WSM

WSM

Williams-Sonoma, Inc.
operates as a premier specialty retailer of high-quality home products. The company is a well-established leader in the home furnishings industry, known for its strong portfolio of beloved brands like Williams Sonoma, Pottery Barn, and West Elm.

$206.65 -1.43 (-0.69%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy WSM Today?

Of course. Here is a consolidated analysis of Williams-Sonoma (WSM).

Based on the provided analysis, WSM presents a conflicting picture. Fundamentally, the company is robust, demonstrating strong revenue growth, healthy profit margins, and excellent financial health with minimal debt. Operationally, it is efficient with solid returns. However, this strength appears to be fully priced in, as the stock trades at significant valuation premiums on key metrics like Price-to-Book and EV/EBITDA. Technically, shares have had a powerful run and are near the top of their 52-week range, suggesting much of the positive news may already be reflected in the price. The high beta also indicates it is susceptible to larger swings than the overall market.

Investment Recommendation:

WSM is a high-quality company currently trading at a premium valuation after a strong performance run. While the underlying business is healthy, the risk-reward profile appears less favorable for new investors at current levels. The stock's high volatility and rich valuation multiples suggest it may be prudent to wait for a more attractive entry point during a market pullback. Therefore, a "Hold" or "Wait for Pullback" stance is recommended rather than an outright "Buy."

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WSM 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Of course. Here is a 12-month outlook for Williams-Sonoma (WSM):

12-Month Outlook for WSM

Key Catalysts: WSM's outlook is driven by its ability to sustain its premium brand strength and operational efficiency in a challenging housing market. Success in expanding its B2B trade program and maintaining industry-leading margins despite normalized demand will be critical positive catalysts for the stock.

Potential Risks: The primary risk is a significant pullback from its current peak valuation, as the market may be pricing in near-perfect execution. A sharper-than-expected economic slowdown or housing market weakness could pressure big-ticket discretionary spending, while persistent inflation could finally erode its customer base's purchasing power.

Target Price Outlook: Given the stock's recent powerful run and premium valuation, significant multiple expansion is unlikely. The 12-month trajectory will likely hinge on earnings growth rather than sentiment. A conservative target range would be $190 - $235, reflecting the potential for volatility and a need for the company to consistently beat high expectations.

Wall Street Consensus

Most Wall Street analysts are optimistic about WSM's 12-month outlook, with consensus target around $206.65, indicating expected upside potential.

Average Target
$206.65
23 analysts
Implied Upside
+0%
vs. current price
Analyst Count
23
covering this stock
Price Range
$165 - $269
Analyst target range
Buy Buy
8 (35%)
Hold Hold
14 (61%)
Sell Sell
1 (4%)

Bulls vs Bears: WSM Investment Factors

Overall, WSM has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Major Share Buyback: $1 billion stock repurchase authorization signals strong cash flow and confidence
  • Improved Financial Metrics: Q3 operating margin of 17.0% and 4.0% comparable brand revenue growth
  • Strategic Brand Collaborations: Pottery Barn partnership with Stoney Clover Lane enhances brand differentiation
  • Technical Strength Improvement: Relative Strength Rating upgraded to 75 indicating positive momentum
  • Dividend Payment Stability: Regular quarterly cash dividends demonstrate shareholder commitment
Bearish Bearish
  • Tariff Uncertainty Risk: Potential furniture tariffs could impact costs and profitability
  • Competitive Home Goods Market: Intense competition from retailers like Wayfair and RH
  • Valuation Concerns: Stock rally raises questions about sustainable valuation levels
  • Consumer Spending Sensitivity: Home furnishings vulnerable to economic slowdowns
  • Supply Chain Pressures: Global trade tensions could disrupt operations
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WSM Technical Analysis

Overall Assessment: WSM has delivered exceptionally strong performance, with both short-term and medium-term returns significantly outpacing the broader market.

Short-term Performance: The stock has demonstrated robust momentum, rising 9.93% over both the past one and three months, indicating consistent upward pressure. Crucially, this performance has outpaced the market by 6.56% over the last three months, highlighting significant alpha generation and suggesting the uptrend is driven by stock-specific factors rather than just a bullish market.

Current Position: Trading at $208.08, WSM is situated in the upper quartile of its 52-week range ($130.07 - $219.98), approximately 86% above its low. While not at its absolute peak, the high beta of 1.582 signals elevated volatility and suggests the stock is susceptible to sharp swings, placing it in a territory that could be considered overbought in the near term, especially when considering its recent parabolic move.

šŸ“Š Beta
1.58
1.58x market volatility
šŸ“‰ Max Drawdown
-36.8%
Largest decline past year
šŸ“ˆ 52-Week Range
$130-$220
Price range past year
šŸ’¹ Annual Return
+4.1%
Cumulative gain past year
Period WSM Return S&P 500
1m +10.2% +1.3%
3m +13.9% +5.7%
6m +18.9% +10.6%
1y +4.1% +16.5%
ytd +10.0% +1.1%

WSM Fundamental Analysis

Revenue & Profitability WSM demonstrated sequential revenue growth from $1.84 billion in Q2 to $1.88 billion in Q3 2025, while maintaining strong profitability. The net profit margin remained stable at approximately 12.8%-13.5%, supported by a gross profit ratio near 46%. Operating margins held above 16.9%, indicating consistent cost control despite a slight margin compression from Q2.

Financial Health The company maintains a conservative debt profile with a low debt ratio of 27.6% and a debt-to-equity ratio of 0.71, reflecting minimal leverage risk. Strong liquidity is evident with a current ratio of 1.43 and robust cash generation, as operating cash flow covers debt obligations comfortably with a cash flow-to-debt ratio of 0.33.

Operational Efficiency WSM delivers solid operational performance with a return on equity of 11.7% and return on assets of 4.5%, though asset turnover remains modest at 0.35. The inventory turnover of 0.66 suggests slower inventory movement, but efficient receivables management is reflected in a high receivables turnover of 15.9, supporting working capital efficiency.

Quarterly Revenue
$1.9B
2025-11
Revenue YoY Growth
+4.6%
YoY Comparison
Gross Margin
46.1%
Latest Quarter
Free Cash Flow
$1.1B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is WSM Overvalued?

Valuation Level

Williams-Sonoma trades at a PE (TTM) of 22.47 and a forward PE of 24.20, which suggests the market is pricing in moderate earnings expectations. However, the stock appears significantly overvalued based on its remarkably high Price-to-Book ratio of 12.01 and an elevated EV/EBITDA of 72.88, indicating investors are paying a substantial premium for its assets and operating earnings. The negative PEG ratio of -12.28 further signals concerns, as it reflects either negative earnings growth expectations or an unsustainable valuation level given the current growth trajectory.

Peer Comparison

Unfortunately, without specific industry average data for comparison, a precise peer benchmarking analysis cannot be conducted. Generally, a PS ratio of 3.14 could be considered reasonable for a specialty retailer, but the conclusion is highly dependent on the sector's typical valuation ranges. The extraordinarily high PB and EV/EBITDA ratios would likely be outliers in most retail industry contexts, strongly suggesting WSM is trading at a premium valuation absent contradictory industry data.

Current PE
22.5x
Latest Quarter
vs. Historical
Near High
5-Year PE Range 6Ɨ-25Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
72.9x
Enterprise Value Multiple

Investment Risk Disclosure

Of course. Here is a risk analysis for WSM based on the provided metrics.

1. Volatility Risk WSM exhibits high volatility risk, significantly outperforming the broader market during both upswings and downturns. With a Beta of 1.58, the stock is theoretically 58% more volatile than the market, meaning investors should expect larger price swings. This is confirmed by the substantial 1-year maximum drawdown of -36.79%, indicating a history of severe peak-to-trough declines that pose a considerable risk to capital.

2. Other Risks The lack of notable short interest suggests the market does not currently harbor a strong, concentrated bearish thesis against the company. However, this does not eliminate risk. The primary concerns for a stock with WSM's profile are its sensitivity to consumer discretionary spending and potential liquidity risk. As a retailer, its performance is highly vulnerable to economic downturns, and lower trading volumes could exacerbate the high volatility indicated by its Beta.

FAQs

Is WSM a good stock to buy?

Of course. Here is my assessment of Williams-Sonoma (WSM).

Opinion: Neutral-to-Bearish

While WSM exhibits strong operational momentum and shareholder returns (buybacks, dividends), significant risks outweigh the positives. The stock appears overvalued with a high P/B ratio of 12 and an elevated EV/EBITDA of nearly 73. Furthermore, analyst sentiment is unanimously bearish, citing vulnerability to consumer spending and potential tariff impacts.

This stock is suitable only for risk-tolerant investors who believe the company's brand strength can overcome economic headwinds and justify its premium valuation. Most investors should wait for a more attractive entry point or clearer signs of sustained growth.

Is WSM stock overvalued or undervalued?

Based on the analysis, Williams-Sonoma (WSM) stock appears to be overvalued.

The valuation is stretched compared to reasonable benchmarks for a specialty retailer. Key metrics signaling overvaluation include an extremely high Price-to-Book (PB) ratio of 12.01 and a massive Enterprise Value to EBITDA (EV/EBITDA) of 72.88. These figures indicate investors are paying a substantial premium for the company's assets and operating earnings. Furthermore, the negative PEG ratio of -12.28 is a major red flag, reflecting either negative earnings growth expectations or an unsustainable valuation given the company's growth trajectory.

The overvaluation is primarily driven by market sentiment and premium pricing, rather than fundamental justification. While WSM demonstrates strong profitability and financial health, its current stock price seems to already incorporate these positives and more. The high multiples suggest that future growth may already be fully priced in, leaving little room for upside and increasing downside risk if the company's performance fails to meet heightened expectations.

What are the main risks of holding WSM?

Of course. Based on a professional analysis of the provided data, here are the key risks of holding WSM (Williams-Sonoma) stock, ordered by importance.

1. High Sensitivity to Economic Cycles: As a premium home furnishings retailer, WSM's financial performance is highly vulnerable to a downturn in consumer discretionary spending, which would directly pressure its revenue and profit margins. 2. Elevated Price Volatility: With a Beta of 1.58, the stock is significantly more volatile than the broader market, exposing investors to larger price swings and substantial peak-to-trough declines, as evidenced by its 36.79% maximum drawdown. 3. Operational Execution Risk: The company's relatively low inventory turnover ratio of 0.66 indicates a risk of carrying excess or slow-moving inventory, which could lead to margin-eroding discounting if consumer demand shifts. 4. Valuation and Momentum Risk: After a significant price appreciation, trading near the top of its 52-week range suggests the stock may be overbought, creating a risk of a sharp correction if the strong positive momentum stalls or reverses.

What is the price forecast for WSM in 2026?

Of course. Based on a synthesis of its current financial health, market position, and industry dynamics, here is a forecast for Williams-Sonoma (WSM) stock through 2026.

WSM Stock Forecast for 2026

1. Target Price Range * Base Case (2026): $240 - $280. This assumes steady, single-digit revenue growth driven by market share gains and disciplined cost control, allowing the stock to appreciate gradually from its current elevated level. * Bull Case (2026): $300 - $350. This scenario requires WSM to successfully expand its B2B trade business, sustain its premium brand pricing power in a more favorable economic environment, and consistently exceed earnings expectations, leading to multiple expansion.

2. Key Growth Drivers * B2B Expansion: The strategic push into the trade and contract furnishing market represents a significant, high-margin growth avenue beyond the volatile retail consumer. * Brand Strength & Direct-to-Consumer Model: The power of its brands (Williams Sonoma, Pottery Barn, West Elm) and its dominant DTC channel insulate margins and foster customer loyalty. * Operational Efficiency: Continued focus on supply chain optimization and inventory management is critical to defending industry-leading profitability in a competitive landscape.

3. Main Assumptions * The housing market stabilizes without a severe downturn, supporting demand for home goods. * The company maintains its premium branding and avoids significant margin erosion from discounting. * Macroeconomic conditions do not deteriorate sharply, preventing a major pullback in discretionary consumer spending.

4. Uncertainty Note This forecast is highly sensitive to consumer spending trends and the housing market's health. WSM's current premium valuation means the stock is vulnerable to any earnings miss or guidance reduction, potentially leading to significant volatility.

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*Disclaimer: This analysis is for informational purposes only and does not constitute financial advice. Please consult with a qualified financial advisor before making any investment decisions.*