W

Wayfair

$86.74

-6.98%
Jul 8, 2026
Bobby Quantitative Model
Wayfair Inc. is a leading e-commerce company specializing in home furnishings and decor, operating primarily in the United States (88% of 2025 sales) with a growing international presence and an expanding brick-and-mortar footprint through 13 stores under banners like AllModern and Birch Lane. As a dominant online player in the fragmented home goods market, Wayfair differentiates itself through a vast product selection of over 40 million items from more than 20,000 suppliers, leveraging its logistics and advertising services. The current investor narrative centers on Wayfair's turnaround story, driven by improving profitability after years of losses, with recent Q4 2025 results exceeding expectations and optimistic guidance signaling a potential inflection point, though high volatility and margin concerns persist.

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W 12-Month Price Forecast

Historical Price
Current Price $86.74
Average Target $86.74
High Target $99.75099999999999
Low Target $73.729

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Wayfair's 12-month outlook, with a consensus price target around $112.76 and implied upside of +30.0% versus the current price.

Average Target

$112.76

13 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

13

covering this stock

Price Range

$69 - $113

Analyst target range

Buy
3 (23%)
Hold
6 (46%)
Sell
4 (31%)

Wayfair is covered by 13 analysts, with a consensus leaning bullish: ratings include 5 Buys, 3 Outperform/Overweight, 3 Neutral/Hold, and 2 Sector Perform, with no Sell ratings. The average analyst target price is not explicitly provided, but based on the estimated EPS of $6.73 for FY2026 and a forward PE of 25.4x, the implied target price is approximately $171 (25.4 * $6.73), representing about 81% upside from the current price of $94.50. This suggests strong bullish sentiment, though the wide range of EPS estimates ($6.52 to $6.91) indicates some uncertainty. The high target of $6.91 EPS implies a price of ~$175, assuming the same multiple, while the low target of $6.52 implies ~$166. The tight range of EPS estimates (6% spread) suggests relatively high conviction among analysts. Recent ratings actions show no changes since February 2026, with firms like Citigroup, Needham, and JP Morgan maintaining Buy/Overweight ratings, while Baird and Wedbush remain Neutral. The absence of downgrades and the positive earnings surprise in Q4 2025 support the bullish consensus, but the high beta and negative net income warrant caution.

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W Technical Analysis

Wayfair's 1-year price change of +67.4% reflects a strong recovery from its 52-week low of $53.07, but the stock remains well below its 52-week high of $119.98, currently trading at 78.8% of that range. This positioning suggests the stock is in a recovery phase but has not yet reclaimed prior highs, indicating lingering skepticism despite the upward trend. The 1-year relative strength of 48.3% versus the S&P 500's 19.1% underscores Wayfair's outperformance, though the stock's beta of 2.964 implies nearly three times the market's volatility, amplifying both upside and downside risks. Short-term momentum shows a sharp divergence: the 1-month price change of +30.7% and 3-month change of +30.1% contrast with a 6-month decline of -11.3%, indicating a recent acceleration that may signal a trend reversal or a temporary bounce within a longer consolidation. The 1-month relative strength of 31.9% versus the S&P 500's -1.25% highlights Wayfair's recent outperformance, but the conflicting 6-month relative strength of -20.3% suggests the longer-term downtrend from earlier in the year has not fully reversed. This divergence could indicate a potential trend change, though confirmation is needed. Key support lies near the 52-week low of $53.07, while resistance is at the 52-week high of $119.98. A breakout above $119.98 would signal a resumption of the prior uptrend, while a breakdown below $53.07 could lead to further downside. With a beta of 2.964, Wayfair is significantly more volatile than the market, meaning it tends to amplify S&P 500 moves by roughly three times, which is critical for risk management and position sizing.

Beta

2.96

2.96x market volatility

Max Drawdown

-51.8%

Largest decline past year

52-Week Range

$53-$120

Price range past year

Annual Return

+57.5%

Cumulative gain past year

PeriodW ReturnS&P 500
1m+29.2%+0.8%
3m+18.7%+9.6%
6m-25.2%+7.4%
1y+57.5%+20.2%
ytd-18.6%+9.3%

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W Fundamental Analysis

Wayfair's revenue trajectory shows a decelerating but positive growth trend: Q4 2025 revenue of $3.337 billion grew 6.9% year-over-year, down from the 7.3% growth in Q4 2024 but up from Q1 2025's $2.73 billion. The US segment contributed $2.942 billion (88% of total) while international added $395 million, indicating domestic strength. The multi-quarter trend reveals a slowdown from the pandemic-era highs, but the recent acceleration from Q1 2025's $2.73 billion to Q4's $3.337 billion suggests a recovery in demand, supported by analyst estimates for FY2026 revenue of $16.455 billion. The company remains unprofitable on a GAAP basis, with a net loss of $116 million in Q4 2025, though this improved from a loss of $128 million in Q4 2024. Gross margin held steady at 30.3%, consistent with the 30.1% in Q4 2024, indicating stable pricing power. Operating margin turned positive at 2.1% in Q4 2025, a significant improvement from -3.7% a year earlier, driven by cost controls and higher revenue. However, net margin remains negative at -3.5%, though the trajectory is improving as losses narrow. Wayfair's balance sheet shows improving financial health: free cash flow turned positive at $145 million in Q4 2025, compared to $102 million in Q4 2024, and trailing twelve-month FCF reached $432 million. The company had $1.476 billion in cash at end of Q4 2025, but debt-to-equity is negative at -1.46 due to negative shareholders' equity, a common issue for companies with accumulated losses. The current ratio of 0.94 indicates slightly more current liabilities than assets, but the positive operating cash flow of $202 million in Q4 2025 suggests improving liquidity. ROE of 11.3% is positive despite net losses, likely due to the negative equity base, which requires careful interpretation.

Quarterly Revenue

$3.3B

2025-12

Revenue YoY Growth

+0.06%

YoY Comparison

Gross Margin

+0.30%

Latest Quarter

Free Cash Flow

$432000000.0B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

International Segment
US Segment

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Valuation Analysis: Is W Overvalued?

Since Wayfair has negative net income (TTM net loss), the price-to-sales (PS) ratio is the most appropriate valuation metric. The trailing PS ratio is 1.05x, while the forward PS (based on estimated FY2026 revenue of $16.455 billion and market cap of $13.087 billion) is approximately 0.80x. The gap between trailing and forward PS implies the market expects revenue growth to continue, justifying a lower multiple on future sales. Compared to the specialty retail industry average PS of approximately 0.8x (based on available data), Wayfair's trailing PS of 1.05x represents a 31% premium. This premium may be justified by Wayfair's dominant online position and higher growth rates, but it also reflects the market's optimism about its path to profitability. Historically, Wayfair's PS ratio has ranged from a low of around 0.3x in early 2023 to a high of over 9x in 2021. The current PS of 1.05x is near the lower end of its historical range, suggesting the stock is not overvalued relative to its own history. However, the negative earnings and high volatility mean that the PS ratio alone does not capture the risk; the market is pricing in a recovery that has yet to fully materialize in earnings.

PE

-41.5x

Latest Quarter

vs. Historical

Low-End

5-Year PE Range -85x~450x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

191.2x

Enterprise Value Multiple