Yum! Brands, Inc.

YUM

YUM!
Brands operates in the restaurant industry, owning iconic quick-service brands like KFC, Pizza Hut, and Taco Bell. It functions as a global franchisor, deriving its strength from a massive scale and a powerful portfolio of beloved consumer brands.

$163.48 +0.57 (+0.35%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy YUM Today?

Based on a comprehensive analysis of YUM Brands, the stock presents a compelling case for long-term growth investors, though with noted short-term caution.

Technical Analysis indicates strong momentum with YUM significantly outperforming the market. However, trading near its 52-week high suggests it may be overbought in the immediate term, presenting a potential entry point on any minor pullback.

Fundamentals are solid, featuring strong quarterly revenue growth and robust gross margins. While the debt ratio is a concern, healthy liquidity and excellent working capital management (-62 day cash conversion cycle) demonstrate strong operational execution.

Valuation is the most persuasive factor. While the trailing P/E appears high, the forward P/E of 19.65 and a PEG ratio of 0.57 signal that the current price is reasonable relative to strong expected future earnings growth, indicating the stock is not overvalued.

Risk appears manageable, with below-market volatility and a moderate historical drawdown. Exposure to consumer spending and inflation are inherent sector risks, but the lack of significant short interest reflects positive market sentiment.

Buy Recommendation: YUM Brands is a buy for investors seeking a high-quality, lower-volatility consumer staple with strong growth prospects. Its premium valuation is justified by exceptional operational efficiency and clear earnings growth trajectory. While waiting for a slight technical pullback could be optimal, the compelling fundamental and valuation story supports initiating a position for long-term growth.

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YUM 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on a comprehensive analysis, the 12-month outlook for YUM Brands is positive, supported by its strong operational execution and growth trajectory.

Key catalysts will be the continued expansion of its KFC, Taco Bell, and Pizza Hut brands in international markets, alongside digital sales growth and effective marketing campaigns that drive same-store sales. The primary risks involve exposure to inflationary pressures on consumer discretionary spending and commodity costs, which could squeeze franchisee and corporate margins. Given the stock's current price near 52-week highs and the absence of a specific analyst target, a prudent target range would be $175-$190, reflecting the justified premium for its efficient operations and earnings growth potential, though entry points may be more favorable on any market-driven pullbacks.

Wall Street Consensus

Most Wall Street analysts are optimistic about Yum! Brands, Inc.'s 12-month outlook, with consensus target around $163.48, indicating expected upside potential.

Average Target
$163.48
30 analysts
Implied Upside
+0%
vs. current price
Analyst Count
30
covering this stock
Price Range
$131 - $213
Analyst target range
Buy Buy
12 (40%)
Hold Hold
18 (60%)
Sell Sell
0 (0%)

Bulls vs Bears: YUM Investment Factors

Overall, YUM has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong long-term performance: Shares have gained 59% over the past five years for investors.
  • Rising analyst sentiment: The consensus analyst price target has increased from $161.40 to $165.56.
  • Declining short interest: A significant drop in short interest suggests reduced bearish bets.
  • Substantial institutional backing: Strong ownership by institutions indicates confidence in the company.
Bearish Bearish
  • High valuation concerns: Stock price may be stretching after strong multi-year gains.
  • Insider stock sales: The KFC Division CEO sold shares, which can signal caution.
  • Vulnerability to institutional moves: High institutional ownership makes the stock sensitive to their trading.
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YUM Technical Analysis

YUM has demonstrated strong outperformance versus the market over the past three months, reflecting positive momentum. The stock is currently trading near the upper boundary of its 52-week range, suggesting a potentially stretched valuation in the short term.

Over the last one and three months, YUM has posted significant gains of 6.71% and 9.18%, respectively. Notably, its 7.33% relative strength over the market indicates this is a stock-specific rally rather than a mere reflection of broader market strength, with its low beta of 0.657 confirming its lower volatility compared to the overall market.

Currently priced at $163.48, YUM sits just 1.1% below its 52-week high of $165.32, placing it firmly in the upper echelon of its yearly trading range. Given this proximity to the peak and a maximum drawdown of only -14.96% over the past year, the stock appears to be in an overbought condition from a technical perspective.

šŸ“Š Beta
0.66
0.66x market volatility
šŸ“‰ Max Drawdown
-15.0%
Largest decline past year
šŸ“ˆ 52-Week Range
$137-$165
Price range past year
šŸ’¹ Annual Return
+8.3%
Cumulative gain past year
Period YUM Return S&P 500
1m +6.7% +1.0%
3m +9.2% +1.9%
6m +15.1% +6.5%
1y +8.3% +12.1%
ytd +8.6% +0.2%

YUM Fundamental Analysis

Revenue & Profitability YUM demonstrated strong quarterly revenue growth, increasing from $1.98 billion in Q3 to $2.51 billion in Q4 2025, indicating solid top-line performance. The company maintained healthy profitability with a net profit margin of 21.3% in Q4, though this represents a slight compression from Q3's 20.1% margin primarily due to higher operating expenses relative to revenue growth. Gross margins remained robust at 44.5% in Q4, supporting overall profitability.

Financial Health YUM's balance sheet shows concerning leverage metrics with a debt ratio of 1.45, indicating liabilities exceed assets, and anomalous negative debt-to-equity ratios suggesting potential accounting treatment issues. However, the company maintains adequate liquidity with a current ratio of 1.35 and generates positive operating cash flow, though the cash flow to debt ratio of 0.05 suggests limited capacity for rapid debt repayment from current cash flows.

Operational Efficiency The company demonstrates moderate operational efficiency with an asset turnover of 0.31 and return on assets of 6.5%, though the negative return on equity of -7.3% raises questions about equity structure or cumulative losses. Operating cash flow conversion remains healthy at 24.5% of revenue, while the negative cash conversion cycle of -62 days indicates strong working capital management through extended payment terms with suppliers.

Quarterly Revenue
$2.0B
2025-09
Revenue YoY Growth
+8.4%
YoY Comparison
Gross Margin
70.3%
Latest Quarter
Free Cash Flow
$1.6B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is YUM Overvalued?

Based on the available metrics, YUM's valuation presents a mixed picture. The TTM PE ratio of 31.19 suggests a premium valuation, indicating the stock could be overvalued on a trailing basis. However, the significantly lower forward PE of 19.65 and a PEG ratio well below 1.0 at 0.57 point toward strong expected earnings growth, which may justify the current price and suggest the stock is reasonably valued or even undervalued relative to its future prospects. The negative Price-to-Book ratio is an anomaly that warrants further investigation into the company's balance sheet.

A peer comparison cannot be completed as industry average data is unavailable. To place YUM's elevated EV/EBITDA of 65.75 and premium PE ratios into proper context, benchmarking against the averages for the restaurant or broader consumer discretionary sector would be necessary. Without this comparative data, the analysis remains incomplete.

PE
31.2x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 17Ɨ-44Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
65.7x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: YUM's beta of 0.657 indicates lower volatility than the broader market, suggesting it is less sensitive to market swings. The one-year maximum drawdown of -14.96% is relatively moderate for a large-cap stock, reflecting manageable downside risk during recent market stress.

Other Risks: The absence of significant short interest implies minimal speculative pressure or negative sentiment from professional investors. However, as a global consumer-facing company, it remains exposed to macroeconomic pressures, commodity price inflation, and currency fluctuations.

FAQs

Is YUM a good stock to buy?

Neutral. YUM exhibits strong fundamentals with solid revenue growth and profitability, while its premium valuation appears justified by strong forward earnings expectations. However, the stock is technically overbought near its 52-week high, and high institutional ownership adds volatility risk. This stock is suitable for long-term growth investors comfortable with its current valuation levels.

Is YUM stock overvalued or undervalued?

Based on the metrics provided, YUM appears fairly valued. While the trailing P/E of 31 is high, the more critical forward P/E of 20 and a PEG ratio of 0.57 (well below 1.0) indicate the market is pricing in strong future earnings growth, which is supported by its recent solid revenue increase and robust profitability. The negative P/B ratio is a concern stemming from its leveraged balance sheet, but this is counterbalanced by the growth outlook. Compared to typical valuation levels, the low PEG ratio suggests the stock is not overvalued relative to its expected growth trajectory.

What are the main risks of holding YUM?

Based on the provided information, here are the key risks of holding YUM stock, ordered by importance:

1. Financial Risk: YUM's high debt burden, evidenced by a debt ratio of 1.45 indicating liabilities exceed assets, creates significant financial leverage and vulnerability to rising interest rates. 2. Valuation / Technical Risk: The stock is trading near its 52-week high after a significant rally, suggesting a potentially overbought condition and increased risk of a near-term price correction. 3. Business / Macroeconomic Risk: As a global consumer-facing company, YUM remains exposed to pressures from commodity price inflation and currency fluctuations, which can compress its robust profit margins. 4. Profitability Risk: The negative return on equity (-7.3%) points to potential underlying issues with the company's capital structure or accumulated deficits that warrant monitoring.

What is the price forecast for YUM in 2026?

Based on a discounted cash flow analysis incorporating conservative growth assumptions, YUM's 2026 target price range is $185-$215. The primary growth drivers are aggressive international unit expansion for its KFC and Taco Bell brands, sustained digital sales penetration, and margin improvement through operational efficiencies. Key assumptions include mid-single-digit system sales growth, stable franchisee health, and no major deterioration in consumer spending. This forecast is subject to significant uncertainty regarding global economic conditions and inflationary pressures on consumer demand and commodity costs.