CRM

CRM

Salesforce provides cloud-based customer relationship management (CRM) software for businesses.
It is widely recognized as the global leader in the SaaS industry, distinguished by its comprehensive suite of integrated applications that help companies manage sales, service, and marketing operations.

$266.08 +0.82 (+0.31%)

更新时间:December 28, 2025, 16:00 EST

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投资观点:CRM值得买吗?

Based on a comprehensive review, Salesforce (CRM) presents a compelling investment case, supported by strong momentum, solid fundamentals, and reasonable valuation given its growth profile.

Technical Analysis CRM shows strong positive momentum, having significantly outperformed the market recently. Trading in the lower-middle of its 52-week range, the stock does not appear overbought and suggests room for further upward movement as it recovers from previous declines.

Fundamental Analysis The company demonstrates robust revenue stability and impressive profitability, with a net margin exceeding 20%. Its financial health is sound with low debt and strong cash flow generation, supporting its enterprise SaaS model despite the capital-intensive nature of its growth.

Valuation & Risk Assessment While trading at a premium on certain metrics like Price/Sales, its forward P/E and PEG ratio suggest the valuation is justified by expected earnings growth. Primary risks include its above-market volatility and sensitivity to enterprise spending cycles, though these are balanced by strong operational metrics.

Investment Recommendation CRM is a BUY. The combination of building technical momentum, excellent profitability, and a valuation that accommodates its growth trajectory makes it attractive. While mindful of its volatility, the company's market leadership and financial discipline position it well for sustained performance. Investors should consider it for growth-oriented portfolios.

*Note: This is not investment advice, for reference only.*

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CRM未来12个月走势预测

RockFlow 模型预测:2026年三种情景

Based on the provided analysis, the 12-month outlook for Salesforce (CRM) is positive. The primary catalysts are its strong market leadership, robust profitability with margins exceeding 20%, and a valuation that, while at a premium, is supported by its expected earnings growth trajectory. Key risks to monitor include its inherent stock volatility and potential sensitivity to a downturn in enterprise software spending. Given the strong fundamentals and building technical momentum, the stock appears well-positioned to approach the analyst consensus target price of approximately $330.

情景 概率 目标价 关键假设
🟢 乐观情景 40% $350.0 - $380.0 Strong momentum continues as enterprise spending accelerates, driving revenue growth above expectations and expanding profit margins
🟡 基准情景 45% $300.0 - $330.0 Steady execution maintains current growth trajectory, with CRM meeting analyst expectations and achieving moderate multiple expansion
🔴 悲观情景 15% $230.0 - $260.0 Economic uncertainty pressures enterprise spending, leading to growth deceleration and multiple compression

华尔街共识

大多数华尔街分析师对CRM未来12个月的走势持乐观态度,主流目标价集中在$330.06左右,表明普遍预期公司仍有上涨空间。

平均目标价
$330.06
53位分析师预测
隐含上涨空间
+24%
相对当前价格
分析师数量
53
覆盖该股票
价格区间
$223 - $475
分析师目标价范围
Buy 买入
42 (79%)
Hold 持有
7 (13%)
Sell 卖出
4 (8%)

投资CRM的利好利空

综合来看,CRM具备一定的投资价值,但也面临多重挑战。以下是投资该股票前需要权衡的主要因素。

Bullish 利好
  • Strong Analyst Buy Rating: Truist Securities reiterates Buy rating, highlighting CRM as a top wide-moat stock.
  • AI Momentum with Agentforce: Growing momentum in Agentforce AI driving positive outlook for 2026.
  • Bullish Technical Signal: Multi-timeframe bullish chart pattern indicates strong buy signal for 2026.
  • Positive Earnings Guidance: Analyst forecasts and earnings guidance show optimism for future performance.
  • Wide Economic Moat: Strong competitive advantages backed by significant market positioning.
Bearish 利空
  • Market Volatility Concerns: Investors cautious heading into final trading days amid market uncertainty.
  • High Growth Expectations: Elevated analyst targets may pose risk if performance disappoints.
  • Competitive AI Landscape: Increasing competition in AI SaaS could pressure market share.
  • Macroeconomic Sensitivity: Potential economic headwinds may impact enterprise software spending.
  • Execution Risks: Challenges in integrating AI innovations could affect growth trajectory.
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CRM 技术面分析

CRM has demonstrated strong recent momentum following a challenging year, with significant outperformance against the broader market.

The stock has posted robust gains over the past month (+13.83%) and three months (+8.39%), substantially outperforming the market by 3.66% during the latter period, indicating strong relative strength despite its higher volatility (beta of 1.25). This accelerated short-term performance suggests positive momentum is building.

Currently trading at $266.08, CRM sits approximately 20% above its 52-week low but remains notably 28% below its yearly high. Positioned in the lower-middle portion of its annual range, the stock appears fairly valued rather than overbought, especially considering it has recovered from a significant 37.08% maximum drawdown.

📊 Beta 系数
1.25
波动性是大盘1.25倍
📉 最大回撤
-37.1%
过去一年最大跌幅
📈 52周区间
$222-$367
过去一年价格范围
💹 年化收益
-20.9%
过去一年累计涨幅
时间段 CRM涨跌幅 标普500
1m +13.8% +2.6%
3m +8.4% +4.7%
6m +2.4% +16.8%
1y -20.9% +17.4%
ytd -19.0% +19.5%

CRM 基本面分析

Revenue & Profitability: CRM maintains robust revenue stability with $10.259 billion in Q3 FY2026, showing slight sequential growth from the previous quarter's $10.236 billion. Profitability remains strong with a net profit margin of 20.3% in Q3, improving from 18.4% in Q2, demonstrating effective cost management despite high operating expenses typical for enterprise software companies.

Financial Health: The company shows conservative leverage with a low debt ratio of 11.7% and manageable total debt-to-capitalization of 15.7%. Cash flow generation is solid with operating cash flow per share of $2.43 and free cash flow per share of $2.28, providing ample liquidity despite a current ratio below 1.0 due to the nature of its subscription business model.

Operational Efficiency: CRM's operational metrics reflect mixed efficiency with a moderate ROE of 3.5% and asset turnover of 0.11, indicating significant asset intensity relative to revenue generation. However, the company maintains excellent gross margins of 78% and strong operating cash flow conversion, suggesting effective core operations despite the capital-intensive scaling required for its enterprise SaaS platform.

本季度营收
$10.3B
2025-10
营收同比增长
+8.6%
对比去年同期
毛利率
78.0%
最近一季
自由现金流
$12.9B
最近12个月

最近两年营收 & 净利润走势

公司主要靠什么赚钱?

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估值分析:CRM是否被高估?

Based on the valuation metrics provided, CRM appears moderately priced relative to its growth prospects. The forward PE of 20.28 is more reasonable than the trailing PE of 35.57, suggesting expected earnings growth. However, elevated ratios like the PS of 6.28 and PB of 4.18 indicate the market prices it at a premium, though the PEG ratio of 1.26 suggests this premium is somewhat justified by growth expectations. The EV/EBITDA of 21.15 further confirms a growth-stock valuation rather than deep value.

Without specific industry averages for comparison, a definitive peer assessment isn't possible. Generally, software/SaaS companies trade at higher multiples due to scalable business models, so CRM's ratios may align with high-growth tech peers. The forward PE discount to the trailing figure implies analyst optimism about earnings acceleration, which would need verification against sector benchmarks for full context.

当前PE
35.6x
最新季度
与历史对比
处于中位
5年PE区间 -2046×-1557×
vs 行业平均
+2.0%
行业PE约 34.9×
EV/EBITDA
21.2x
企业价值倍数

投资风险提示

CRM exhibits moderate volatility risk, with its beta of 1.253 indicating it is approximately 25% more volatile than the broader market. The stock has experienced significant price erosion, demonstrated by its substantial one-year maximum drawdown of -37.08%, which highlights considerable downside risk during market stress.

Other notable risks appear relatively contained. The low short interest of 1.74% suggests minimal active bearish sentiment from sophisticated investors. However, like most large-cap tech stocks, it remains exposed to sector-specific risks including competitive pressures, execution risks in integrating acquisitions, and macroeconomic sensitivity affecting enterprise software spending.

常见问题

Is CRM a good stock to buy?

Bullish. CRM shows strong technical momentum, solid fundamentals with expanding profitability, and receives overwhelming analyst support with significant upside to price targets. Suitable for growth investors comfortable with tech sector volatility who can tolerate moderate drawdowns for long-term AI-driven growth potential.

Is CRM stock overvalued or undervalued?

Based on current valuation metrics, Salesforce (CRM) appears fairly valued. The stock trades at premium valuation ratios (P/S: 6.28, P/B: 4.18) typical for high-growth SaaS companies, but these are justified by strong fundamentals. The PEG ratio of 1.26 indicates the growth premium is reasonable relative to earnings expectations, while improving profitability (20.3% net margin) and solid cash flow generation support the current valuation level compared to software industry peers.

What are the main risks of holding CRM?

Based on the provided information, here are the key risks of holding CRM stock, ordered by importance:

1. Market Risk: The stock's high beta of 1.25 makes it significantly more volatile than the broader market, exposing investors to amplified downside risk, as evidenced by its substantial 37.08% maximum drawdown. 2. Business Risk: The company faces execution risks, particularly in integrating its numerous acquisitions, which could disrupt operations and dilute profitability if not managed effectively. 3. Industry/Macroeconomic Risk: CRM is exposed to sector-wide pressures, including intense competition and a high sensitivity to macroeconomic conditions that can cause enterprises to reduce their software spending. 4. Financial Risk: While leverage is low, operational efficiency is a concern, as indicated by a low asset turnover of 0.11, suggesting the company requires a large asset base to generate its revenue.

What is the price forecast for CRM in 2026?

Based on current performance and industry trends, Salesforce is projected to continue its steady growth trajectory through 2026. My forecast includes a base case target of $330-$380 (reflecting mid-teens annual growth) and a bull case target of $400-$475, contingent on accelerated AI monetization.

Key growth drivers will be the deepening integration of AI across its platform (Einstein GPT), sustained enterprise digital transformation spending, and market share gains in the Customer 360 ecosystem.

Main assumptions include stable enterprise IT budgets, successful execution of AI product rollouts, and maintenance of its ~20% net profit margin. It is important to note that this forecast is highly sensitive to broader economic conditions and competitive pressures in the enterprise software sector, introducing significant uncertainty.

Is CRM better for long-term or short-term investment?

Based on CRM's characteristics, I recommend a long-term investment horizon (3+ years) as most suitable.

Long-term investors should employ a buy-and-hold strategy to capitalize on its growth trajectory while weathering its high volatility. Medium-term investors must be prepared for significant price swings and should focus on momentum-based entry and exit points within the 6-month to 3-year window. Short-term traders can leverage its high beta for tactical swings but face substantial risk from its -37% max drawdown potential.

Ultimately, CRM's elevated volatility necessitates a longer horizon to smooth out short-term turbulence and realize its fundamental growth story.