Williams-Sonoma, Inc.

WSM

WSM operates in the retail home furnishings sector through its popular brands like Williams Sonoma and Pottery Barn.
It is recognized as a premier home goods retailer, known for its strong branding and a loyal direct-to-consumer customer base.

$210.82 -3.14 (-1.47%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy WSM Today?

Comprehensive Analysis of Williams-Sonoma (WSM)

Technical Perspective WSM has demonstrated strong technical momentum, significantly outperforming the market with impressive rebounds from its 52-week low. Currently trading near its peak, the stock shows sustained upward trajectory, though its high beta of 1.64 warrants caution due to elevated volatility. This positioning suggests potential for continued gains, but investors should be prepared for sharper swings relative to the market.

Fundamental Health Fundamentally, WSM maintains solid revenue growth and healthy profitability margins, supported by efficient working capital management. Its conservative debt levels and adequate liquidity underscore financial stability. However, lower inventory and asset turnover ratios indicate some operational inefficiencies that could limit future scalability if unaddressed.

Valuation & Risk Assessment Valuation presents a mixed picture: while P/E ratios appear reasonable, the negative PEG ratio and extremely high EV/EBITDA signal potential overvaluation relative to earnings growth. Combined with high volatility and substantial historical drawdowns, these factors elevate investment risk. The lack of industry benchmarks further complicates an objective assessment.

Investment Recommendation Based on this analysis, WSM is not currently a recommended buy. While the company exhibits strong operational fundamentals and positive momentum, its valuation appears stretched relative to growth prospects, and the high volatility exposes investors to significant downside risk. Investors may consider waiting for a more attractive entry point or clearer signs of sustained earnings growth before committing capital.

*Note: This is not investment advice, for reference only.*

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WSM 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the provided analysis, the 12-month outlook for Williams-Sonoma (WSM) is cautious. Key catalysts for maintaining its current level include strong operational momentum and efficient management, which could drive revenue if consumer spending on home goods remains resilient. However, significant risks are paramount, primarily stemming from its stretched valuation signals—particularly the negative PEG ratio and high EV/EBITDA—coupled with its high Beta of 1.64, which exposes the stock to sharp pullbacks in a volatile market. While a specific analyst target isn't provided, the combination of overvaluation concerns and operational inefficiencies suggests limited upside, with a range potentially between $180 and $220 being plausible as the market seeks a more sustainable valuation level.

Wall Street Consensus

Most Wall Street analysts are optimistic about Williams-Sonoma, Inc.'s 12-month outlook, with consensus target around $210.82, indicating expected upside potential.

Average Target
$210.82
23 analysts
Implied Upside
+0%
vs. current price
Analyst Count
23
covering this stock
Price Range
$169 - $274
Analyst target range
Buy Buy
8 (35%)
Hold Hold
14 (61%)
Sell Sell
1 (4%)

Bulls vs Bears: WSM Investment Factors

Overall, WSM has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Quarterly Dividend Declaration: Board declared a $0.66 cash dividend, rewarding shareholders.
  • Strong Investor Interest: Stock is among most searched, indicating high market attention.
  • Positive Price Momentum: Shares jumped over 3% following Fed comments and dividend news.
  • Historical Share Performance: Stock has experienced a multi-year rally, showing long-term strength.
Bearish Bearish
  • Recent Price Underperformance: Stock dipped 1.3%, lagging behind broader market gains.
  • Valuation Concerns: Questions arise if stock is still attractive after huge rally.
  • Market Volatility Sensitivity: Price swings tied to Fed comments show macroeconomic sensitivity.
  • Competitive Retail Pressure: Operates in competitive home furnishings sector with thin margins.
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WSM Technical Analysis

WSM has demonstrated strong performance with significant appreciation over the past year, notably outperforming the broader market. The stock has rebounded impressively from its 52-week low, showcasing substantial recovery momentum.

Over the short term, WSM has delivered robust returns with a 13.06% gain over three months, significantly outperforming the market by 11.21% over this period. The positive 2.39% one-month change indicates continued upward momentum despite market volatility.

Currently trading at $210.82, WSM sits in the upper quartile of its 52-week range, approximately 85% above its low and just 5% below its high. Given its proximity to the 52-week peak and high beta of 1.64, the stock appears reasonably valued but with elevated volatility characteristics.

📊 Beta
1.64
1.64x market volatility
📉 Max Drawdown
-34.3%
Largest decline past year
📈 52-Week Range
$130-$222
Price range past year
💹 Annual Return
+0.7%
Cumulative gain past year
Period WSM Return S&P 500
1m +2.4% +1.0%
3m +13.1% +1.9%
6m +1.9% +6.5%
1y +0.7% +12.1%
ytd +12.2% +0.2%

WSM Fundamental Analysis

Revenue & Profitability WSM demonstrated sequential revenue growth with Q3 reaching $1.88 billion, up from $1.84 billion in Q2. Profitability metrics remain healthy with a 12.8% net profit margin and 17.0% operating margin, though the gross margin declined slightly to 46.1% from 47.1% in the previous quarter. The company maintains strong earnings generation with diluted EPS of $1.96 in Q3.

Financial Health The company maintains conservative leverage with a 27.6% debt ratio and total debt to capitalization of 41.5%. Cash position is adequate with a current ratio of 1.43 and cash ratio of 0.48, though the quick ratio of 0.60 suggests some reliance on inventory. Operating cash flow coverage appears sufficient with a cash flow to debt ratio of 0.22.

Operational Efficiency WSM demonstrates solid operational efficiency with a 11.7% return on equity and 4.5% return on assets. The operating cycle of 141 days reflects efficient working capital management, supported by strong receivables turnover of 15.9x. However, the inventory turnover of 0.66x and asset turnover of 0.35x indicate room for improvement in inventory management and asset utilization.

Quarterly Revenue
$1.9B
2025-11
Revenue YoY Growth
+4.6%
YoY Comparison
Gross Margin
46.1%
Latest Quarter
Free Cash Flow
$1.1B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is WSM Overvalued?

Based on the PE ratios presented, WSM appears to be trading at a moderate valuation level. The TTM and forward PE ratios are reasonably aligned at approximately 23-24, suggesting stable earnings expectations. However, valuation signals are conflicting; a negative PEG ratio implies negative expected earnings growth despite the current PE levels, and an extremely high EV/EBITDA of nearly 73 indicates that the market value significantly exceeds its core operating earnings, pointing to potential overvaluation when considering enterprise value.

A comprehensive peer comparison is not possible due to the unavailability of industry average data. Given the absence of benchmark comparisons for PE, PB, or EV/EBITDA multiples, it is difficult to contextualize WSM's valuation within its competitive landscape. Therefore, the assessment relies solely on absolute metrics, which present a mixed picture without the relative perspective that industry data would provide.

PE
23.1x
Latest Quarter
vs. Historical
Near High
5-Year PE Range 6×-25×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
72.9x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: WSM exhibits high systematic risk with a beta of 1.642, indicating it is approximately 64% more volatile than the broader market. This elevated beta is corroborated by a substantial 1-year maximum drawdown of -34.26%, underscoring significant potential for price declines during market downturns.

Other Risks: The stock demonstrates an unusual absence of reported short interest, which could suggest either strong bullish consensus or potentially limited market scrutiny. This absence does not inherently mitigate risk and should ideally be viewed in the context of trading liquidity and other firm-specific factors not provided here.

FAQs

Is WSM a good stock to buy?

Neutral. The stock shows strong technical momentum and healthy fundamentals but faces valuation concerns with a high EV/EBITDA ratio and analyst skepticism. Given its elevated beta of 1.64, WSM suits risk-tolerant investors comfortable with volatility. Cautious investors may want to wait for a better entry point or clearer growth catalysts.

Is WSM stock overvalued or undervalued?

Based on the metrics provided, WSM stock appears overvalued. Its valuation multiples are high in absolute terms, with a PE ratio of 23.11 and an exceptionally high PB ratio of 12.35 and PS ratio of 3.23. The most significant red flag is the negative PEG ratio (-12.28), which signals that the market price is not justified by expected earnings growth. Despite the company's healthy profitability and solid financial health, the current stock price seems to be pricing in optimistic future performance that the negative growth expectation does not support.

What are the main risks of holding WSM?

Based on the information provided, here are the key risks of holding WSM stock, ordered by importance:

1. Market Risk: The stock's high beta of 1.64 makes it significantly more volatile than the broader market, exposing it to amplified losses during general market downturns, as evidenced by its sizable historical drawdown. 2. Business/Operational Risk: Slightly declining gross margins and low inventory turnover suggest potential pressure on profitability or inefficiency in managing inventory levels compared to asset base. 3. Valuation/Momentum Risk: Trading near its 52-week high after a substantial run-up, the stock faces increased risk of a price correction, particularly given its high volatility and reliance on continued positive momentum.

What is the price forecast for WSM in 2026?

Based on current fundamentals and market positioning, my WSM forecast for 2026 suggests a base case target range of $220-$260 and a bull case of up to $300. Key growth drivers include the company's premium brand equity allowing for pricing power and operational efficiency improvements in inventory management. The primary assumptions are that consumer spending on home goods remains stable and that WSM successfully optimizes its asset turnover. However, this outlook carries significant uncertainty due to the stock's high sensitivity to market volatility (Beta 1.64) and potential pressure on margins from economic cyclicality.