ZETA

ZETA

Zeta Global provides a cloud-based enterprise marketing platform within the software services industry.
It is an emerging player focused on data-driven customer acquisition and retention solutions for large brands.

$22.29 -1.22 (-5.19%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy ZETA Today?

Of course. Here is a professional analysis of ZETA.

**Technical Analysis**

ZETA exhibits strong bullish momentum, having surged over 20% in the past month and trading near its 52-week high. However, this comes with significant volatility, as shown by its high beta and a maximum drawdown of over 55% in the past year. Investors should be prepared for potential sharp pullbacks despite the positive trend.

**Fundamental Analysis**

The company shows promising top-line growth with solid revenue expansion and improving gross margins. The main concern is profitability; ZETA is still reporting net losses, though there are signs of operational improvement. Financially, the company is healthy with strong liquidity and manageable debt, providing a buffer to execute its growth strategy.

**Valuation & Risk Assessment**

Valuation metrics suggest the stock is priced for perfection, with high price-to-sales and EV/EBITDA ratios reflecting significant future growth expectations. The primary risk is execution; if ZETA fails to translate its revenue growth into sustained profitability, the current premium valuation could contract sharply. Its high volatility also makes it suitable only for risk-tolerant investors.

**Investment Recommendation**

Based on the analysis, a cautious approach is advised. ZETA is a high-risk, high-potential story. While its strong revenue growth and solid financial health are positive, the stock is expensive and not yet profitable. It may be suitable for aggressive investors who believe in the company's long-term story and can tolerate significant volatility. More conservative investors should wait for clearer signs of sustained profitability before considering a position.

*This analysis is for informational purposes only and does not constitute investment advice.*

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ZETA 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Of course. Here is a 12-month outlook for ZETA:

Catalysts: The primary driver will be the company's ability to execute on its promising revenue growth and demonstrate a clear, credible path toward achieving sustained profitability, which could unlock significant investor confidence.

Risks: The key risk is the stock's premium valuation contracting sharply if it fails to meet high growth expectations or profitability timelines. High volatility and sensitivity to market sentiment pose additional risks for potential sharp pullbacks.

Outlook: Given the lack of a specific analyst target, the outlook is highly binary. Successful execution could see the stock re-rate higher, while any stumbles could lead to a significant de-rating. Given its current premium valuation and lack of profitability, ZETA requires careful monitoring and is best suited for risk-tolerant investors comfortable with its volatility.

Wall Street Consensus

Most Wall Street analysts are optimistic about ZETA's 12-month outlook, with consensus target around $22.29, indicating expected upside potential.

Average Target
$22.29
14 analysts
Implied Upside
+0%
vs. current price
Analyst Count
14
covering this stock
Price Range
$18 - $29
Analyst target range
Buy Buy
11 (79%)
Hold Hold
3 (21%)
Sell Sell
0 (0%)

Bulls vs Bears: ZETA Investment Factors

Overall, ZETA has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Revenue Growth: Q3 revenue grew 26% YoY, marking 17th consecutive beat-and-raise quarter.
  • Strategic AI Partnership: Collaboration with OpenAI boosted stock, signaling AI-driven growth potential.
  • Positive Analyst Coverage: Seeking Alpha rates it a top small-cap pick with 115% upside target.
  • Sustained Momentum: Shares rose 25% in one month, reflecting investor confidence.
Bearish Bearish
  • Market Volatility Concerns: Stock plummeted amid broader AI boom skepticism and market skittishness.
  • Valuation Questions: Simply Wall St notes revenue may not justify recent share price surge.
  • Sector-Wide Pressure: Fell 3.2% in broad tech decline, highlighting sensitivity to market sentiment.
  • Small-Cap Risks: High growth but vulnerable to liquidity crunches and investor sentiment shifts.
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ZETA Technical Analysis

ZETA has demonstrated strong bullish momentum with substantial gains across multiple timeframes. The stock has significantly outperformed the broader market while exhibiting high volatility.

Over the past month, ZETA has surged 20.5%, building on its 15.4% three-month gain and outperforming the market by 12 percentage points. This robust short-term performance reflects strong positive momentum, though the elevated beta of 1.27 indicates the stock is considerably more volatile than the overall market.

Currently trading at $23.51, ZETA sits near the upper end of its 52-week range ($10.69-$26.60), approximately 13% below its yearly high. While not technically overbought, the stock's proximity to its peak and substantial 55% maximum drawdown over the past year warrant caution regarding potential pullbacks given its volatile nature.

šŸ“Š Beta
1.27
1.27x market volatility
šŸ“‰ Max Drawdown
-55.4%
Largest decline past year
šŸ“ˆ 52-Week Range
$11-$27
Price range past year
šŸ’¹ Annual Return
+24.6%
Cumulative gain past year
Period ZETA Return S&P 500
1m +20.1% +1.3%
3m +21.1% +5.7%
6m +46.4% +10.6%
1y +24.6% +16.5%
ytd +11.9% +1.1%

ZETA Fundamental Analysis

Revenue & Profitability ZETA demonstrated quarterly revenue growth from $308 million to $337 million, reflecting solid top-line expansion. However, profitability remains challenged, with a net loss of $3.6 million in Q3 2025 despite achieving a healthy gross margin of approximately 55%. The operating margin improved to 4.5% from negative territory in the prior quarter, indicating some progress in cost management.

Financial Health The company maintains a strong liquidity position with current and quick ratios above 3.0, supported by substantial cash reserves. ZETA's debt levels appear manageable, evidenced by a low debt-to-equity ratio of 0.29 and healthy interest coverage of 84.6 times. The cash flow to debt ratio of 0.29 suggests adequate cash generation relative to obligations.

Operational Efficiency Operational metrics show mixed results, with return on equity negative at -0.5% despite a positive return on capital employed of 1.7%. The asset turnover of 0.29 indicates moderate efficiency in generating revenue from assets, while the 73-day sales outstanding period suggests room for improvement in working capital management. Fixed asset turnover of 15.4 reflects effective utilization of property and equipment.

Quarterly Revenue
$0.3B
2025-09
Revenue YoY Growth
+25.7%
YoY Comparison
Gross Margin
60.5%
Latest Quarter
Free Cash Flow
$0.1B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is ZETA Overvalued?

Valuation Level Analysis

ZETA's negative trailing and forward P/E ratios indicate the company is unprofitable on a net income basis, rendering traditional P/E valuation ineffective. The elevated price-to-book (P/B) ratio of 8.39 suggests the market is valuing the company's equity significantly above its accounting book value, which can indicate high expectations for future growth or intangible assets not captured on the balance sheet. However, the price-to-sales (P/S) ratio of 4.72 and the exceptionally high EV/EBITDA of 323.08 point to a premium valuation relative to its current sales and operating cash flow generation, signaling potential overvaluation unless accompanied by exceptionally high near-term growth prospects. The positive PEG ratio of 4.27 further implies the stock's price is high relative to its expected earnings growth rate.

Peer Comparison Analysis

A direct peer comparison is hampered by the unavailability of specific industry average data, which prevents a standardized benchmark against competitors. Generally, a P/S ratio of 4.72 would be considered high for many mature industries but could be more reasonable for high-growth technology or biotech sectors. Without industry benchmarks for P/B, EV/EBITDA, or PEG ratios, a conclusive assessment of ZETA's relative valuation is challenging; the stock appears to be priced for significant future success, but the lack of profitability and high multiples suggest substantial execution risk compared to profitable peers.

Current PE
-278.6x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range -304Ɨ-61Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
323.1x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: ZETA demonstrates above-average volatility with a beta of 1.268, indicating it tends to move about 27% more than the broader market. This heightened sensitivity is further evidenced by a significant 1-year maximum drawdown of -55.37%, suggesting the stock is prone to substantial price declines during market downturns.

Other Risks: The absence of reported short interest eliminates the immediate risk of a short squeeze but may also indicate a lack of broader market engagement or analyst coverage. This low visibility could contribute to liquidity challenges, potentially resulting in wider bid-ask spreads and greater price impact from larger trades.

FAQs

Is ZETA a good stock to buy?

Bullish for growth-oriented investors comfortable with volatility. ZETA demonstrates strong revenue momentum (17th consecutive beat-and-raise quarter) and promising AI growth drivers via its OpenAI partnership, aligning with positive analyst sentiment. However, its premium valuation metrics and high beta (1.27) warrant caution, making it suitable primarily for aggressive growth investors who can tolerate sharp price swings.

Is ZETA stock overvalued or undervalued?

Based on current metrics, ZETA appears overvalued. Despite solid revenue growth, the negative P/E ratios, high P/B of 8.39, and elevated P/S of 4.72 all signal a premium valuation that isn't yet supported by profitability. The company remains unprofitable with negative net income, and while its financial health is strong, the current valuation multiples reflect high growth expectations that may be optimistic given its lack of earnings. Compared to most industries, these valuation levels are aggressive for a company that has not yet achieved sustainable profitability.

What are the main risks of holding ZETA?

Based on the provided information, here are the key risks of holding ZETA stock, ordered by importance:

1. High Volatility and Substantial Price Decline Risk: The stock's high beta (1.268) and significant maximum drawdown of -55.37% indicate it is prone to much larger price swings and deeper losses than the overall market, especially during downturns. 2. Profitability Risk: Despite revenue growth, the company is currently unprofitable (with a net loss of $3.6 million in its last quarter) and has a negative return on equity, raising concerns about its ability to sustainably generate earnings. 3. Low Visibility and Liquidity Risk: The absence of significant short interest and analyst coverage suggests low market engagement, which could lead to wider bid-ask spreads and difficulty executing trades without affecting the price. 4. Momentum-Driven Valuation Risk: After a significant price surge (20.5% in one month), the stock trades near the top of its 52-week range, increasing its vulnerability to a sharp pullback if the positive momentum stalls.

What is the price forecast for ZETA in 2026?

Of course. Based on the provided financial data and industry context, here is a forecast for ZETA stock through 2026.

ZETA Stock Forecast for 2026

1. Target Price Range: For 2026, a base case target could be in the $30 - $35 range, assuming steady execution and progress toward profitability. A bull case, contingent on faster-than-expected margin expansion and successful new product adoption, could see the stock reach $40 - $45.

2. Key Growth Drivers: * Path to Profitability: The most critical driver is the company's ability to leverage its strong revenue growth (QoQ increase from $308M to $337M) and 55% gross margins to achieve sustained net profitability. * Market Share Expansion: Success in capturing a larger share of the customer data platform (CDP) and enterprise analytics market against established competitors will be essential for top-line growth. * Operational Efficiency: Improving metrics like the 73-day sales outstanding and demonstrating higher returns on equity and capital employed will be key to convincing investors of its long-term business model.

3. Main Assumptions: This forecast assumes that ZETA can maintain its current revenue growth trajectory without significant deceleration, that it can continue to manage costs to turn its gross profit into net income, and that the broader market sentiment towards growth stocks remains stable.

4. Uncertainty: This forecast carries high uncertainty. The stock's premium valuation is entirely dependent on future execution. Any failure to meet growth expectations or delays in achieving profitability could lead to a significant de-rating and price decline, making it a high-risk, high-reward proposition.