Victoria's Secret & Co.

VSCO

VSCO is a women's clothing retailer operating in the apparel sector.
As a niche player, its identity is closely tied to its specific brand aesthetic and its targeted marketing approach to a particular customer segment.

$61.33 -1.00 (-1.60%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy VSCO Today?

Based on the provided analysis, VSCO presents a highly speculative and concerning investment case. The decision weighs a recent, explosive price surge against deeply troubling fundamentals and extreme valuation.

Analysis: The stock's massive short-term gains and strong momentum are compelling on the surface, but they appear disconnected from the company's underlying financial health. Fundamentally, VSCO is loss-making, heavily indebted, and generating negative cash flow, which raises serious sustainability concerns. The valuation multiples are alarmingly high, suggesting the current price is not supported by earnings or assets, while the extreme beta of over 2.0 indicates a high probability of severe price swings.

Recommendation: Not a Buy. The combination of deteriorating profitability, dangerous leverage, and severe overvaluation presents an unacceptable level of risk for most investors. The recent price surge seems more characteristic of a speculative bounce than a reflection of improved business prospects. While the lack of short interest suggests some market confidence, the fundamental weaknesses and extreme volatility make this stock unsuitable for a prudent investment portfolio at this time.

*Note: This is not investment advice, for reference only.*

CTA Banner

VSCO 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on a comprehensive analysis, the 12-month outlook for VSCO is highly speculative and carries significant risk.

Key Catalysts: The primary potential upside catalyst is a continuation of the explosive momentum that has driven the recent surge, possibly fueled by speculative retail interest or a successful, unforeseen turnaround in its loss-making operations. The lack of significant short interest could also prevent a short squeeze from exacerbating downside volatility.

Potential Risks: The risks are substantial and include deteriorating fundamentals, namely persistent losses and negative cash flow that threaten the company's viability. Its heavy debt load and extreme valuation create vulnerability to any negative news or a broader market pullback. Given the beta over 2.0, the stock is likely to experience severe volatility, with sharp declines probable if sentiment shifts.

Target Price Range: No reliable analyst target price is available, underscoring the speculative nature of the investment. Given the disconnect between price and fundamentals, a prudent investor should expect a wide potential range, with a high risk of a significant correction towards levels more justified by its financial health.

Wall Street Consensus

Most Wall Street analysts are optimistic about Victoria's Secret & Co.'s 12-month outlook, with consensus target around $61.33, indicating expected upside potential.

Average Target
$61.33
10 analysts
Implied Upside
+0%
vs. current price
Analyst Count
10
covering this stock
Price Range
$49 - $80
Analyst target range
Buy Buy
5 (50%)
Hold Hold
5 (50%)
Sell Sell
0 (0%)

Bulls vs Bears: VSCO Investment Factors

Overall, VSCO has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Recent Price Surge: Shares up sharply, with an 188% increase over the six-month period.
  • Positive Earnings Beat: Stock surged after the company reported earnings that exceeded analyst forecasts.
  • Expected Revenue Growth: The company is anticipated to report higher revenues despite an earnings decline.
  • Short-Term Momentum: The stock has shown significant gains, up 40% over the past month.
Bearish Bearish
  • Profit-Taking Pressure: Shares declined as investors sold to realize gains from the recent rally.
  • Valuation Concerns: Analysts are reassessing the stock's valuation after its sharp price increase.
  • Anticipated Earnings Decline: The market expects a year-over-year decrease in earnings for the latest quarter.
  • High Volatility: The stock is prone to large premarket moves, indicating instability.
Reward Banner

VSCO Technical Analysis

VSCO has delivered exceptional long-term performance despite recent volatility, highlighted by massive gains over the past three months. The stock demonstrates extreme volatility, as evidenced by its beta substantially above 2.0, which has resulted in both significant upside and a severe maximum drawdown over the past year.

Short-term performance shows conflicting signals, with a modest 1-month dip contrasted against a massive 75% surge over three months. This exceptional quarterly performance has significantly outpaced the broader market, as indicated by the strong positive relative strength figure, underscoring a period of dramatic outperformance.

Currently trading above $61, VSCO sits very close to its 52-week high, placing it near the top of its annual range after a substantial recovery. This proximity to the peak, following such a steep ascent, suggests the stock is likely in an overbought condition, presenting heightened near-term risk despite the strong bullish momentum.

šŸ“Š Beta
2.29
2.29x market volatility
šŸ“‰ Max Drawdown
-49.3%
Largest decline past year
šŸ“ˆ 52-Week Range
$14-$67
Price range past year
šŸ’¹ Annual Return
+109.1%
Cumulative gain past year
Period VSCO Return S&P 500
1m -1.4% +1.0%
3m +75.5% +1.9%
6m +176.3% +6.5%
1y +109.1% +12.1%
ytd +14.9% +0.2%

VSCO Fundamental Analysis

VSCO's revenue showed modest quarter-over-quarter growth to $1.47 billion in Q3 2025, but profitability deteriorated significantly as the company reported an operating loss and negative net income margin of -2.5%. The gross margin improved slightly to 36.4%, but this was more than offset by higher SG&A expenses, resulting in an EPS loss of -$0.46 compared to positive EPS in the previous quarter, indicating substantial margin pressure.

The company's financial health is concerning, with a debt-to-equity ratio of 7.3 highlighting aggressive leverage, while a debt ratio of 92% signals minimal equity cushion. Cash flow metrics are alarming, with negative operating cash flow and cash flow-to-debt ratio of -0.04, indicating insufficient cash generation to service obligations, though the current ratio of 1.3 provides some short-term liquidity coverage.

Operational efficiency metrics reflect significant challenges, with ROE at -5.7% and ROCE at -0.5% indicating poor capital utilization. Asset turnover of 0.29 suggests inefficient use of assets to generate revenue, while the extended cash conversion cycle of 92 days points to working capital management issues, particularly with high inventory days outstanding of 132 days.

Quarterly Revenue
$1.5B
2025-11
Revenue YoY Growth
+9.3%
YoY Comparison
Gross Margin
36.4%
Latest Quarter
Free Cash Flow
$0.3B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

RockFlow Bobby - Your AI Investment Partner

Get real-time data, AI-driven personalized investment analysis to make smarter investment decisions

Try Now & Get Tesla Stock Reward

Valuation Analysis: Is VSCO Overvalued?

Based on the available metrics, VSCO appears severely overvalued. The TTM PE ratio of 27.19 is exceptionally high for a traditional retailer, indicating investors are paying a significant premium for current earnings. This is further corroborated by extremely elevated multiples for PB Ratio (7.26) and EV/EBITDA (179.10), which signal the stock price is disconnected from both its book value and operational cash flow. The negative Forward PE is a major red flag, suggesting significant expected earnings deterioration.

A peer comparison against industry averages is not possible due to the unavailability of comparative data. However, the provided metrics alone paint a clear picture of overvaluation; such high ratios would almost certainly place VSCO at the extreme upper end of any retail peer group. The lone positive signal is the very low PEG ratio, but this is likely skewed by anomalous earnings projections and is outweighed by the alarming levels of the other valuation multiples.

PS
0.8x
Price-to-Sales Ratio
vs. Historical
Mid-Range
5-Year PE Range -388Ɨ-605Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
179.1x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility risk remains exceptionally high, evidenced by a Beta of 2.29 indicating the stock is more than twice as volatile as the broader market. This elevated sensitivity is starkly confirmed by the one-year maximum drawdown of -49.3%, which reflects extreme price erosion during market downturns and highlights significant potential for sharp capital depreciation.

Despite the extreme volatility, liquidity and ownership structure risks appear notably low, as indicated by a reported short interest of zero. This absence of significant short selling suggests relatively higher bullish sentiment among sophisticated investors, though the stock remains highly susceptible to any shifts in market-wide risk appetite given its aggressive volatility profile.

FAQs

Is VSCO a good stock to buy?

I maintain a bearish view on VSCO. The stock appears severely overvalued with a sky-high P/E of 27 and an alarming EV/EBITDA of 179, while its fundamentals are deteriorating with recent quarterly losses and concerningly high debt. Furthermore, its extreme volatility (beta >2.0) and overbought technical condition after a massive rally present significant near-term risk. This stock is not suitable for most investors; it may only appeal to highly risk-tolerant speculators betting on short-term momentum, as it carries substantial downside potential.

Is VSCO stock overvalued or undervalued?

Based on the valuation and fundamental data provided, VSCO stock appears severely overvalued. Its TTM PE ratio of 27.19 and P/B ratio of 7.26 are exceptionally high for a traditional retailer, suggesting a significant price premium not supported by fundamentals. This overvaluation is particularly concerning given the deteriorating profitability (negative net income) and alarming financial health indicators like negative operating cash flow and a high debt-to-equity ratio of 7.3. While the low PEG ratio might suggest growth potential, it appears skewed by anomalous earnings projections and is outweighed by the unsustainable valuation multiples and weak operational performance.

What are the main risks of holding VSCO?

Based on the provided information, here are the key risks of holding VSCO stock, ordered by importance:

1. Financial Solvency Risk: The company carries an extremely high debt burden (92% debt ratio) while generating negative operating cash flow, creating a substantial risk of financial distress or an inability to meet its obligations. 2. Extreme Market Volatility Risk: The stock's exceptionally high beta of 2.29 makes it more than twice as volatile as the market, exposing holders to severe price swings and capital depreciation, as evidenced by its 49.3% maximum drawdown. 3. Profitability and Operational Efficiency Risk: Deteriorating fundamentals, including a recent operating loss, negative net income margin, and poor returns on equity and capital, indicate significant challenges in translating revenue conversion and core business profitability. 4. Valuation and Momentum Risk: Following a massive 75% surge in three months, the stock is trading near its 52-week high, suggesting it is likely overbought and vulnerable to a sharp correction despite the recent bullish momentum.

What is the price forecast for VSCO in 2026?

Based on a comprehensive analysis of VSCO's distressed financial profile and speculative market valuation, the forecast through 2026 is considered highly uncertain with a strong downward bias.

1. Target Price Range: The base case suggests a significant correction toward a price range of $20-$35, reflecting a fundamental re-rating to align with its weak profitability and high leverage. A bull case, dependent on a successful and unforeseen operational turnaround, might see the stock stabilize near its current levels, but exceeding them is unlikely without a dramatic improvement in fundamentals.

2. Key Growth Drivers: Potential drivers are limited but include a successful strategic turnaround that restores profitability, a material improvement in working capital management to free up cash, and a reduction in the debt load to improve financial stability.

3. Main Assumptions: This forecast assumes that the current speculative momentum will fade as investor focus returns to the company's persistent losses, negative cash flow, and high debt burden.

4. Uncertainty: The forecast carries extreme uncertainty; the stock's high beta (>2.0) indicates it is prone to severe volatility, and its price is disconnected from its underlying financial health, making any prediction highly speculative.