Bath & Body Works
BBWI
$20.66
+3.09%
Bath & Body Works, Inc. is a specialty retailer of home fragrance and fragrant body care products, operating under the Bath & Body Works, C.O. Bigelow, and White Barn brands. As a dominant player in the specialty retail industry, the company leverages a vast network of over 1,900 stores in North America, generating 77% of sales from brick-and-mortar locations. The current investor narrative centers on the company's efforts to reignite growth through store upgrades, digital expansion, and adjacent category growth like men's and lip, while navigating a challenging consumer environment and a -39.6% one-year stock decline.…
BBWI
Bath & Body Works
$20.66
BBWI 12-Month Price Forecast
Wall Street consensus
Most Wall Street analysts maintain a constructive view on Bath & Body Works's 12-month outlook, with a consensus price target around $26.86 and implied upside of +30.0% versus the current price.
Average Target
$26.86
5 analysts
Implied Upside
+30.0%
vs. current price
Analyst Count
5
covering this stock
Price Range
$17 - $27
Analyst target range
Only 5 analysts cover BBWI, with a consensus recommendation leaning neutral (Market Perform/Equal Weight). The average EPS estimate for the current fiscal year is $3.14, with a low of $2.86 and high of $3.41. The average revenue estimate is $7.46 billion. Based on the current price of $20.33 and the average EPS estimate, the implied forward P/E is 6.5x, which is below the current trailing P/E. The consensus does not provide a price target, but the neutral ratings suggest limited upside expectations.
The lack of a formal price target range indicates insufficient analyst coverage, which is common for mid-cap stocks like BBWI. The limited coverage (5 analysts) means less efficient price discovery and potentially higher volatility. The recent ratings actions show a mix of neutral stances, with Citigroup downgrading from Buy to Neutral in February 2026, and Morgan Stanley downgrading from Overweight to Equal Weight in November 2025. This pattern suggests a cautious sentiment among analysts, with no strong bullish or bearish conviction. The wide range of EPS estimates ($2.86 to $3.41) reflects uncertainty about the company's earnings trajectory.
BBWI Technical Analysis
BBWI is in a sustained downtrend over the past year, with a 1-year price change of -39.6%. The current price of $20.33 sits at 31.6% of its 52-week range ($14.28 low to $33.67 high), indicating the stock is closer to its lows than highs. This positioning suggests a potential value opportunity but also reflects persistent selling pressure and weak investor sentiment. The stock's beta of 1.353 implies it is 35% more volatile than the market, amplifying both downside risk and potential upside.
Short-term momentum shows a conflicting picture: the 1-month price change is +12.2%, while the 3-month change is +12.3%, both positive and diverging from the -39.6% annual decline. This divergence could signal a potential trend reversal or a temporary pullback within a broader downtrend. The recent rally from the May low of $16.11 to $20.33 suggests buying interest, but the stock remains well below its 52-week high, indicating that the long-term downtrend is still intact.
Key support is at the 52-week low of $14.28, a break below which would signal further downside and a potential test of lower levels. Resistance is at the 52-week high of $33.67; a breakout above this level would indicate a strong reversal. The stock's beta of 1.353 means it is more volatile than the market, so a move above resistance could be explosive, while a breakdown below support could accelerate losses. The current price is near the middle of the range, suggesting indecision.
Beta
1.35
1.35x market volatility
Max Drawdown
-55.9%
Largest decline past year
52-Week Range
$14-$34
Price range past year
Annual Return
-33.8%
Cumulative gain past year
| Period | BBWI Return | S&P 500 |
|---|---|---|
| 1m | +6.2% | +0.0% |
| 3m | +14.5% | +7.6% |
| 6m | -11.2% | +9.1% |
| 1y | -33.8% | +21.3% |
| ytd | -0.4% | +10.7% |
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BBWI Fundamental Analysis
Revenue has been declining, with the most recent quarter (Q4 FY2025, ended Jan 31, 2026) showing $2.724 billion, a -2.3% YoY decline from $2.787 billion in the prior year's Q4. Over the trailing twelve months, revenue totaled $7.291 billion, down from $7.307 billion in the prior TTM period. The multi-quarter trend shows deceleration: Q1 FY2025 revenue was $1.424 billion (+2.9% YoY), Q2 $1.549 billion (+1.5% YoY), Q3 $1.594 billion (-1.0% YoY), and Q4 -2.3% YoY. The company is experiencing a slowdown, with growth turning negative in recent quarters, which pressures the investment case.
Profitability remains solid despite revenue declines. Net income in Q4 FY2025 was $403 million, with a net margin of 14.8%, down from 16.3% in the prior year's Q4. Gross margin was 45.7% in Q4 FY2025, slightly below 46.7% a year ago. Operating margin was 22.0% in Q4, down from 24.3% in the prior year. While margins are compressing, they remain healthy compared to industry averages. The company is profitable with positive net income, but the trend of margin erosion is a concern.
The balance sheet shows a debt-to-equity ratio of -3.87, indicating negative equity due to share buybacks and accumulated losses. However, the current ratio of 1.27 suggests adequate short-term liquidity. Free cash flow (TTM) was $865 million, providing a free cash flow yield of 18.8% based on the current market cap. The company generated $877 million in operating cash flow in Q4, covering capital expenditures of $63 million. Despite negative equity, the strong cash flow generation supports financial flexibility, though the high debt load (evident from negative equity) warrants caution.
Quarterly Revenue
$2.7B
2026-01
Revenue YoY Growth
-2.3%
YoY Comparison
Gross Margin
45.7%
Latest Quarter
Free Cash Flow
$865000000.0B
Last 12 Months
Revenue & Net Income Trends (2 Years)
Revenue Breakdown
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Valuation Analysis: Is BBWI Overvalued?
Since net income is positive, the primary valuation metric is the P/E ratio. The trailing P/E is 7.1x, while the forward P/E is also 7.1x, implying the market expects earnings to remain stable. The gap between trailing and forward is negligible, suggesting no significant growth expectations priced in. The low P/E indicates the stock is cheap on an earnings basis, but this could reflect the declining revenue and margin compression.
Compared to the specialty retail industry, BBWI's trailing P/E of 7.1x is significantly below the industry average of 22x (based on available data), representing a 68% discount. This deep discount suggests the market is pricing in substantial risks, including continued revenue decline and margin pressure. The discount may be justified by the company's negative revenue growth and negative equity, but the strong free cash flow generation could argue for a narrower discount.
Historically, BBWI's trailing P/E has ranged from 2.9x (Q4 FY2025) to 51.6x (Q3 FY2021). The current 7.1x is near the lower end of its historical range, indicating that the stock is trading at a valuation that has historically preceded recoveries or further deterioration. The low P/E relative to history suggests the market is pricing in pessimistic expectations, which could present a value opportunity if the company stabilizes its revenue and margins.
PE
7.1x
Latest Quarter
vs. Historical
Low-End
5-Year PE Range 3x~52x
vs. Industry Avg
N/A
Industry PE ~N/A*
EV/EBITDA
6.1x
Enterprise Value Multiple

