SNAP

Snap Inc.

$6.07

+5.93%
Jun 4, 2026
Bobby Quantitative Model
Snap Inc. is a technology company primarily known for its flagship social media application, Snapchat, a visual messaging platform with hundreds of millions of users operating in the Internet Content & Information industry. The company has established itself as a niche player focused on ephemeral messaging and augmented reality (AR) experiences, distinct from larger social media platforms. The current investor narrative is dominated by a high-stakes turnaround story, driven by aggressive cost-cutting measures, including significant job reductions and a $500 million savings plan announced in April 2026, alongside efforts to integrate AI to improve its advertising business model amidst intense competition and global regulatory pressures on digital advertising.

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SNAP 12-Month Price Forecast

Historical Price
Current Price $6.07
Average Target $6.07
High Target $6.9805
Low Target $5.1595

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Snap Inc.'s 12-month outlook, with a consensus price target around $7.89 and implied upside of +30.0% versus the current price.

Average Target

$7.89

12 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

12

covering this stock

Price Range

$5 - $8

Analyst target range

Buy
3 (25%)
Hold
6 (50%)
Sell
3 (25%)

Snap is covered by 15 analysts, indicating substantial institutional research interest. The consensus sentiment appears neutral to cautiously optimistic, with recent actions including an upgrade from B. Riley Securities to 'Buy' and a move by Stifel from 'Sell' to 'Hold' following the Q4 2025 earnings and restructuring announcement. The average target price and specific upside/downside calculation are not provided in the data, but the institutional ratings show a mix of 'Buy', 'Hold', 'Equal Weight', and 'Neutral' recommendations, signaling a lack of strong bullish conviction. The target price range is also not specified in the provided data, but the recent analyst actions suggest the low-end targets likely price in continued competitive losses and margin pressure, while the high-end targets would require successful execution of the cost savings plan, a re-acceleration of revenue growth, and meaningful progress in AI and AR monetization. The spread in analyst opinions, as evidenced by the varied ratings, indicates high uncertainty and debate around the company's future, which is typical for a contested turnaround story.

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SNAP Technical Analysis

The prevailing price trend is a severe downtrend, with the stock down 31.04% over the past year, culminating in a current price of $5.71. This price sits just 18.3% above its 52-week low of $3.81, positioning it near the bottom of its annual range, which historically signals either a deep-value opportunity or a fundamental deterioration that the market continues to price in. Recent momentum shows a complex picture: the stock is up 9.60% over the last three months but down 4.52% over the past month, indicating a short-term pullback within a tentative recovery phase that began from the March lows. This divergence suggests the nascent recovery is fragile and faces significant overhead resistance, with the stock's 1-month relative strength of -10.83 underperforming the SPY by a wide margin. Key technical levels are clearly defined, with formidable resistance at the 52-week high of $10.41 and immediate support at the $3.81 low. A sustained breakout above the recent recovery highs near $6.30 would signal a potential trend reversal, while a breakdown below $3.81 could trigger a new leg down. With a beta of 1.055, the stock exhibits market-like volatility, but its 62.03% max drawdown highlights the extreme idiosyncratic risk investors have faced, necessitating careful risk management for any long position.

Beta

1.05

1.05x market volatility

Max Drawdown

-62.0%

Largest decline past year

52-Week Range

$4-$10

Price range past year

Annual Return

-28.2%

Cumulative gain past year

PeriodSNAP ReturnS&P 500
1m-0.7%+4.6%
3m+17.6%+12.6%
6m-23.3%+10.4%
1y-28.2%+27.0%
ytd-25.3%+11.0%

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SNAP Fundamental Analysis

Revenue growth has been inconsistent but showed a positive inflection in the most recent quarter, with Q4 2025 revenue of $1.72 billion representing a 10.22% year-over-year increase, a significant acceleration from the declines and low-single-digit growth seen in prior quarters of 2025. The business is overwhelmingly driven by Advertising Revenue, which accounted for $1.48 billion in the latest segment data, while Other Revenue (including subscriptions and Spectacles) contributed $232 million. Profitability remains the core challenge, as the company oscillates between quarterly profits and deep losses; Q4 2025 showed a net income of $45.2 million and a gross margin of 59%, but this followed a net loss of $103.5 million in Q3 and a $262.6 million loss in Q2. The trailing twelve-month net margin is -7.76%, indicating that despite periodic quarterly profits, annual profitability remains elusive, though the recent cost-cutting initiatives aim to address this. The balance sheet shows a strong liquidity position with a current ratio of 3.56 and $1.03 billion in cash at the end of Q4 2025, but financial health is pressured by a high debt-to-equity ratio of 2.06. Positively, the company generated $437 million in trailing twelve-month free cash flow, providing internal funding for operations and its aggressive stock repurchase program, which saw $250 million in buybacks in Q4 alone.

Quarterly Revenue

$1.7B

2025-12

Revenue YoY Growth

+0.10%

YoY Comparison

Gross Margin

+0.59%

Latest Quarter

Free Cash Flow

$437189000.0B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Advertising Revenue
Other Revenue

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Valuation Analysis: Is SNAP Overvalued?

Given the company's inconsistent profitability with a trailing net income that is negative on an annual basis, the primary valuation metric selected is the Price-to-Sales (PS) ratio. Snap trades at a trailing PS ratio of 2.33 and an Enterprise Value-to-Sales (EV/Sales) of 1.83, which are depressed multiples reflecting the market's skepticism about its growth and path to sustained profitability. Compared to its own historical range, the current PS ratio of 2.33 is near the bottom of its multi-year band, having fallen dramatically from highs above 20x in 2021 and around 8-12x in 2024-2025; this suggests the stock is pricing in significant pessimism, potentially offering a valuation cushion if the turnaround shows progress. The forward PE ratio of 7.71x, based on analyst EPS estimates, implies the market is assigning a low multiple to expected future earnings, highlighting that even projected profitability is not granted a premium due to execution risks and competitive threats.

PE

-30.0x

Latest Quarter

vs. Historical

Low-End

5-Year PE Range -406x~837x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

-103.2x

Enterprise Value Multiple