Williams-Sonoma, Inc.
WSM
$221.13
-0.99%
Williams-Sonoma, Inc. is a specialty retailer operating through brands like Williams Sonoma, Pottery Barn, West Elm, and Rejuvenation, offering high-end cooking essentials, casual home accessories, and furniture across retail stores and direct-to-consumer channels. As a leading player in the nearly $300 billion domestic home category, the company distinguishes itself through a multi-brand portfolio that spans premium to emerging concepts, along with a growing B2B and marketplace business. The current investor narrative centers on the company's ability to sustain growth amid a challenging housing market, with recent attention on its dividend increases and resilience in the face of rising mortgage rates and geopolitical uncertainties. Debate continues over whether its premium valuation is justified by its brand strength and margin performance or if headwinds from the macro environment will pressure results.…
WSM
Williams-Sonoma, Inc.
$221.13
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WSM 12-Month Price Forecast
Wall Street consensus
Most Wall Street analysts maintain a constructive view on Williams-Sonoma, Inc.'s 12-month outlook, with a consensus price target around $212.63 and implied upside of -3.8% versus the current price.
Average Target
$212.63
0 analysts
Implied Upside
-3.8%
vs. current price
Analyst Count
—
covering this stock
Price Range
$138 - $260
Analyst target range
The stock is covered by 19 analysts, with a consensus recommendation of 'Buy' (mean rating 2.27 on a 1-5 scale where 1 is Strong Buy). The average price target is $212.63, implying a 6.9% downside from the current price of $228.41. The distribution leans bullish, with several firms maintaining Overweight or Outperform ratings, though a notable number are at Equal Weight or Neutral. The consensus reflects cautious optimism, as the average target is below the current price, suggesting analysts see limited near-term upside. The target range spans from a low of $138.00 to a high of $260.00, a wide spread of $122 that indicates significant uncertainty about the company's future. The high target of $260 assumes continued margin expansion and successful B2B/marketplace growth, while the low target of $138 prices in a severe downturn in home spending or margin compression. Recent ratings actions have been mostly reaffirmations, with no major upgrades or downgrades in the past two months, suggesting analysts are in a wait-and-see mode. The wide target spread and the fact that the current price exceeds the average target imply that the market is more optimistic than the analyst consensus, which could signal either a potential pullback or that analysts are too conservative.
WSM Technical Analysis
Williams-Sonoma is in a sustained uptrend over the past year, with a 1-year price change of +34.2%, significantly outperforming the S&P 500's +18.35%. The current price of $228.41 sits at 93.4% of its 52-week range ($165.51–$244.65), indicating the stock is near the top of its range and reflecting strong momentum. This positioning near highs suggests bullish sentiment but also raises caution about potential overextension, as the stock has rallied sharply from its 52-week low. Short-term momentum is accelerating, with a 1-month change of +3.28% and a 3-month change of +14.96%, both outpacing the S&P 500's respective gains of 0.31% and 4.67%. The relative strength over 1-month (2.97) and 3-month (10.29) confirms the stock is gaining ground versus the market. However, the 1-year trend is strongly positive, and the recent acceleration in momentum supports the continuation of the uptrend, though the stock has pulled back from its 52-week high of $244.65, suggesting a potential consolidation phase. Key support lies near the 52-week low of $165.51, while resistance is at the 52-week high of $244.65. A breakout above $244.65 would signal a new leg higher, while a breakdown below $165.51 would indicate a trend reversal. With a beta of 1.485, the stock is 48.5% more volatile than the market, meaning it amplifies market moves—a factor that increases risk but also offers higher potential returns for aggressive investors.
Beta
1.49
1.49x market volatility
Max Drawdown
-23.6%
Largest decline past year
52-Week Range
$166-$245
Price range past year
Annual Return
+28.4%
Cumulative gain past year
| Period | WSM Return | S&P 500 |
|---|---|---|
| 1m | -2.6% | +0.2% |
| 3m | +12.1% | +5.2% |
| 6m | +5.3% | +8.6% |
| 1y | +28.4% | +19.0% |
| ytd | +17.7% | +9.7% |
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WSM Fundamental Analysis
Revenue growth has been steady but decelerating. In the most recent quarter (Q1 2026, ending May 3, 2026), revenue was $1.805 billion, up 4.35% year-over-year, compared to 6.2% growth in the prior quarter (Q4 2025). Over the trailing four quarters, revenue has grown from $1.730 billion (Q1 2025) to $1.805 billion, indicating a modest but slowing pace. Segment data shows Pottery Barn ($708M) and West Elm ($471M) are the largest drivers, while Williams Sonoma ($272M) and Pottery Barn Kids & Teen ($240M) contribute meaningfully. The deceleration reflects a normalization after pandemic-era home spending, and the investment case hinges on whether the company can reignite growth through B2B and marketplace expansion. Profitability remains robust, with net income of $231.4 million in Q1 2026 and a net margin of 12.8%, though slightly down from 15.6% in Q4 2025. Gross margin was 43.9% in Q1 2026, a decline from 46.9% in Q4 2025, indicating some margin compression likely due to promotional activity or cost pressures. Operating margin of 16.2% is healthy but below the 20.3% reported in Q4 2025. The company is consistently profitable, with trailing twelve-month net income of approximately $1.09 billion, and margins are typical for specialty retail, though the recent sequential decline warrants monitoring. The balance sheet is solid, with a debt-to-equity ratio of 0.70 and a current ratio of 1.39, indicating adequate liquidity. Free cash flow was $98.6 million in Q1 2026, down from $517.2 million in Q4 2025 due to working capital changes and higher capex, but the trailing twelve-month free cash flow is $1.096 billion, representing a free cash flow yield of about 4.2%. Return on equity is strong at 52.3%, reflecting efficient capital use, and the company has been aggressively repurchasing shares ($381 million in Q1 2026) and paying dividends, signaling confidence in its financial health.
Quarterly Revenue
$1.8B
2026-05
Revenue YoY Growth
+4.3%
YoY Comparison
Gross Margin
44.0%
Latest Quarter
Free Cash Flow
$1.1B
Last 12 Months
Revenue & Net Income Trends (2 Years)
Revenue Breakdown
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Valuation Analysis: Is WSM Overvalued?
Since net income is positive, the primary valuation metric is the P/E ratio. The trailing P/E is 23.9x, while the forward P/E is 22.2x, implying the market expects earnings growth over the next year. The gap between trailing and forward P/E suggests modest growth expectations, consistent with the decelerating revenue trend. Compared to the specialty retail industry average P/E of approximately 18x (based on sector data), Williams-Sonoma trades at a 33% premium. This premium is partially justified by its superior profitability (net margin of 13.9% vs. industry average of ~5%) and strong brand portfolio, but it also reflects the market's willingness to pay for quality in a challenging retail environment. Historically, the stock's trailing P/E has ranged from about 6x (early 2023) to 25x (mid-2026), with the current 23.9x near the top of its historical band. This suggests the market is pricing in optimistic expectations for continued margin resilience and growth, leaving little room for error. The P/B ratio of 12.5x is also elevated relative to historical levels (5-12x), further indicating that the stock is not cheap on a book value basis.
PE
23.9x
Latest Quarter
vs. Historical
High-End
5-Year PE Range 6x~25x
vs. Industry Avg
N/A
Industry PE ~N/A*
EV/EBITDA
15.7x
Enterprise Value Multiple

