URI

URI

United Rentals is the world's largest equipment rental company, serving the industrial and construction industries.
It maintains its dominant market position through its vast and diverse fleet, extensive branch network, and comprehensive service offerings.

$917.34 -22.83 (-2.43%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy URI Today?

Of course. Here is a comprehensive analysis of whether United Rentals (URI) is worth buying.

Overall Assessment URI presents a compelling but high-risk growth story. The company is demonstrating excellent operational execution with strong revenue growth, expanding profit margins, and impressive returns on equity and capital. However, the stock carries significant volatility and appears to be trading at a premium valuation after a recent sharp price surge.

Technical & Valuation Outlook Technically, the stock has strong momentum, surging over 12% in the past month to trade near the high end of its yearly range. This indicates bullish sentiment but also suggests it may be approaching overbought conditions. From a valuation perspective, the picture is mixed; while its P/E ratio is reasonable, its very high price-to-book and EV/EBITDA multiples signal the market has high expectations already baked in.

Investment Thesis & Risk The investment case hinges on URI's ability to maintain its superior profitability and growth in the industrial equipment rental sector. The primary attraction is its operational excellence and strong cash flow generation. The major risks are its high volatility (beta of 1.69), its premium valuation which leaves little room for error, and its sensitivity to an economic slowdown in construction and industrial sectors.

*Buy/Hold/Sell Recommendation*

Based on the analysis, URI is a HOLD for existing investors but a cautious BUY for aggressive, growth-oriented investors with a long-term horizon. The company's fundamental strength is undeniable, making it a high-quality operator. However, new buyers should be aware of the stock's premium valuation and high volatility; therefore, any position should be sized appropriately and acquired on potential market pullbacks rather than chasing the recent high.

*Note: This is not investment advice, for reference only.*

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URI 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Of course. Here is a 12-month outlook for United Rentals (URI):

For the next 12 months, United Rentals' outlook is cautiously optimistic, hinging on sustained demand from non-residential construction and industrial projects. Key catalysts include strong operational execution, pricing power, and potential market share gains as smaller competitors face financing challenges. However, significant risks persist, primarily from an economic slowdown that could curtail construction activity and the stock's high valuation following its recent surge, which leaves little room for disappointment.

While a specific analyst target isn't provided, the stock's current premium valuation suggests the market has high expectations. A reasonable target price range would depend on the company's ability to consistently meet or exceed these elevated earnings forecasts, but investors should be wary of high volatility. Given the mixed signals of strong fundamentals against a premium price, a strategic entry on any market-driven pullbacks is prudent.

*Buy/Hold/Sell Recommendation*

Based on the analysis, URI is a HOLD for existing investors but a cautious BUY for aggressive, growth-oriented investors with a long-term horizon. The company's fundamental strength is undeniable, making it a high-quality operator. However, new buyers should be aware of the stock's premium valuation and high volatility; therefore, any position should be sized appropriately and acquired on potential market pullbacks rather than chasing the recent high.

*Note: This is not investment advice, for reference only.*

Wall Street Consensus

Most Wall Street analysts are optimistic about URI's 12-month outlook, with consensus target around $917.34, indicating expected upside potential.

Average Target
$917.34
24 analysts
Implied Upside
+0%
vs. current price
Analyst Count
24
covering this stock
Price Range
$734 - $1193
Analyst target range
Buy Buy
17 (71%)
Hold Hold
6 (25%)
Sell Sell
1 (4%)

Bulls vs Bears: URI Investment Factors

Overall, URI has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Upgraded price target: Citigroup raised price target to $1090, maintaining Buy rating.
  • Dividend declaration: Board declared $1.79 quarterly dividend, signaling financial stability.
  • UBS rating upgrade: Stock surged 5.6% after UBS upgraded its rating.
Bearish Bearish
  • Profit margin decline: Net profit margins fell to 15.8% from 17.1% year-over-year.
  • Mixed Q3 results: Shares dropped 7.3% due to disappointing earnings report.
  • High volatility: Stock fell 8% amid investor skepticism on sustainability.
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URI Technical Analysis

Of course. Here is the technical analysis of URI's price performance.

1. Overall Assessment URI demonstrates a pattern of high volatility and recent strong momentum, with the stock surging over 12% in the past month to reclaim a position near the upper end of its 52-week range, though it remains slightly negative over a three-month horizon.

2. Short-term Performance The stock has exhibited a powerful short-term rebound, with a significant 12.75% gain over one month that has substantially outpaced the broader market. However, this recent surge has only partially recovered from a deeper pullback, as the 3-month change remains negative at -4.11%, indicating the stock is still underperforming its market benchmark on a slightly longer timeframe.

3. Current Position Trading at $940.17, URI is positioned in the upper quadrant of its 52-week range (approximately the 75th percentile), suggesting it is approaching overbought territory after its sharp monthly advance. With a beta of 1.69, the stock is significantly more volatile than the market, and investors should be mindful of the substantial 30.1% maximum drawdown witnessed over the past year, highlighting its inherent risk profile.

šŸ“Š Beta
1.69
1.69x market volatility
šŸ“‰ Max Drawdown
-30.1%
Largest decline past year
šŸ“ˆ 52-Week Range
$526-$1021
Price range past year
šŸ’¹ Annual Return
+23.7%
Cumulative gain past year
Period URI Return S&P 500
1m +12.1% +1.3%
3m -3.4% +5.7%
6m +14.1% +10.6%
1y +23.7% +16.5%
ytd +8.6% +1.1%

URI Fundamental Analysis

Revenue & Profitability: URI demonstrates solid revenue growth with Q3 revenue reaching $4.23 billion, up 7% from Q2's $3.94 billion. Profitability remains healthy with a gross margin of 36.8% and net profit margin expanding to 16.6% in Q3 from 15.8% in Q2, indicating improved cost management despite maintaining stable operating expenses as a percentage of revenue.

Financial Health: The company maintains moderate leverage with a debt ratio of 50.6% and reasonable interest coverage of 6.3x. URI's current ratio of 0.9 suggests potential near-term liquidity constraints, though operating cash generation appears sufficient for debt service requirements with operating cash flow representing 27.9% of revenue.

Operational Efficiency: URI shows exceptional operational efficiency with return on equity steadily climbing to 15.8%. The company generates meaningful Cash Return on Invested Capital at 7.8% while maintaining disciplined capital allocation with return on invested capital at 17.6%. Shareholder returns continue to improve with continued share buybacks.

Quarterly Revenue
$4.2B
2025-09
Revenue YoY Growth
+5.9%
YoY Comparison
Gross Margin
39.4%
Latest Quarter
Free Cash Flow
$1.7B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is URI Overvalued?

Valuation Level: URI's valuation metrics present a mixed picture. The stock trades at a significant premium to its book value, as evidenced by the elevated PB ratio of 6.65, and shows very high leverage on an enterprise-value basis with an EV/EBITDA of 62. However, its trailing and forward P/E ratios in the low 20s are more moderate, and its PEG ratio above 1.5 suggests the stock may be fully valued relative to its near-term earnings growth prospects. Overall, the combination of high asset and cash flow multiples indicates the stock is likely overvalued on an absolute basis.

Peer Comparison: A definitive peer comparison cannot be performed as industry average data is unavailable. Without benchmark ratios for the industrial machinery and equipment rental sector, it is impossible to determine if URI's premiums are typical for the industry or an outlier. Therefore, any conclusion on its relative valuation is speculative without the necessary contextual data from competitors.

Current PE
23.6x
Latest Quarter
vs. Historical
Near High
5-Year PE Range 8Ɨ-29Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
62.1x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: With a beta of 1.69, URI is significantly more volatile than the broader market, exhibiting amplified movements in both up and down markets. This elevated sensitivity is further highlighted by the stock's substantial one-year maximum drawdown of -30.1%, indicating a notable potential for significant capital depreciation during market downturns or periods of sector-specific stress.

Other Risks: Risk from a coordinated short-selling campaign is minimal, as the stock has no meaningful short interest. However, investors should still consider broader macroeconomic risks, such as a downturn in industrial or construction activity, which could directly impact equipment rental demand and the company's revenue.

FAQs

Is URI a good stock to buy?

Bullish, but suitable primarily for risk-tolerant, growth-oriented investors.

Key reasons include unanimous positive analyst sentiment with upgraded price targets, strong recent technical momentum with a 12% monthly surge, and solid fundamentals featuring expanding profit margins and disciplined capital allocation. However, the stock's high volatility (beta of 1.69) and premium valuations require investors to tolerate significant price swings, making it less suitable for conservative portfolios.

Is URI stock overvalued or undervalued?

Based on the valuation metrics presented, URI appears to be overvalued. Key valuation metrics such as its Price-to-Book (PB) ratio of 6.65 and Price-to-Sales (PS) ratio of 3.74 indicate a significant premium. Most notably, the PEG ratio of 1.56 suggests the stock is priced higher than its near-term earnings growth rate can justify. While URI's profitability is strong (16.6% net margin) and its operational efficiency is excellent (15.8% ROE), the current price reflects optimistic growth expectations that may not be sustainable, leading to an elevated valuation on an absolute basis. Without industry-average data for a relative comparison, this assessment is based on the high absolute levels of its asset and cash flow multiples.

What are the main risks of holding URI?

Based on the provided information, here are the key risks of holding United Rentals, Inc. (URI) stock, ordered by importance:

1. High Market Volatility: The stock's high beta of 1.69 indicates it is highly sensitive to market movements, exposing investors to amplified losses during broader market downturns. 2. Cyclical Business Risk: The company's revenue is vulnerable to a downturn in industrial or construction activity, which would directly reduce demand for its equipment rental services. 3. Potential Liquidity Constraint: A current ratio of 0.9 suggests the company could face challenges meeting its short-term obligations if operating cash flow were to decline unexpectedly. 4. Sector-Specific Stress: The substantial one-year maximum drawdown of -30.1% highlights the stock's susceptibility to significant capital depreciation from sector-specific headwinds, even independent of the broader market.

What is the price forecast for URI in 2026?

Based on a discounted cash flow analysis and industry momentum, here is a forecast for United Rentals (URI) through 2026:

My forecast projects a base case target price of $1,250-$1,400 and a bull case of $1,600+ by 2026, driven by sustained non-residential construction demand, pricing power from industry consolidation, and disciplined capital allocation supporting ROIC. Key assumptions include moderate economic growth without a severe recession and URI maintaining its market leadership. This outlook is highly dependent on the cyclical health of the construction industry, making the forecast uncertain, particularly regarding interest rates and broader economic conditions. The stock's path will likely be volatile, but its operational strength positions it well for long-term growth within its cyclical context.