SiteOne Landscape Supply, Inc.

SITE

SiteOne Landscape Supply is a wholesale distributor of professional landscape supplies and equipment.
It is the largest national player in its fragmented industry, serving contractors with a comprehensive product portfolio.

$150.42 -1.97 (-1.29%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy SITE Today?

Based on a comprehensive analysis of SiteOne Landscape Supply (SITE), the stock presents a high-risk, speculative opportunity that is difficult to recommend for most investors.

Technical & Momentum: The stock exhibits strong bullish momentum, having significantly outperformed the market. However, its position near the top of its 52-week range, combined with a high beta indicating substantial volatility, suggests limited near-term upside and heightened risk of a pullback.

Fundamentals & Valuation: The fundamental picture is concerning. A sharp decline in revenue, a swing to negative profitability, and weak operational efficiency metrics highlight significant business challenges. These issues make the stock's high valuation multiples—like a TTM P/E of nearly 53—appear unjustified and point to potential overvaluation.

Conclusion & Recommendation: Based on the confluence of negative recent fundamentals, clear operational challenges, and a stretched valuation despite technical strength, SITE carries substantial risk. The momentum appears disconnected from the underlying business performance. Therefore, a HOLD or AVOID recommendation is prudent. Investors should await clear signs of a fundamental rebound, such as a return to revenue growth and sustained profitability, before considering a position. The current risk/reward profile is unfavorable.

*This is not investment advice, for reference only.*

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SITE 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the comprehensive analysis provided, the 12-month outlook for SiteOne Landscape Supply (SITE) is cautionary. The primary catalyst for any positive movement would be a demonstrated fundamental rebound, such as a return to revenue growth and sustained profitability, which would need to justify its current high valuation. The significant risks are clear and present, including its high valuation multiples, ongoing revenue declines, negative profitability, and the stock's high volatility, which increase the likelihood of a price correction. Given the lack of a specific analyst target and the unfavorable risk/reward profile, a conservative target price range would likely be below the current level, reflecting a necessary valuation correction towards $110-$130 unless fundamental performance improves dramatically.

Wall Street Consensus

Most Wall Street analysts are optimistic about SiteOne Landscape Supply, Inc.'s 12-month outlook, with consensus target around $150.42, indicating expected upside potential.

Average Target
$150.42
11 analysts
Implied Upside
+0%
vs. current price
Analyst Count
11
covering this stock
Price Range
$120 - $196
Analyst target range
Buy Buy
6 (55%)
Hold Hold
5 (45%)
Sell Sell
0 (0%)

Bulls vs Bears: SITE Investment Factors

Overall, SITE has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Sector consolidation benefits: Major acquisitions in entertainment industry could boost wholesale equipment demand.
  • Strong tech earnings momentum: MongoDB's strong results indicate healthy enterprise software spending environment.
  • Blue-chip stock recommendations: Positive market sentiment for stable companies benefits wholesale sector.
Bearish Bearish
  • Oracle funding uncertainty: Data center project funding pullback signals potential capital expenditure slowdown.
  • Market volatility concerns: Multiple safe stock lists indicate cautious investor sentiment.
  • Limited company-specific news: Absence of direct SITE news creates uncertainty for investors.
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SITE Technical Analysis

SITE has exhibited notably strong performance with substantial recent gains and significant outperformance relative to the broader market.

The stock demonstrates robust momentum, rising 5.43% over one month and accelerating to an 18.42% gain over three months, substantially outperforming the market by 16.57% during the latter period, though its high beta of 1.60 indicates elevated volatility. This recent strength suggests sustained bullish sentiment is driving the price.

Currently trading at $150.42, SITE is positioned in the upper portion of its 52-week range ($101.25-$168.56), approximately 73% above its low, indicating it is closer to being overbought than oversold. While not at an extreme peak, the proximity to the 52-week high suggests limited near-term upside potential from a technical perspective, especially when considering its recent sharp advance.

📊 Beta
1.60
1.60x market volatility
📉 Max Drawdown
-25.6%
Largest decline past year
📈 52-Week Range
$101-$169
Price range past year
💹 Annual Return
+6.8%
Cumulative gain past year
Period SITE Return S&P 500
1m +5.4% +1.0%
3m +18.4% +1.9%
6m +9.1% +6.5%
1y +6.8% +12.1%
ytd +20.3% +0.2%

SITE Fundamental Analysis

Revenue & Profitability SITE experienced a significant revenue decline from $1.26 billion in Q3 to $1.05 billion in Q4, accompanied by a sharp profitability deterioration. The company swung from a 6.7% operating margin to negative territory, with both operating income and net income turning negative in the latest quarter. This indicates substantial pressure on both top-line performance and cost management.

Financial Health The company maintains reasonable liquidity with a current ratio of 2.47 and modest leverage as evidenced by a debt-to-equity ratio of 0.59. However, the negative interest coverage ratio and weak cash flow to debt ratio of 0.17 suggest potential challenges in servicing obligations from current operations. The operating cash flow to sales ratio of 15.8% indicates moderate cash generation relative to revenue.

Operational Efficiency Operational efficiency metrics show concerning trends with negative returns on assets (-0.3%) and equity (-0.5%). The asset turnover of 0.32 indicates inefficient utilization of the company's asset base to generate revenue. The extended cash conversion cycle of 121 days, driven by high inventory days outstanding (115 days), points to working capital management challenges affecting overall operational effectiveness.

Quarterly Revenue
$1.5B
2025-06
Revenue YoY Growth
+3.4%
YoY Comparison
Gross Margin
36.4%
Latest Quarter
Free Cash Flow
$0.1B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is SITE Overvalued?

Valuation Level Analysis: SITE's TTM PE of 52.97 is notably high, indicating investor expectations of significant future growth, while the negative forward PE reflects anticipated earnings volatility or near-term losses. The PEG ratio slightly above 1 suggests modest overvaluation relative to growth expectations, and the extremely high EV/EBITDA of 424 further signals strained profitability relative to enterprise value. Collectively, these metrics point toward potential overvaluation absent near-term earnings improvement.

Peer Comparison Assessment: Without industry average data, a relative valuation comparison cannot be conclusively determined. However, the elevated PE and EV/EBITDA ratios typically indicate premium pricing unless justified by exceptional growth prospects or sector-specific dynamics. Investors should seek industry benchmarks to contextualize whether SITE’s multiples align with or deviate meaningfully from sector norms.

PS
1.5x
Price-to-Sales Ratio
vs. Historical
Mid-Range
5-Year PE Range -1470×-265×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
424.0x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk Analysis

SITE exhibits elevated volatility risk, with a beta of 1.597 indicating it is approximately 60% more volatile than the broader market. This heightened sensitivity to market swings is further evidenced by its significant 1-year maximum drawdown of -25.6%, which highlights substantial peak-to-trough loss potential during unfavorable market conditions. Investors should be prepared for above-average price fluctuations relative to the market benchmark.

Other Risk Considerations

While short interest is reported as nonexistent—suggesting a lack of significant speculative bearishness—the stock's substantial volatility may still pose liquidity risks during periods of market stress. The absence of short interest does not eliminate fundamental or sector-specific risks, such as operational challenges or competitive pressures, which could drive underperformance independent of broader market trends.

FAQs

Is SITE a good stock to buy?

Based on the analysis, I would advise a neutral-to-bearish stance on SITE.

The stock appears overvalued technically after strong recent gains and is supported by weak fundamentals, including declining revenue, negative profitability, and operational inefficiency. While the company has reasonable financial health, high valuation multiples suggest it is priced for significant growth that the current operational trends do not support.

This stock is only suitable for highly risk-tolerant, speculative investors comfortable with its high volatility. Long-term and value investors should avoid it until fundamental performance improves.

Is SITE stock overvalued or undervalued?

Based on the provided data, SITE stock appears overvalued. Key metrics like its high TTM PE ratio of 52.97 and negative forward PE indicate the stock is priced for optimistic growth that is not supported by its deteriorating fundamentals. The PEG ratio of 1.36 also suggests slight overvaluation relative to its growth rate. The primary reasons are the company's sharp decline into unprofitability, negative returns on assets and equity, and significant revenue contraction, which do not justify its premium valuation multiples.

What are the main risks of holding SITE?

Based on the provided information, here are the key risks of holding SITE stock, ordered by importance:

1. Business & Profitability Risk: The company is experiencing severe profitability pressures, as evidenced by its recent swing to a net loss and negative operating margin alongside a significant quarterly revenue decline. 2. Operational Efficiency Risk: Poor operational execution is indicated by negative returns on assets and equity, an inefficient asset turnover ratio, and a critically long cash conversion cycle that suggests working capital management challenges. 3. Market Volatility Risk: The stock's high beta of 1.60 signifies it is significantly more volatile than the broader market, exposing investors to larger potential price swings and drawdowns.

What is the price forecast for SITE in 2026?

Based on the provided analysis, a forecast to 2026 remains highly uncertain and cautionary. A plausible base case target range is $100-$130, contingent on stabilizing revenue and returning to profitability, while a bull case of $140-$160 would require a significant industry recovery and improved operational efficiency exceeding current trends. Key growth drivers would be a rebound in commercial and residential construction demand and successful inventory management to shorten the cash conversion cycle. The main assumptions are that the company can navigate its profitability challenges without a severe recession and that its reasonable balance sheet provides a buffer. However, the forecast carries high uncertainty due to the stock's volatility, negative current returns, and sensitivity to broader economic cycles.