TRU

TRU

TransUnion is a global provider of credit reporting and information services.
It acts as a trusted intermediary, using its vast data assets and analytics to help businesses manage risk and consumers understand their credit health.

$85.50 +1.54 (+1.83%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy TRU Today?

Based on a comprehensive analysis, TRU presents a conflicting investment case that leans bearish due to its valuation and fundamental challenges.

The stock shows positive technical momentum, having outperformed the market recently and appearing to be in a recovery phase with potential room to run. Fundamentally, however, the picture is less encouraging. The company is experiencing a squeeze on profitability with declining net income, and it exhibits low operational efficiency with poor returns on equity and assets. Most critically, TRU trades at exceptionally high valuation multiples—including a forward P/E of 42.2 and an EV/EBITDA of 57.9—which are difficult to justify given its negative earnings growth projection (negative PEG ratio).

Recommendation: HOLD/AVOID While TRU's recent price strength is notable, its premium valuation is not supported by its current profitability or growth outlook. The combination of weakening fundamentals, high volatility, and extreme overvaluation presents significant risk. Investors should wait for either a meaningful correction in price or a substantial improvement in earnings before considering a position. This analysis is for reference only and not investment advice.

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TRU 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on a comprehensive analysis, the 12-month outlook for TRU is cautious. Key positive catalysts include its recent positive technical momentum, suggesting the recovery phase could have further room to run. However, significant risks dominate, primarily its exceptionally high valuation multiples which are starkly misaligned with its declining profitability, negative earnings growth projection, and poor operational efficiency. In the absence of analyst targets, the current elevated price near $84 appears vulnerable, and investors should await a meaningful price correction or a substantial improvement in fundamentals before establishing a position.

Wall Street Consensus

Most Wall Street analysts are optimistic about TRU's 12-month outlook, with consensus target around $85.50, indicating expected upside potential.

Average Target
$85.50
21 analysts
Implied Upside
+0%
vs. current price
Analyst Count
21
covering this stock
Price Range
$68 - $111
Analyst target range
Buy Buy
17 (81%)
Hold Hold
3 (14%)
Sell Sell
1 (5%)

Bulls vs Bears: TRU Investment Factors

Overall, TRU has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Gartner Magic Quadrant Leader: Named a Leader in Marketing Mix Modeling solutions, enhancing competitive position.
  • Analyst Buy Rating Reiterated: Needham reiterated a Buy rating with a $115 price target.
  • Institutional Investment Increase: Major funds like Oregon PERF and SG Americas significantly increased stakes.
  • Strategic Board Appointments: Appointed AI leaders from Microsoft and Workday to the board.
Bearish Bearish
  • Regulatory Scrutiny and Criticism: Stock fell after criticism from the Federal Housing Finance Agency.
  • Market Volatility Concerns: Recent price drop indicates sensitivity to negative news and sentiment.
  • Valuation Uncertainty: Questions remain if the stock is trading below its fair value.
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TRU Technical Analysis

Of course. Here is the technical analysis of TRU's price performance.

Overall Assessment TRU has demonstrated relative strength over the past three months, significantly outperforming the broader market during that period.

Short-term Performance The stock shows a mixed short-term picture; despite a slight 2.1% pullback over the past month, it has posted a solid 6.28% gain over three months. Critically, this 3-month performance represents a 2.91% outperformance against the market, indicating positive momentum and investor confidence relative to sector peers. The stock's high beta of 1.72 confirms it is experiencing greater volatility than the overall market, which is consistent with these amplified moves.

Current Position TRU's current price of $83.96 places it approximately 26% above its 52-week low but 17% below its high, positioning it in the lower-middle segment of its annual trading range after a significant recovery. Given the substantial 30.91% maximum drawdown in the past year and its current distance from recent highs, the stock appears to be in a consolidation or recovery phase rather than being overbought, suggesting there is potential room for upward movement before testing resistance levels.

📊 Beta
1.72
1.72x market volatility
📉 Max Drawdown
-30.9%
Largest decline past year
📈 52-Week Range
$66-$101
Price range past year
💹 Annual Return
-10.1%
Cumulative gain past year
Period TRU Return S&P 500
1m +1.0% +1.3%
3m +10.0% +5.7%
6m -8.6% +10.6%
1y -10.1% +16.5%
ytd +2.6% +1.1%

TRU Fundamental Analysis

Revenue & Profitability TRU demonstrated modest revenue growth with Q3 revenue increasing to $1.17 billion from $1.14 billion in Q2. However, profitability weakened as net income declined from $109.6 million to $96.6 million quarter-over-quarter, driving the net profit margin down from 9.6% to 8.3%. The contraction reflects rising interest expenses and a higher effective tax rate impacting bottom-line performance.

Financial Health The company maintains solid liquidity with current and quick ratios exceeding 2.0, though the moderate debt-equity ratio of 1.16 indicates balanced leverage. Notably, the cash flow to debt ratio of 0.06 suggests operating cash flow covers only a small portion of total debt, potentially limiting financial flexibility despite healthy interest coverage of 3.4 times.

Operational Efficiency TRU's operational efficiency appears constrained, with return on equity at just 2.2% and asset turnover of 0.11 indicating suboptimal utilization of its asset base. The relatively low fixed asset turnover of 4.1 further suggests room for improvement in generating revenue from capital investments, though the 24-day cash conversion cycle reflects effective working capital management.

Quarterly Revenue
$1.2B
2025-09
Revenue YoY Growth
+7.8%
YoY Comparison
Gross Margin
N/A%
Latest Quarter
Free Cash Flow
$0.5B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is TRU Overvalued?

Based on traditional valuation metrics, TRU appears substantially overvalued. The stock trades at high multiples with a TTM PE of 37.4 and an even higher forward PE of 42.2, suggesting elevated expectations relative to current and projected earnings. Furthermore, the elevated PB ratio of 3.56, PS ratio of 3.67, and a remarkably high EV/EBITDA of 57.9 reinforce this assessment of a premium valuation. The negative PEG ratio of -3.94 is particularly concerning as it indicates that earnings growth projections are negative, making the high earnings multiples difficult to justify from a growth perspective.

A peer comparison cannot be conducted as the necessary industry average data is unavailable for this analysis. Without these benchmarks, it is impossible to determine if TRU's premium multiples are typical for its sector or an outlier. This lack of contextual data significantly limits the ability to make a fully informed relative valuation assessment.

Current PE
37.4x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range -11×-103×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
57.9x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: TRU exhibits above-average volatility risk with a beta of 1.716, indicating it is significantly more volatile than the broader market. This heightened sensitivity is confirmed by its substantial one-year maximum drawdown of -30.91%, representing a significant potential loss from peak to trough for investors during market downturns.

Other Risks: While the absence of short interest suggests a lack of concentrated negative sentiment from short sellers, this presents a different risk—namely, a potential lack of contrarian market views that can otherwise provide downside cushioning. The primary risk factor here becomes liquidity, as lower trading volumes could exacerbate the stock's volatility and lead to larger-than-expected price gaps.

FAQs

Is TRU a good stock to buy?

Neutral to slightly bearish. While TRU has strong technical momentum and bullish analyst support, its valuation appears extremely stretched with a high P/E and negative PEG ratio, alongside weakening profitability. It may suit aggressive investors comfortable with high volatility, but value and risk-averse investors should be cautious.

Is TRU stock overvalued or undervalued?

Based on the provided data, TRU stock appears significantly overvalued.

The valuation is difficult to justify given the high multiples (PE of 37.4, Forward PE of 42.2, PS of 3.67) coupled with negative earnings growth indicated by the PEG ratio of -3.94. These metrics suggest the market price incorporates premium expectations that are not supported by the company's fundamentals.

The primary reasons for this overvaluation are a disconnect between price and performance. Despite modest revenue growth, profitability is declining, and operational efficiency is weak (Return on Equity of only 2.2%). The high multiples are particularly concerning in the context of negative growth projections and compressed profit margins.

What are the main risks of holding TRU?

Based on the provided information, here are the key risks of holding TRU stock, ordered by importance:

1. High Volatility and Significant Drawdown Risk: TRU's high beta of 1.716 indicates it is significantly more volatile than the market, a trait confirmed by its substantial one-year maximum drawdown of -30.91%, posing a major risk of sharp capital depreciation during downturns. 2. Deteriorating Profitability and Financial Flexibility: The company is experiencing a squeeze on its bottom line, with declining net income and a shrinking profit margin, compounded by a very low cash flow to debt ratio (0.06) that limits its ability to comfortably service its debt obligations. 3. Low Operational Efficiency and Subpar Returns: Weak operational metrics, including a low return on equity (2.2%) and asset turnover (0.11), suggest the company is not effectively utilizing its capital base to generate profits or growth, which is a core business risk.

What is the price forecast for TRU in 2026?

Of course. Here is a professional forecast for TRU stock through 2026.

***

Based on the current analysis, the forecast for TRU through 2026 is one of stabilization and moderate recovery, contingent on the company addressing its operational inefficiencies.

1. Target Price Range: * Base Case (2026): $75 - $90. This assumes TRU successfully manages costs to stabilize margins but continues to face headwinds from high interest expenses and subdued earnings growth. * Bull Case (2026): $95 - $110. This scenario requires a significant improvement in operational efficiency, leading to a return to stronger profitability and earnings growth that justifies its current valuation.

2. Key Growth Drivers: * Execution on Operational Efficiency: Improving asset turnover and return on equity is the primary driver for a re-rating of the stock. * Management of Leverage and Interest Costs: Stabilizing or reducing debt would protect bottom-line earnings and improve financial flexibility. * Industry Tailwinds: Benefiting from broader economic cycles favoring its sector, which could boost top-line revenue.

3. Main Assumptions: * The company makes gradual, not rapid, progress on improving operational metrics. * Interest rates do not rise significantly further, preventing additional pressure on earnings. * Current revenue growth rates are maintained, avoiding a downturn.

4. Uncertainty: This forecast carries high uncertainty due to the stark misalignment between TRU's high valuation and its current weak profitability trends. The stock is highly susceptible to negative earnings surprises or shifts in market sentiment toward value over growth.