SBUX

Starbucks

$103.20

+0.16%
Oct 28, 2026
Bobby Quantitative Model
Starbucks Corp is the world's largest and most recognizable coffeehouse brand, operating nearly 41,000 cafes across more than 80 countries through a mix of company-operated and licensed stores, while also generating revenue from packaged coffee, ready-to-drink beverages, and its Channel Development segment; North America accounts for roughly 74% of revenue, followed by International at 21% and Channel Development at 5%. The company is a global category leader with unmatched scale, brand equity, and a vertically integrated supply chain, though it increasingly faces pressure from value-focused and fast-growing coffee competitors such as Dutch Bros. The current investor narrative centers on CEO Brian Niccol's turnaround effort, which includes closing roughly 250 underperforming stores, a push to build proprietary "sovereign AI" aimed at cutting $400 million in annual software costs, and persistent speculation about a potential blockbuster acquisition of Chipotle. Debate is intense: bulls point to margin recovery and cost discipline, while bears highlight negative same-store sales trends, a heavily leveraged balance sheet, and a premium valuation that leaves little room for execution error.

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SBUX 12-Month Price Forecast

Historical Price
Current Price $103.20
Average Target $103.20
High Target $118.68
Low Target $87.72

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Starbucks's 12-month outlook, with a consensus price target around $109.93 and implied upside of +6.5% versus the current price.

Average Target

$109.93

0 analysts

Implied Upside

+6.5%

vs. current price

Analyst Count

—

covering this stock

Price Range

$82 - $136

Analyst target range

Coverage is robust, with 29 analysts following SBUX and a consensus recommendation of "buy" (mean rating of 2.34 on a scale where lower is more bullish). The average target price of $110.52 implies roughly 9.6% upside from the current $100.80, a moderate but not overwhelming vote of confidence. The consensus leans constructive but not euphoric, consistent with the mixed institutional ratings: JP Morgan, Morgan Stanley, Wells Fargo, BTIG, and TD Cowen remain Buy/Overweight, while Citigroup, UBS, DA Davidson, and RBC are Neutral and BNP Paribas carries an Underperform. Notably, the most recent rating action (JP Morgan on September 29, 2026) reaffirmed Overweight, suggesting analysts are holding their ground through the recent volatility rather than capitulating. The target range is wide, spanning $82.00 to $143.00 — a 74% spread that signals genuine disagreement about the turnaround's trajectory. The $143 high target implies multiple expansion and a successful margin recovery driven by store closures, AI-driven cost savings, and a potential Chipotle acquisition, while the $82 low target prices in continued same-store sales weakness, margin compression, and balance-sheet stress. The wide dispersion, combined with the heavy 6.13 short ratio, suggests high uncertainty and elevated volatility around catalysts such as earnings and M&A headlines; investors should treat the consensus target as a central tendency rather than a high-conviction price objective.

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Bulls vs Bears: SBUX Investment Factors

The bear case currently has stronger near-term evidence: revenue is shrinking (-1.41% YoY), equity is negative, the dividend is 149% covered by earnings, and the 32.25x forward PE already discounts a full recovery. The bull case rests on a genuine sequential earnings rebound (EPS $0.12 to $0.91 over three quarters), $400 million of identified AI-driven cost savings, and a sell-side consensus that still sees 9.6% upside to $110.52. The single most important tension is whether same-store sales inflect before the market loses patience with a premium multiple built on forward earnings that have not yet been delivered. If revenue returns to growth, the margin-recovery story compounds; if it does not, the 52.5x trailing PE has no fundamental anchor.

Bullish

  • Analyst consensus still constructive: Of 29 covering analysts, the mean recommendation is 2.34 (buy) with an average target of $110.52, implying about 9.6% upside from $100.80. JP Morgan reaffirmed Overweight on September 29, 2026, showing sell-side conviction is holding through the volatility rather than capitulating.
  • Earnings recovery is real and sequential: Diluted EPS climbed from $0.12 in Q4 2025 to $0.26, $0.45 and $0.91 in the following three quarters, and Q3 2026 net income of $1.05 billion produced an 11.2% net margin versus just 3.0% in Q1 2026. Consensus forward EPS of $4.97 versus trailing EPS of $0.019 shows the market expects a full normalization of earnings power.
  • Cost-cutting levers are concrete: The sovereign AI initiative targets $400 million in annual software cost savings, and the closure of roughly 250 underperforming stores should lift average unit economics. Q3 2026 EBITDA of $1.92 billion (20.5% EBITDA margin) already shows operating leverage returning as revenue declines moderate.
  • Cash generation and yield support valuation: Trailing-twelve-month free cash flow is $3.64 billion, and the 2.84% dividend yield sits at the high end of its historical 0.4%-0.7% band. With beta of 0.975, the stock offers equity exposure slightly less volatile than the market, and it has beaten SPY by 8.09 percentage points over the past month.

Bearish

  • Revenue is contracting, not growing: Q3 2026 revenue of $9.32 billion fell 1.41% year-over-year and declined sequentially from $9.53 billion in Q2 and $9.91 billion in Q1. Consensus FY revenue of $45.55 billion implies continued stagnation, so the turnaround thesis lacks top-line confirmation.
  • Balance sheet is genuinely impaired: Shareholders' equity is negative, producing a debt-to-equity ratio of -3.29 and price-to-book of -12.06, while the current ratio of 0.72 signals tight near-term liquidity. Interest coverage of roughly 7.3x leaves limited cushion if margins slip again.
  • Dividend is not covered by earnings: The payout ratio of 149% means the 2.84% yield is being funded from cash flow and balance-sheet capacity rather than earnings. Trailing EPS of $0.019 against a $2.84% yield is a structural inconsistency that could force a dividend reset if recovery stalls.
  • Valuation prices in a flawless recovery: Forward PE of 32.25x and EV/EBITDA of 22.1x are premiums to typical restaurant multiples in the mid-teens, while trailing PE of 52.5x is far above the 18x-33x historical range of 2021-2024. The market is already paying for the earnings doubling embedded in the $4.97 consensus EPS.

SBUX Technical Analysis

SBUX is in a choppy, range-bound recovery phase rather than a clean uptrend. The stock is up 17.98% over the past year and 20.04% year-to-date, but that performance masks a volatile path: it traded as low as $77.99 and as high as $110.51 over the trailing 52 weeks, and at $100.80 it sits roughly 69% of the way through that range. That mid-to-upper positioning suggests the stock has reclaimed meaningful ground from its lows but has repeatedly failed to break out to new highs, leaving it in a consolidation zone rather than a momentum-driven advance. Recent momentum is sharply bifurcated. The 1-month change of +7.07% is a strong rebound from a September slide that took shares from about $106 in early September to a low near $90.75 on October 9, while the 3-month change of -2.37% remains negative and the 6-month change of just +2.16% shows little net progress. This divergence — a strong short-term bounce inside a flat-to-negative intermediate trend — looks more like mean reversion off oversold levels than a confirmed trend reversal, and the relative strength data confirms it: SBUX beat SPY by 8.09 percentage points over the past month but lagged by 5.22 points over three months. Key levels are well defined. Support sits at the 52-week low of $77.99, with a nearer floor around the October low of $90.75; resistance is the 52-week high of $110.51, which the stock approached in mid-August at $108.55 before rolling over. A breakout above $110.51 would signal the turnaround thesis is gaining traction, while a breakdown below $90.75 would revive the downtrend. With a beta of 0.975, SBUX is slightly less volatile than the market, so position sizing can be somewhat more generous than for high-beta names, though the 16.4% max drawdown and 6.13 short ratio indicate meaningful downside risk and heavy short interest that can amplify moves.

Beta

0.97

0.97x market volatility

Max Drawdown

-16.4%

Largest decline past year

52-Week Range

$78-$111

Price range past year

Annual Return

+20.8%

Cumulative gain past year

PeriodSBUX ReturnS&P 500
1m+8.3%+0.9%
3m-2.5%+4.1%
6m-2.5%+7.2%
1y+20.8%+12.4%
ytd+22.9%+13.3%

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SBUX Fundamental Analysis

Revenue is stagnating and slightly contracting. The most recent quarter (ended June 28, 2026) posted revenue of $9.32 billion, down 1.41% year-over-year, following $9.53 billion in Q2 2026 and $9.91 billion in Q1 2026 — a sequential decline across the fiscal year. The prior-year comparisons were similarly soft ($9.46 billion in Q3 2025 and $8.76 billion in Q2 2025), confirming that growth has stalled rather than accelerated. Within the segment mix, beverages remain the dominant driver at $5.44 billion, with food at $1.86 billion and other products at $2.02 billion, but none of these lines is offsetting the broader top-line pressure. The investment case therefore hinges on a revenue inflection that has not yet materialized. Profitability is recovering but remains well below historical norms. Q3 2026 net income was $1.05 billion with a net margin of 11.2%, a sharp improvement from Q2's $511 million (5.4% margin) and Q1's $293 million (3.0% margin), though the reported gross margin of 69.7% in Q3 versus 20.1% in Q2 reflects accounting volatility in cost-of-revenue classification rather than a true step-change. The trailing operating margin of 9.63% and net margin of 4.99% are compressed relative to the 14.4% operating margin Starbucks posted in Q4 2024, underscoring how much ground must be recovered. The EPS trajectory — $0.12 in Q4 2025, $0.26 in Q1 2026, $0.45 in Q2, and $0.91 in Q3 — shows sequential improvement, but the trailing EPS of just $0.019 leaves the company far from its historical earnings power. The balance sheet is the weak link. Shareholders' equity is negative, producing a debt-to-equity ratio of -3.29 and a price-to-book of -12.06, while the current ratio of 0.72 signals tight near-term liquidity. Free cash flow on a trailing-twelve-month basis is $3.64 billion, but quarterly FCF has been erratic ($1.35 billion in Q3 2026 versus just $92 million in Q2), and the dividend payout ratio of 149% means the $2.84% yield is not fully covered by earnings. ROE of -22.9% reflects the negative equity base, and with interest coverage around 7.3x, the company can service debt but has limited cushion if margins deteriorate further.

Quarterly Revenue

$9.3B

2026-06

Revenue YoY Growth

-1.4%

YoY Comparison

Gross Margin

69.7%

Latest Quarter

Free Cash Flow

$3.6B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Beverage Member
Food Member
Other Products Member

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Valuation Analysis: Is SBUX Overvalued?

Because net income is positive (trailing EPS of $0.019 and Q3 net income of $1.05 billion), the PE ratio is the appropriate primary metric, though the near-zero trailing earnings make it nearly meaningless at 52.5x. The forward PE of 32.25x is far more informative and implies the market expects earnings to roughly double from current depressed levels, consistent with consensus EPS estimates of $4.97. The gap between the 52.5x trailing and 32.25x forward multiple is enormous and signals that investors are pricing in a full earnings recovery rather than current profitability. On a peer basis, SBUX trades at a PS ratio of 2.63x and an EV/Sales of 3.52x, with an EV/EBITDA of 22.1x — a premium to typical restaurant-sector multiples in the mid-teens, justified only if the turnaround restores margins toward historical levels. The PEG ratio of -1.04 is not meaningful given negative earnings growth, and the negative P/B of -12.06 reflects the impaired equity base rather than a valuation signal. Relative to its own history, the stock is expensive on most measures. The historical PE ratio ranged from roughly 18x to 33x across 2021-2024 before spiking to 178x in Q4 2025 and settling at 52.5x today, while the PS ratio of 2.63x is actually below the 9.6x-16.7x range seen in 2021-2022 — a discrepancy explained by the collapse in earnings rather than a cheaper stock. The dividend yield of 2.84% is at the high end of its historical 0.4%-0.7% band, which may signal either value or distress given the 149% payout ratio. Net-net, the market is pricing in an optimistic recovery that the current fundamentals do not yet support.

PE

52.5x

Latest Quarter

vs. Historical

High-End

5-Year PE Range 18x~48x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

22.1x

Enterprise Value Multiple

Investment Risk Disclosure

Financial and operational risks are elevated. Revenue fell 1.41% year-over-year in Q3 2026 to $9.32 billion and has declined sequentially every quarter this fiscal year, so the company is relying on cost cuts rather than growth. The balance sheet offers little buffer: negative shareholders' equity (debt-to-equity of -3.29), a current ratio of 0.72, and a 149% payout ratio mean the $2.84% dividend depends on free cash flow that swung from $92 million in Q2 2026 to $1.35 billion in Q3. Trailing operating margin of 9.63% remains well below the 14.4% posted in Q4 2024, and interest coverage near 7.3x limits room for further margin deterioration.

Market and competitive risks center on valuation compression. At 32.25x forward earnings and 22.1x EV/EBITDA, SBUX trades at a premium to restaurant peers in the mid-teens, and the trailing PE of 52.5x is far above its 18x-33x historical band. Dutch Bros is expanding rapidly and pressuring the value end of the coffee market, while the Chipotle acquisition rumor introduces headline risk and potential integration or leverage concerns. Beta of 0.975 means the stock is only slightly less volatile than the market, but the 6.13 short ratio and 16.4% max drawdown show that sentiment can move the shares sharply on earnings or M&A news.

The worst-case scenario is a same-store sales miss combined with a dividend cut or a debt-funded acquisition that strains the already negative equity base. In that chain of events, the stock would likely retest its 52-week low of $77.99, roughly 22.6% below the current $100.80, and could approach the analyst low target of $82.00 (-18.7%). A break below the October 2026 low of $90.75 would confirm the downtrend and open the path to the low-$80s, implying an investor could lose 19%-23% from current levels in an adverse outcome.