SITE

SITE

SiteOne Landscape Supply is a leading wholesale distributor of landscape supplies and irrigation equipment for green industry professionals.
As North America's largest player in its sector, the company leverages its extensive national branch network as a durable competitive advantage.

$148.34 +0.54 (+0.37%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy SITE Today?

Based on the provided data, here is a comprehensive analysis of SITE.

Technical Analysis SITE exhibits powerful bullish momentum, significantly outperforming the market over the last three months. However, trading near its 52-week high suggests the stock is overbought, increasing the risk of a short-term pullback. The high beta of 1.587 confirms it is a volatile stock, capable of sharp swings in both directions.

Fundamental Analysis Fundamentals reveal concerning weakness. The company is experiencing a clear slowdown, with declining revenue and contracting profit margins in its latest quarter. Operational efficiency is subpar, as indicated by a low ROE and a lengthy cash conversion cycle, pointing to potential issues in managing inventory and capital.

Valuation & Risk Valuation presents a mixed picture; while the forward P/E is more reasonable, the stock appears expensive based on trailing earnings and cash flow (EV/EBITDA). The primary risk is its high volatility, which aligns with the technical overbought condition and softer fundamentals, making it susceptible to a downturn if market sentiment shifts.

Recommendation

Based on this analysis, a buy recommendation is not warranted at this time. The stock's strong recent performance has pushed it into overbought territory, while the underlying fundamentals show signs of deterioration. The combination of high valuation multiples, declining profitability, and significant volatility creates an unattractive risk-reward profile for new investors. It would be more prudent to await a price correction or clearer signs of fundamental improvement before considering a position.

*Note: This is not investment advice, for reference only.*

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SITE 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the current analysis, the 12-month outlook for SITE is cautious with a downward bias. Key catalysts for a positive rerating are limited but would require a demonstrable reversal in the concerning fundamental trends, such as a return to revenue growth and margin expansion. The primary risks are significant, centered on its high volatility, overbought technical condition, and weak fundamentals, making it highly susceptible to a sharp correction if broader market sentiment deteriorates or earnings disappoint. Given the lack of a specific analyst target and the poor risk-reward profile, a prudent target price range would be below the current level, potentially testing lower support zones as the market prices in the slower growth.

Wall Street Consensus

Most Wall Street analysts are optimistic about SITE's 12-month outlook, with consensus target around $148.34, indicating expected upside potential.

Average Target
$148.34
12 analysts
Implied Upside
+0%
vs. current price
Analyst Count
12
covering this stock
Price Range
$119 - $193
Analyst target range
Buy Buy
6 (50%)
Hold Hold
6 (50%)
Sell Sell
0 (0%)

Bulls vs Bears: SITE Investment Factors

Overall, SITE has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • B of A Securities Buy Rating: Bank of America initiated coverage with a Buy rating and $147 price target.
  • Active Acquisition Strategy: Acquisition of CC Landscaping marks the 7th acquisition in 2025.
  • Positive Sector Momentum: Overall market gains and stock performance uplift sector sentiment.
Bearish Bearish
  • Broad Market Weakness: Major indices like Dow down over 550 points due to tech sell-off.
  • Fed Policy Uncertainty: Market recalibrating rate cut expectations creates valuation pressures.
  • Industry Competition: Wholesale landscape supply sector faces intense competitive pressures.
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SITE Technical Analysis

Overall Assessment: SITE has delivered robust price appreciation over recent months, significantly outperforming the overall market, driven by strong momentum.

Short-term Performance: The stock demonstrates impressive short-term momentum, with a 12.64% gain over one month accelerating to a 24.4% surge over three months; this performance is markedly superior to the broader market, as evidenced by a positive 3-month relative strength of 21.03%, indicating substantial alpha generation. The high beta of 1.587 confirms the stock has been considerably more volatile than the market, contributing to these outsized returns.

Current Position: Trading at $147.80, SITE sits near the top of its 52-week range ($101.25 - $154), placing it approximately 95% toward its 52-week high and suggesting the stock is in an overbought technical condition. While this indicates strong bullish sentiment, the proximity to the recent peak and the significant maximum drawdown of -29.05% over the past year highlight the elevated risk of a pullback from current levels.

šŸ“Š Beta
1.59
1.59x market volatility
šŸ“‰ Max Drawdown
-29.1%
Largest decline past year
šŸ“ˆ 52-Week Range
$101-$154
Price range past year
šŸ’¹ Annual Return
+7.5%
Cumulative gain past year
Period SITE Return S&P 500
1m +14.2% +1.3%
3m +26.8% +5.7%
6m +14.2% +10.6%
1y +7.5% +16.5%
ytd +18.6% +1.1%

SITE Fundamental Analysis

Revenue & Profitability SITE's Q3 revenue declined to $1.26 billion from $1.46 billion in Q2, contributing to a significant drop in profitability metrics. The net profit margin fell to 4.7% from 8.8%, primarily due to compressed gross margins and lower operating leverage. This indicates near-term pressure on both top-line performance and bottom-line efficiency.

Financial Health The company maintains a moderate debt profile with a debt-to-equity ratio of 0.56 and solid interest coverage of 9.4x. However, operating cash flow to sales weakened to 10.2%, and the cash ratio is low at 0.15, suggesting limited liquidity buffers despite manageable leverage.

Operational Efficiency Operational metrics show room for improvement, with ROE at 3.5% and asset turnover of 0.39 reflecting suboptimal capital utilization. The cash conversion cycle of 111 days, driven by high inventory days outstanding, points to inefficiencies in working capital management that may be weighing on returns.

Quarterly Revenue
$1.5B
2025-06
Revenue YoY Growth
+3.4%
YoY Comparison
Gross Margin
36.4%
Latest Quarter
Free Cash Flow
$0.1B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is SITE Overvalued?

Based on the provided ratios, SITE appears significantly overvalued on a trailing earnings and asset basis, with a high TTM PE of 50.65 and a PB of 3.97. However, the forward PE of 24.23 and PS ratio of 1.4 suggest a more moderate outlook, though the negative PEG ratio implies weakening growth expectations. The extremely high EV/EBITDA of 54.53 further confirms the stock's premium pricing relative to its current operational cash flow.

Peer comparison utilizing industry averages cannot be completed as the necessary benchmark data is unavailable. A thorough relative valuation would require the median or average PE, PB, PS, and EV/EBITDA ratios for SITE's direct competitors to contextualize these multiples and determine if the premium is justified by superior fundamentals or growth prospects.

Current PE
51.5x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range -1470Ɨ-265Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
54.5x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk

SITE carries significantly higher volatility than the broad market, as evidenced by its Beta of 1.587. This indicates the stock is approximately 59% more volatile, meaning it tends to amplify market movements, both up and down. The substantial 1-year maximum drawdown of -29.05% further demonstrates this high volatility risk, highlighting the potential for significant peak-to-trough losses even over a relatively short period.

Other Risks

While the absence of notable short interest suggests the market does not harbor a strong negative speculative sentiment, the stock's liquidity remains a potential concern not captured by the provided data. Other unquantified risks, such as company-specific operational challenges or sector-wide headwinds, could still pose material threats to the stock's stability and should be investigated independently.

FAQs

Is SITE a good stock to buy?

Based on the analysis, I am neutral/bearish on SITE at its current price.

The stock appears significantly overvalued on trailing metrics (PE ~51) and is technically overbought near its 52-week high, increasing downside risk. This is compounded by deteriorating fundamentals, including a recent quarterly revenue decline and weakening profitability. While active acquisitions provide a strategic bull case, the current price seems to fully reflect this optimism.

This stock may only suit high-risk, momentum-oriented investors comfortable with its high volatility; long-term and value investors should wait for a more attractive entry point or clearer signs of fundamental improvement.

Is SITE stock overvalued or undervalued?

Based on the provided data, SITE stock appears overvalued. Key metrics like its high trailing PE of 50.65 and a very high EV/EBITDA of 54.53 suggest a significant premium. This valuation is difficult to justify given the company's fundamental weaknesses, including declining revenue, falling profit margins (down to 4.7%), and poor operational efficiency reflected in a low ROE of 3.5%. Without industry average benchmarks, the stock's high multiples seem disconnected from its current negative growth and profitability trends.

What are the main risks of holding SITE?

Based on the provided data, here are the key risks of holding SITE stock, ordered by importance:

1. Fundamental Business Risk: The company faces significant operational headwinds, evidenced by a quarterly revenue decline and a halving of its net profit margin, indicating falling sales and deteriorating profitability. *(Business/Fundamental Risk)* 2. High Volatility Risk: The stock's high beta (1.587) and substantial maximum drawdown (-29.05%) mean its price is significantly more volatile than the market, increasing the potential for sharp losses. *(Market/Volatility Risk)* 3. Technical Overbought Risk: Trading near its 52-week high suggests the stock is in an overbought condition, increasing its vulnerability to a price correction or pullback. *(Technical/Market Risk)* 4. Financial Health Risk: A low cash ratio (0.15) indicates limited immediate liquidity, which could constrain the company's agility in addressing operational challenges or unexpected expenses. *(Financial/Liquidity Risk)*

What is the price forecast for SITE in 2026?

Based on the provided analysis, the 2026 forecast for SITE is highly uncertain with a strong downward bias, suggesting a base case target price range of $80 - $110 and a bull case contingent on a successful operational turnaround reaching $130 - $150.

Key growth drivers necessary for a positive outcome would be a demonstrable reversal in revenue declines, significant improvements in gross margins and operational efficiency (notably the cash conversion cycle), and a stabilization in its cash flow generation.

The main assumptions underpinning this cautious outlook are that the current negative fundamental trends, including declining revenue and compressed profitability, persist into the medium term due to operational inefficiencies and a weak competitive position.

This forecast is subject to high uncertainty, and the stock remains highly susceptible to further downside if the company fails to execute a turnaround or if broader market conditions deteriorate.