ZBRA

ZBRA

Zebra Technologies specializes in manufacturing automatic identification and data capture solutions, operating in the industrial machinery sector.
It is a global leader known for its barcode scanners, mobile computers, and RFID systems that empower enterprise asset intelligence and operational visibility.

$262.51 +1.07 (+0.41%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy ZBRA Today?

Of course. Here is a comprehensive analysis of Zebra Technologies (ZBRA) based on the provided data.

**Overall Analysis**

Zebra Technologies presents a challenging investment case. The stock is deeply oversold after a severe price decline, which could attract bargain hunters. However, this downturn is supported by weak fundamentals, including pressured profitability, operational inefficiencies, and a premium valuation that is difficult to justify given the negative growth expectations. The high volatility (beta) signifies a stock strongly tied to market sentiment, amplifying both potential gains and losses.

**Technical Perspective**

The stock is in a pronounced downtrend, significantly underperforming the market. While its current price near 52-week lows suggests it is oversold and potentially due for a technical rebound, the trend remains firmly negative. Investors should look for a concrete reversal in price momentum and trading volume before considering an entry, as catching a falling knife carries substantial risk.

**Fundamental Perspective**

Financially, Zebra shows cracks beneath the surface. While revenue is growing modestly, net income is declining, indicating margin pressure. Key concerns are its low returns on equity and assets (ROE, ROA) and a slow inventory turnover, suggesting inefficient use of capital and potential challenges in its core operations. The company's ability to service its debt, while not at crisis levels, is constrained by its current earnings.

**Valuation & Risk Assessment**

ZBRA appears overvalued based on its earnings and cash flow multiples (P/E, EV/EBITDA), especially considering the negative earnings growth projection (PEG ratio). The primary risk is its high volatility, evidenced by a beta of 1.68 and a maximum drawdown of nearly -50%. This means the stock is likely to experience larger swings than the overall market, making it a risky holding in uncertain economic times.

**Recommendation**

Based on the comprehensive analysis, a "Hold" or "Avoid" recommendation is most appropriate. The significant price decline has created a potential value opportunity, but it is overshadowed by fundamental weaknesses and a lofty valuation that lacks clear justification. Until there is evidence of improved operational efficiency, sustained earnings growth, and a stabilization in the stock's technical chart, the risks currently outweigh the potential rewards. Investors should monitor for a turnaround in fundamentals before considering a position.

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ZBRA 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on a comprehensive analysis, here is a 12-month outlook for Zebra Technologies (ZBRA):

1. Key Catalysts: The primary near-term catalyst is the potential for a significant technical rebound from deeply oversold conditions. However, sustainable upside will depend on tangible improvements in operational efficiency and a recovery in enterprise spending, which would help reverse the concerning trend of declining net income despite modest revenue growth.

2. Potential Risks: The major risks include continued margin pressure affecting profitability, high volatility (beta of 1.68) that could magnify losses in a weak market, and the stock's premium valuation appearing unjustified against negative earnings growth projections. Execution missteps or a delayed recovery in its core markets pose additional threats.

3. Target Price Range: With no specific analyst target provided, the outlook is neutral to cautious. A technical bounce could see the stock retest the $300-$320 range, but a re-rating to a higher sustainable level is unlikely without a fundamental turnaround. Downside risk remains toward the recent lows near $220 if operational challenges persist.

Wall Street Consensus

Most Wall Street analysts are optimistic about ZBRA's 12-month outlook, with consensus target around $262.51, indicating expected upside potential.

Average Target
$262.51
18 analysts
Implied Upside
+0%
vs. current price
Analyst Count
18
covering this stock
Price Range
$210 - $341
Analyst target range
Buy Buy
13 (72%)
Hold Hold
5 (28%)
Sell Sell
0 (0%)

Bulls vs Bears: ZBRA Investment Factors

Overall, ZBRA has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Q3 Earnings Beat: Company exceeded Wall Street's profit and revenue expectations for the quarter.
  • Above-Estimate Guidance: Management provided forward-looking guidance that surpassed analyst forecasts.
  • Robust Fundamentals: Underlying business health remains strong despite the stock price decline.
  • Deep Value Potential: Significant stock drop creates a potential buying opportunity for a quality company.
Bearish Bearish
  • Shrinking Profit Margins: Investors are concerned about declining profitability despite revenue growth.
  • Post-Earnings Stock Plunge: Stock fell sharply (~14%) after reporting strong results, indicating negative sentiment.
  • Market Skepticism on Outlook: The market reaction suggests doubts about the sustainability of future growth.
  • High Volatility and Uncertainty: Significant price drop creates uncertainty and raises questions about near-term performance.
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ZBRA Technical Analysis

ZBRA has demonstrated significant underperformance over the past year, characterized by substantial price declines and high volatility. The stock has experienced a severe downturn, culminating in a substantial maximum drawdown over the past 12 months.

In the short term, ZBRA has continued its negative trajectory with a 4.42% decline over one month and a more pronounced 12.5% drop over three months. This performance significantly lags the broader market, as evidenced by its -15.87% relative strength, indicating it has fallen more than twice as fast as the market benchmark given its high beta of 1.68.

Currently trading at $261.44, ZBRA is positioned much closer to its 52-week low of $205.73 than its high of $427.76, suggesting the stock is in deeply oversold territory. The significant distance from its peak, coupled with the extreme maximum drawdown, points to substantial weakness despite the potential for a technical rebound from these depressed levels.

šŸ“Š Beta
1.68
1.68x market volatility
šŸ“‰ Max Drawdown
-49.3%
Largest decline past year
šŸ“ˆ 52-Week Range
$206-$428
Price range past year
šŸ’¹ Annual Return
-34.4%
Cumulative gain past year
Period ZBRA Return S&P 500
1m -2.2% +1.3%
3m -4.8% +5.7%
6m -18.4% +10.6%
1y -34.4% +16.5%
ytd +5.7% +1.1%

ZBRA Fundamental Analysis

Revenue & Profitability: ZBRA shows modest sequential revenue growth from $1.29 billion to $1.32 billion in Q3 2025, while profitability metrics reveal pressure with net income declining to $101 million from $112 million in the prior quarter. The net profit margin compressed to 7.65%, impacted by a significant increase in interest expense and a higher effective tax rate, underscoring challenges in bottom-line performance despite stable top-line expansion.

Financial Health: The company maintains a moderate debt profile with a debt-to-equity ratio of 0.62 and a debt ratio of 0.29, indicating manageable leverage. However, the interest coverage ratio of 1.54 reflects limited earnings capacity to service debt, and operating cash flow to debt ratio of 0.10 suggests constrained cash generation relative to obligations, signaling potential liquidity strain despite adequate current and quick ratios.

Operational Efficiency: ZBRA exhibits weak asset utilization with an asset turnover of 0.16 and low returns, including ROE of 2.70% and ROA of 1.25%, indicating inefficiency in generating profits from its asset base. The operating cycle of 132 days, coupled with inventory turnover of 1.03, points to sluggish working capital management, though fixed asset turnover of 2.68 shows relatively better deployment of long-term assets.

Quarterly Revenue
$1.3B
2025-09
Revenue YoY Growth
+5.2%
YoY Comparison
Gross Margin
48.0%
Latest Quarter
Free Cash Flow
$0.7B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is ZBRA Overvalued?

Valuation Level

Zebra Technologies (ZBRA) appears modestly overvalued based on its current multiples. The trailing PE ratio of 25.87 is high for a mature company, and the forward PE of 38.11 suggests expectations for significantly lower future earnings, which is a concern. While the PS ratio of 2.52 is not excessive, the negative PEG ratio of -0.12 indicates negative earnings growth expectations, making traditional growth-adjusted metrics alarming. The very high EV/EBITDA of 52.1 further signals that the company's core operating profitability is valued at a substantial premium, pointing to overvaluation.

Peer Comparison

A direct comparison against specific industry averages is not possible with the data provided. However, the high PE and EV/EBITDA ratios generally suggest ZBRA is trading at a premium valuation. Investors should seek out industry benchmark data for technology hardware or industrial automation sectors to determine if this premium is justified by superior growth prospects or fundamentals compared to peers. Without this context, the stock's valuation appears stretched relative to broad market norms.

Current PE
25.9x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range -202Ɨ-206Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
52.1x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: The stock's beta of 1.683 indicates it is substantially more volatile than the broader market, making it highly sensitive to market swings. This elevated volatility is confirmed by the significant one-year maximum drawdown of -49.29%, representing a substantial loss from peak to trough and highlighting considerable downside risk during adverse market conditions.

Other Risks: While the absence of significant short interest suggests a lack of strong negative sentiment from sophisticated investors, this does not eliminate other potential risks. The stock remains exposed to company-specific operational challenges, sector-specific headwinds, and broader macroeconomic factors that could impact its performance.

FAQs

Is ZBRA a good stock to buy?

Opinion: Neutral to Bearish

Core Reasons: 1. Stretched Valuation: Key multiples like the forward P/E of 38.11 and EV/EBITDA of 52.1 suggest the stock is expensive, especially when paired with slowing profit growth and declining margins. 2. Operational Weakness: Metrics like a low ROE (2.70%) and ROA (1.25%), combined with a high beta (1.68) and significant maximum drawdown (-49.29%), point to inefficiency and high volatility/risk. 3. Mixed Signals: While the company beat Q3 earnings and has positive analyst sentiment, the stock's sharp post-earnings drop reflects deep-seated market concerns about its ability to sustain profitability.

Suitable Investor Types: Only suitable for highly risk-tolerant, speculative investors who believe the current deep undervaluation outweighs the significant fundamental and technical weaknesses. Not recommended for conservative or income-focused investors.

Is ZBRA stock overvalued or undervalued?

Based on the provided data, ZBRA stock appears to be overvalued.

Key valuation metrics like its extremely high forward P/E of 38.1 and a negative PEG ratio of -0.12 indicate the market is pricing in negative earnings growth expectations, which is unsustainable for a stock trading at such a premium. Furthermore, the stock trades at a lofty P/B ratio of 3.53, which seems unjustified given its weak profitability, as evidenced by a low ROE of 2.70%. The primary reason for this overvaluation is a significant disconnect between its high valuation multiples and its declining profitability and operational inefficiencies.

What are the main risks of holding ZBRA?

Based on the provided information, here are the key risks of holding ZBRA stock, ordered by importance:

1. High Volatility and Substantial Downside Risk: The stock's exceptionally high beta (1.68) and severe maximum drawdown (-49.29%) indicate it is prone to larger losses than the market during downturns, presenting significant price risk. 2. Weak Profitability and Operational Inefficiency: Declining net income, a compressed net profit margin (7.65%), and very low returns on equity (2.70%) and assets (1.25%) signal challenges in converting revenue into profit and efficiently using its capital. 3. Potential Financial Strain from Debt Servicing: A low interest coverage ratio (1.54) and a weak operating cash flow to debt ratio (0.10) highlight a limited ability to comfortably service existing debt obligations from current earnings and cash flow.

What is the price forecast for ZBRA in 2026?

Of course. Based on the provided financial data, market context, and industry position, here is a professional forecast for Zebra Technologies (ZBRA) stock performance through 2026.

Zebra Technologies (ZBRA) Forecast to 2026

1. Target Price Range: * Base Case (2026): $280 - $320. This scenario assumes a gradual recovery in enterprise spending and successful execution on improving operational efficiency, leading to stable, modest growth. * Bull Case (2026): $350 - $400. This more optimistic target hinges on a stronger-than-anticipated economic rebound, accelerating adoption of automation and supply chain digitization, and ZBRA successfully expanding its margins through cost management.

2. Key Growth Drivers: * Enterprise Spending Recovery: The primary catalyst will be a rebound in capital expenditure from its key customers in retail, e-commerce, logistics, and manufacturing. * Automation & Digitization Megatrend: The long-term trend towards supply chain automation, inventory intelligence, and real-time data capture remains a powerful, structural tailwind for ZBRA's product portfolio. * Operational Turnaround: Success in reversing the trend of declining net income through improved inventory management, cost controls, and stabilizing margins is critical for a re-rating.

3. Main Assumptions: * The global economy avoids a deep recession, allowing for a recovery in corporate IT and hardware budgets by late 2025/2026. * Management successfully addresses operational inefficiencies, leading to improved profitability metrics (ROE, ROA). * The company maintains its competitive position without significant market share loss.

4. Uncertainty & Risks: This forecast is highly sensitive to macroeconomic conditions. Key downside risks include prolonged weakness in enterprise spending, failure to improve profitability, execution missteps, and the stock's high volatility (beta of 1.68) which could magnify losses in a bear market. The current lack of analyst consensus highlights this uncertainty.