SBUX

SBUX

Starbucks Corp operates as a global leader in the specialty coffeehouse industry.
It is distinguished by its premium coffee beverages, extensive worldwide retail store network, and powerful brand loyalty.

$91.15 +0.59 (+0.65%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy SBUX Today?

Based on a comprehensive review of SBUX, the analysis presents a conflicted picture with strong momentum but significant fundamental and valuation concerns.

Technical Analysis is notably positive. The stock has shown strong recent momentum, significantly outperforming the market. Despite this rally, its price remains in the lower portion of its 52-week range, suggesting it is not overbought and may have further room for recovery.

Conversely, Fundamental and Valuation Analysis raises serious red flags. Profitability was severely impacted by a one-off high tax rate, masking otherwise stable operations, but the company's high debt and weak liquidity are ongoing concerns. Most critically, valuation metrics are deeply concerning, with an extreme forward P/E and negative book value, indicating the stock is significantly overvalued based on current earnings.

Overall Recommendation: HOLD

While the positive technical momentum is compelling, it is overshadowed by severe overvaluation and underlying financial strain. The current price appears to anticipate a much stronger earnings recovery than the fundamentals immediately support. Investors should wait for a more attractive entry point or for concrete evidence of sustained fundamental improvement, particularly in profitability and debt management, before considering a purchase. Existing shareholders may consider maintaining their position to participate in the technical uptrend, but should monitor fundamentals closely.

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SBUX 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the analysis provided, here is a 12-month outlook for SBUX:

The primary catalyst for SBUX over the next year is its strong technical momentum, suggesting the stock could continue its recovery toward the higher end of its 52-week range as operational stability improves post the one-off tax event. However, significant risks loom from its extreme valuation, high debt load, and weak liquidity, which could cap gains and lead to volatility if earnings fail to meet elevated expectations or if macroeconomic conditions pressure consumer spending. Without a clear analyst target, the outlook is conflicted; the stock may trade in a wide range (e.g., $75-$110) as technical strength and fundamental concerns create a tug-of-war, making a "Hold" stance prudent until debt management and profitability show sustained improvement.

Wall Street Consensus

Most Wall Street analysts are optimistic about SBUX's 12-month outlook, with consensus target around $91.15, indicating expected upside potential.

Average Target
$91.15
36 analysts
Implied Upside
+0%
vs. current price
Analyst Count
36
covering this stock
Price Range
$73 - $118
Analyst target range
Buy Buy
17 (47%)
Hold Hold
16 (44%)
Sell Sell
3 (8%)

Bulls vs Bears: SBUX Investment Factors

Overall, SBUX has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Turnaround Signs Emerging: CEO declares turnaround is taking hold with improved Q4 earnings.
  • Strong Global Store Presence: Nearly 41,000 stores globally provides massive scale and market penetration.
  • Positive Sales Outlook: Strong FQ1 sales outlook and rising foot traffic driving investor optimism.
  • Post-Earnings Momentum: Shares ticked up following earnings report showing operational improvements.
Bearish Bearish
  • Persistent Sales Decline: Sales have been heading lower for too long amid changing landscape.
  • Poor 2025 Performance: Stock declined 6.6% in 2025 underperforming the broader market.
  • Recent Price Weakness: Stock dropped despite market gains showing ongoing investor skepticism.
  • Struggling to Regain Footing: Company has been struggling to adapt to evolving consumer preferences.
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SBUX Technical Analysis

Overall Assessment SBUX has demonstrated strong positive momentum in recent months, significantly outperforming the broader market over the last quarter.

Short-term Performance The stock has delivered impressive gains of 6.87% over one month and an even stronger 13.51% over three months. This performance is notable given its 10.14% outperformance relative to the market during the three-month period, indicating the stock's positive momentum is driven by company-specific factors rather than just a rising market, especially considering its beta of less than 1 suggests it is typically less volatile than the market.

Current Position Despite the recent rally, SBUX's current price of $90.56 sits toward the lower end of its 52-week range ($75.50 to $117.46), specifically near roughly the 28th percentile. While the substantial 32.25% maximum drawdown over the past year highlights the volatility and significant downside risk experienced, the combination of strong recent outperformance and a price that remains well below its yearly high suggests the stock is not overbought and may have room for further recovery.

📊 Beta
0.96
0.96x market volatility
📉 Max Drawdown
-32.2%
Largest decline past year
📈 52-Week Range
$76-$117
Price range past year
💹 Annual Return
-2.1%
Cumulative gain past year
Period SBUX Return S&P 500
1m +6.8% +1.3%
3m +16.2% +5.7%
6m -4.3% +10.6%
1y -2.1% +16.5%
ytd +8.6% +1.1%

SBUX Fundamental Analysis

Revenue & Profitability SBUX demonstrated modest sequential revenue growth in Q4 2025, increasing to $9.57 billion from $9.46 billion in Q3. However, profitability metrics weakened significantly, with the net profit margin collapsing to 1.4% from 5.9% due to an unusually high effective tax rate of 84%. The operating margin remained relatively stable at approximately 9.9%, indicating core operational profitability was maintained excluding the tax impact.

Financial Health The company's financial health shows strain, with a high debt ratio of 83.1% and a negative debt-to-equity ratio, signaling potential equity deficits. While the interest coverage ratio of 6.5x suggests manageable interest obligations, the current ratio of 0.72 indicates limited short-term liquidity. The operating cash flow to sales ratio of 14.4% provides some cushion, but the elevated leverage warrants careful monitoring.

Operational Efficiency Operational efficiency presents mixed signals, with a negative return on equity (-1.6%) reflecting the quarter's tax-driven earnings pressure, while return on capital employed was a more reasonable 4.3%. The asset turnover of 0.30 suggests moderate efficiency in generating revenue from its asset base. The cash conversion cycle of 16.1 days demonstrates effective working capital management, though fixed asset turnover remains low at 0.54.

Quarterly Revenue
$9.6B
2025-09
Revenue YoY Growth
+5.0%
YoY Comparison
Gross Margin
N/A%
Latest Quarter
Free Cash Flow
$1.4B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is SBUX Overvalued?

Valuation Level: SBUX exhibits concerning valuation metrics with a substantially elevated trailing PE of 55.09 and an extreme forward PE of 183.52, signaling significant overvaluation. The negative Price-to-Book ratio (-12.07) and negative PEG ratio (-2.43) further indicate fundamental issues, while the high EV/EBITDA of 85.87 suggests premium pricing relative to operating earnings. These metrics collectively point to an overvalued stock with potential earnings quality concerns.

Peer Comparison: Without specific industry average data for comparison, a definitive peer assessment cannot be provided. However, the observed ratios—particularly the negative book value and exceptionally high earnings multiples—likely represent significant deviations from typical restaurant or consumer discretionary sector norms. For accurate benchmarking, obtaining current industry comparables would be necessary for a proper relative valuation analysis.

Current PE
55.5x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 18×-184×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
85.9x
Enterprise Value Multiple

Investment Risk Disclosure

Of course. Here is a risk analysis for SBUX.

Volatility Risk: SBUX exhibits moderate sensitivity to broader market movements, as indicated by its Beta of approximately 1.0. This suggests its price tends to move in line with the overall market. However, the stock has experienced significant price erosion, with a maximum drawdown of -32.25% over the past year, indicating substantial volatility and potential for sharp declines despite its market-correlated beta.

Other Risks: The absence of significant short interest is atypical but potentially points to other, more pressing fundamental risks that are already widely acknowledged by the market, such as consumer spending sensitivity or high operational costs. While this lack of short-selling pressure is a positive sign, it does not eliminate risks related to liquidity or specific company challenges that could impact valuation.

FAQs

Is SBUX a good stock to buy?

Bearish - SBUX appears overvalued and faces significant headwinds despite recent momentum. Key concerns include extreme valuation multiples (forward P/E of 183), weak profitability due to tax impacts, and high leverage with a debt ratio of 83%. While operational improvements provide some optimism, the stock is best suited only for speculative investors betting on a successful turnaround, given the elevated risks versus current fundamentals.

Is SBUX stock overvalued or undervalued?

Based on current metrics, SBUX appears overvalued. Its trailing PE of 55.09 and forward PE of roughly 184 are extremely high compared to both the restaurant industry average (typically in the 20s) and its own historical levels. Key metrics like the negative Price-to-Book and negative PEG ratio reflect fundamental profitability issues, notably the recent collapse in net margin to 1.4%. While operational margins are stable, the combination of sky-high earnings multiples and weak current profitability signals the stock is pricing in unrealistic growth expectations.

What are the main risks of holding SBUX?

Of course. Based on the provided information, here is a professional risk analysis for holding SBUX (Starbucks Corporation) stock.

Here are the key risks, ordered by importance:

1. Extreme Profit Margin Volatility and Financial Leverage: The company's net profit margin collapsed to an exceptionally low 1.4% due to an unusually high effective tax rate of 84%, combined with a high debt ratio of 83.1%, exposing investors to significant earnings instability and financial risk from a highly leveraged balance sheet. 2. Persistent Consumer Spending Sensitivity: Despite recent positive stock momentum, SBUX remains highly vulnerable to shifts in consumer discretionary spending, where high operational costs and price sensitivity could pressure its core operational profitability if economic conditions weaken. 3. Intense Market Competition and Operational Saturation: The company faces significant industry risk from intense competition in the global coffee market, which challenges its ability to maintain growth and improve its low asset turnover, potentially limiting future revenue expansion and returns. 4. Elevated Stock Price Volatility and Valuation Uncertainty: The stock has experienced a substantial maximum drawdown of -32.25% over the past year, indicating high volatility risk, and its current price near the lower end of its 52-week range suggests ongoing uncertainty about its true valuation despite recent gains.

What is the price forecast for SBUX in 2026?

Of course. Here is the investment outlook for Starbucks (SBUX) through 2026.

SBUX Stock Forecast Through 2026

1. Target Price Range * Base Case (2026 Target): $105 - $120. This assumes steady execution on its Reinvention Plan, moderate same-store sales growth, and a stabilization of margins. * Bull Case (2026 Target): $130 - $145. This scenario requires successful global expansion, significant market share gains in key regions like China, and a material improvement in operational efficiency boosting profitability.

2. Key Growth Drivers * China Recovery & Expansion: The pace of store growth and comp sales recovery in its second-largest market is the single most important factor. A successful rebound could significantly re-rate the stock. * Reinvention Plan Efficiency: The success of its multi-billion dollar investment in store technology, equipment, and labor models is critical to improving throughput, customer experience, and ultimately, profit margins. * Digital & Loyalty Program Strength: Deepening engagement through its highly successful mobile app and Starbucks Rewards program drives frequency and provides valuable data for personalized marketing.

3. Main Assumptions * Macroeconomic pressures on consumer spending do not worsen significantly. * The company successfully manages its elevated debt load without a major liquidity crisis. * Commodity cost inflation (particularly coffee) moderates from recent highs.

4. Uncertainty of the Forecast This forecast carries high uncertainty. The stock's performance is highly sensitive to fluctuations in consumer discretionary spending, geopolitical tensions affecting international operations, and the company's ability to translate its heavy Reinvention investments into tangible profit growth, making the path to these targets volatile.