W

Wayfair

$0.00

+5.20%
Apr 19, 2026
Bobby Quantitative Model
Wayfair Inc. is a leading e-commerce company specializing in home goods and furniture, operating primarily in the United States, Canada, the United Kingdom, and Ireland. The company is a dominant online player in the home furnishings sector, offering over 40 million products from thousands of suppliers under its portfolio of brands, and has recently expanded into a limited brick-and-mortar presence. The current investor narrative is intensely focused on the stock's extreme volatility following a historic 500% rally, with debates centering on whether the subsequent sharp pullback represents a value opportunity or signals a return to fundamental concerns over profitability and the sustainability of its market share gains in a competitive retail landscape.

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W 12-Month Price Forecast

Historical Price
Current Price $81.33
Average Target $81.33
High Target $93.52949999999998
Low Target $69.1305

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Wayfair's 12-month outlook, with a consensus price target around $0.00 and implied upside of — versus the current price.

Average Target

$0.00

13 analysts

Implied Upside

vs. current price

Analyst Count

13

covering this stock

Price Range

$0 - $0

Analyst target range

Buy
3 (23%)
Hold
6 (46%)
Sell
4 (31%)

Wayfair is covered by 13 analysts, indicating substantial institutional research interest. The consensus sentiment leans bullish to neutral, with recent institutional ratings showing a mix of 'Buy'/'Outperform' (from firms like Citigroup, Needham, Evercore ISI, JP Morgan, Truist), 'Hold'/'Neutral'/'Sector Perform' (Baird, Wedbush, Stifel, RBC Capital), and no outright 'Sell' ratings. The average target price is not explicitly provided in the data, but the estimated EPS average is $6.94, which, when combined with the forward PE of 22.23, implies a target price in the mid-$150s, suggesting significant upside from the current $81.33 price if those earnings materialize. The target range, inferred from estimated EPS, spans from a low of $6.71 to a high of $7.12, which is a relatively tight spread of about 6%, indicating strong analyst conviction on the earnings forecast despite the stock's high volatility. The high target likely assumes successful execution on market share gains, margin expansion, and a stable macro environment for home goods. The low target likely factors in persistent competitive pressures, failure to achieve sustained profitability, and economic sensitivity. The recent pattern of reiterated ratings following Q4 2025 earnings suggests analysts are maintaining their views pending clearer evidence of a turnaround in fundamentals.

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W Technical Analysis

The prevailing price trend for Wayfair is one of extreme volatility within a pronounced downtrend from recent highs, despite a staggering 205.64% gain over the past year. The stock is currently trading at approximately 67.8% of its 52-week range ($24.95 to $119.98), indicating it has retreated significantly from its peak but remains well above its lows, suggesting a potential consolidation zone after a massive run-up. Recent momentum has been decisively negative, with the stock down 29.27% over the past three months and up a modest 5.95% over the past month, a divergence that signals a significant loss of momentum and a corrective phase following the parabolic yearly advance. The 1-month positive change is a weak bounce within a larger downtrend, likely representing a temporary reprieve rather than a trend reversal. Key technical levels are clearly defined by the 52-week high of $119.98 as major resistance and the 52-week low of $24.95 as critical support. A breakout above resistance would require a fundamental catalyst to renew the bullish thesis, while a breakdown below support would signal a failure of the long-term recovery story. The stock's beta of 3.307 indicates it is approximately 230% more volatile than the broader market (SPY), which is exceptionally high and underscores the significant risk and potential for outsized price swings inherent in this name.

Beta

3.31

3.31x market volatility

Max Drawdown

-41.6%

Largest decline past year

52-Week Range

$25-$120

Price range past year

Annual Return

+205.6%

Cumulative gain past year

PeriodW ReturnS&P 500
1m+6.0%+9.5%
3m-29.3%+2.7%
6m-1.2%+5.8%
1y+205.6%+34.9%
ytd-23.7%+4.1%

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W Fundamental Analysis

Wayfair's revenue trajectory shows modest growth with signs of deceleration; Q4 2025 revenue was $3.337 billion, representing a 6.92% year-over-year increase, but this follows a sharper 14.1% sequential decline from Q3's $3.117 billion. The US segment, contributing $2.942 billion (88% of total sales), remains the primary growth driver, while the International segment at $395 million is a smaller component. This growth trend, while positive, is modest for an e-commerce company and suggests the business is maturing rather than accelerating. The company remains unprofitable on a net income basis, posting a Q4 2025 net loss of $116 million, though it achieved a positive operating income of $69 million. The gross margin of 30.27% is stable and typical for the online retail industry, but net margin was negative at -3.48%, indicating that high operating and interest expenses continue to erode gross profits. The path to sustained profitability is inconsistent, as evidenced by fluctuating quarterly results from a $15 million profit in Q2 2025 to subsequent losses. The balance sheet shows a weak liquidity position with a current ratio of 0.94, below the healthy threshold of 1.0, and a highly leveraged structure evidenced by a negative debt-to-equity ratio of -1.46. However, the company generated positive free cash flow of $432 million over the trailing twelve months and an operating cash flow of $202 million in Q4, providing some internal funding capacity. The ROE of 11.25% is positive but must be viewed in the context of the negative equity base, indicating returns are being generated on a capital structure that is technically insolvent on a book equity basis.

Quarterly Revenue

$3.3B

2025-12

Revenue YoY Growth

+0.06%

YoY Comparison

Gross Margin

+0.30%

Latest Quarter

Free Cash Flow

$432000000.0B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is W Overvalued?

Given Wayfair's negative net income and EBITDA, the primary valuation metric selected is the Price-to-Sales (PS) ratio. The trailing PS ratio is 1.05, while the forward-looking valuation is implied by analyst revenue estimates averaging $16.46 billion for the next period. The modest PS multiple suggests the market is assigning little premium for growth, reflecting skepticism about the company's path to profitability. Compared to the broader Specialty Retail industry, Wayfair's PS ratio of 1.05 is difficult to benchmark precisely without a provided industry average, but it generally trades at a significant discount to high-growth, profitable e-commerce peers, aligning more with traditional brick-and-mortar retailers, which reflects its margin profile and competitive pressures. Historically, Wayfair's own PS ratio has fluctuated wildly; the current PS of 1.05 is near the lower end of its historical range observed in the data, which has seen figures above 8.5 during peak growth optimism in 2021. Trading near historical lows suggests the market is pricing in either a value opportunity after a massive derating or fundamental deterioration and diminished growth expectations compared to the pandemic-era boom.

PE

-41.8x

Latest Quarter

vs. Historical

Low-End

5-Year PE Range -85x~450x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

191.2x

Enterprise Value Multiple

Investment Risk Disclosure