AMZN

AMZN

Amazon.
com, Inc. is a global leader in the e-commerce and technology industries. It is best known for its massive online retail platform and has expanded into cloud computing with Amazon Web Services, becoming a dominant force in both sectors.

$0.00 +0.00 (+0.00%)

更新时间:December 28, 2025, 16:00 EST

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投资观点:AMZN值得买吗?

Technical Analysis

AMZN shows promising momentum with recent gains, though its high volatility remains a consideration. The stock has recovered well from its yearly lows but remains meaningfully below its peak, suggesting room for appreciation if bullish trends continue. While recent performance outpaces the market slightly, its elevated beta implies that investors should brace for larger swings.

Fundamentals

Amazon's fundamentals remain robust, with strong revenue growth and improved net profitability demonstrating operational strength. The company maintains a healthy balance sheet with low debt and excellent interest coverage, providing financial stability. Operational efficiency is a highlight, evidenced by a negative cash conversion cycle that showcases superior working capital management.

Valuation

AMZN appears modestly overvalued based on traditional metrics such as P/E and P/B ratios, which sit at elevated levels. While the forward P/E suggests expected earnings growth, the current premium may limit near-term upside unless growth accelerates significantly. Without direct peer comparisons, it's challenging to determine if this premium is justified by sector-leading performance.

Risk

The primary risk lies in AMZN's high beta, indicating it will likely experience sharper declines during market downturns. However, low short interest and strong liquidity reduce speculative and trading risks. Investors should be comfortable with potential volatility, given the stock’s history of substantial drawdowns.

Recommendation

Buy. Amazon’s solid revenue growth, improving profitability, and efficient operations support a positive long-term outlook. While the current valuation is somewhat rich, the company’s market leadership and financial health justify a premium for growth-oriented investors. The stock’s volatility is manageable for those with a longer time horizon, making it a worthwhile core holding for diversified portfolios.

*Note: This is not investment advice, for reference only.*

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AMZN未来12个月走势预测

RockFlow 模型预测:2026年三种情景

Here's a 12-month outlook for AMZN:

Amazon's outlook is positive, driven by catalysts including AWS cloud revenue growth, expanding advertising business, and continued e-commerce market share gains. The primary risk remains the stock's high volatility (beta), which could lead to sharper declines during broad market pullbacks. With analyst targets around $296 representing approximately 27% upside from current levels, AMZN appears well-positioned to benefit from its operational strengths, though investors should expect bumpy quarterly performance given its premium valuation and sensitivity to market sentiment.

华尔街共识

大多数华尔街分析师对AMZN未来12个月的走势持乐观态度,主流目标价集中在$0.00左右,表明普遍预期公司仍有上涨空间。

平均目标价
$0.00
0位分析师预测
隐含上涨空间
+0%
相对当前价格
分析师数量
0
覆盖该股票
价格区间
$0 - $0
分析师目标价范围
Buy 买入
0 (0%)
Hold 持有
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Sell 卖出
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投资AMZN的利好利空

综合来看,AMZN具备一定的投资价值,但也面临多重挑战。以下是投资该股票前需要权衡的主要因素。

Bullish 利好
  • Strong Q3 Earnings Beat: Amazon exceeded analyst estimates for revenue and profit in Q3.
  • Wedbush Price Target Increase: Analyst raised price target, citing Amazon as a top AI stock.
  • Leadership in E-commerce and Cloud: Dominant positions in high-growth online retail and AWS cloud markets.
  • Accelerating Digital Ad Growth: Advertising business is showing strong, accelerating revenue growth.
  • Increased CAPEX for Growth: Raised capital expenditure forecast to $125 billion for future investments.
Bearish 利空
  • Recent Stock Underperformance: AMZN has underperformed the S&P 500 over the last five years.
  • Stagnant Stock Price: Despite strong fundamentals, the stock price has been choppy and stagnant.
  • High Spending Guidance: Significant increase in capital expenditures may pressure near-term profitability.
  • Market Testing Patience: The market is testing investor patience despite a solid underlying business.
  • Valuation Concerns Amid Growth: High growth expectations are already priced in, creating valuation risk.
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AMZN 技术面分析

AMZN has demonstrated moderate positive performance recently but exhibits significant volatility with substantial drawdown potential. The stock has shown resilience recovering from its 52-week lows while remaining below peak levels.

Over the past month, AMZN gained 2.7% with a stronger 5.3% three-month return, slightly outperforming the market by 0.89%. Despite this relative strength, the stock's elevated beta of 1.372 indicates amplified volatility compared to the broader market.

Currently trading at $232.38, AMZN sits approximately 10% below its 52-week high and 44% above its low, positioning it in the upper-middle range of its yearly spectrum. While not extreme, the recent gains combined with the substantial 31% maximum drawdown suggest investors should remain cautious of potential pullbacks given the stock's volatile nature.

📊 Beta 系数
1.00
波动性是大盘1.00倍
📉 最大回撤
0.0%
过去一年最大跌幅
📈 52周区间
$0-$0
过去一年价格范围
💹 年化收益
+0.0%
过去一年累计涨幅
时间段 AMZN涨跌幅 标普500

AMZN 基本面分析

Revenue & Profitability Amazon demonstrated robust revenue growth, with quarterly revenue increasing from $167.7 billion in Q2 to $180.2 billion in Q3 2025. Although the gross profit margin declined slightly from 51.8% to 50.8%, the net profit margin improved to 11.8%, reflecting stronger bottom-line efficiency despite higher operating expenses.

Financial Health The company maintains a conservative debt profile with a low debt ratio of 18.6% and a solid interest coverage ratio of 32.4x, indicating ample capacity to service obligations. Operating cash flow remains healthy, though the current ratio of 1.01 suggests minimal liquidity cushion relative to short-term liabilities.

Operational Efficiency Amazon's return on equity stood at 5.7%, supported by an asset turnover of 0.25, indicating efficient use of assets to generate sales. The negative cash conversion cycle of -35 days highlights superior working capital management, allowing the company to operate with negative net working capital.

本季度营收
N/A
最近一季
营收同比增长
N/A
对比去年同期
毛利率
N/A%
最近一季
自由现金流
N/A
最近12个月

最近两年营收 & 净利润走势

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估值分析:AMZN是否被高估?

Based on the provided metrics, AMZN appears modestly overvalued. The positive earnings trajectory indicated by the lower forward P/E suggests growth, but the current trailing P/E of 32.78 and a PEG ratio of 1.72 indicate investors are paying a significant premium for that growth. The elevated PB ratio of 6.72 and PS ratio of 3.59 further support a valuation that is stretched relative to the company's current book value and sales.

A direct peer comparison is not possible without industry average data. However, the high valuation multiples generally suggest AMZN trades at a premium to the broader market. The analysis would be strengthened by contextualizing these ratios against sector benchmarks for e-commerce or cloud computing to determine if this premium is justified by superior growth prospects.

当前PE
27.7x
最新季度
与历史对比
N/A
5年PE区间 -133×-772×
vs 行业平均
N/A
行业PE约 N/A×
EV/EBITDA
N/Ax
企业价值倍数

投资风险提示

AMZN exhibits meaningful volatility and directional risk, with a Beta of 1.372 indicating it is expected to be about 37% more volatile than the broader market. Investors should be prepared for significant price swings, as evidenced by the one-year maximum drawdown of -30.88%, which represents a substantial potential loss from a recent peak. This combination suggests the stock is susceptible to heightened market-wide downturns.

Beyond market volatility, AMZN's risk profile appears moderate from a speculative and liquidity standpoint. The low short interest of 1.76% implies minimal active betting against the company's near-term prospects. Considering Amazon's immense market capitalization and high average trading volume, liquidity risk is negligible, allowing for easy entry and exit from positions.

常见问题

Is AMZN a good stock to buy?

Bullish. AMZN holds dominant leadership in e-commerce and cloud computing, exhibits robust earnings growth with strong profit margins, and analysts project significant upside with a consensus "strong buy" rating. However, cautious investors may wait for pullbacks given its elevated valuation and high volatility. Suitable for growth-oriented, long-term investors comfortable with above-market risk.

Is AMZN stock overvalued or undervalued?

Based on the valuation metrics and fundamental analysis provided, AMZN stock appears modestly overvalued.

Key Valuation Metrics: * P/E Ratio: 32.8 (Forward P/E: 29.6) * PEG Ratio: 1.72 * Price-to-Sales (P/S): 3.59

Explanation: While AMZN shows strong operational efficiency and healthy profit margin improvement, its valuation multiples are elevated. A P/E ratio over 30 and a PEG ratio significantly above 1.0 suggest investors are paying a high premium for its future growth. The P/S ratio of 3.59 also indicates a rich valuation relative to sales. This premium is likely based on high growth expectations, particularly in its high-margin AWS cloud segment, but the current price appears to factor in much of this optimism already, leading to a stretched valuation.

What are the main risks of holding AMZN?

Based on the provided information, here are the key risks of holding AMZN stock, ordered by importance:

1. Market Volatility Risk: The stock's high beta of 1.372 makes it susceptible to amplified price swings and substantially larger losses than the broader market during downturns, as evidenced by its maximum drawdown of nearly -31%. 2. Profit Margin Compression Risk: Despite strong revenue growth, the slight decline in gross profit margin signals potential pressure from rising costs of sales, which could threaten long-term profitability if it becomes a trend. 3. Operational Liquidity Risk: The current ratio of 1.01 indicates a very slim buffer between current assets and liabilities, potentially limiting financial flexibility in the face of unexpected short-term obligations. 4. Cyclical Growth Dependency Risk: As a dominant player in e-commerce and cloud computing, Amazon's performance is heavily tied to overall consumer and business spending, making it vulnerable to economic downturns.

What is the price forecast for AMZN in 2026?

Based on Amazon's strong fundamentals and growth trajectory, here is a strategic forecast for AMZN stock through 2026:

We project a base case target price of $340-$380 and a bull case of $430+ by 2026, driven by acceleration in AWS cloud revenue, high-margin advertising growth, and sustained e-commerce dominance. Our assumptions include stable macroeconomic conditions, continued execution on cost efficiencies, and successful integration of AI across its business units. While the long-term outlook is positive, this forecast carries significant uncertainty related to potential regulatory pressures, competitive dynamics in cloud computing, and broader market volatility that could impact its premium valuation.