AAPL

Apple Inc.

$309.35

-0.63%
Aug 21, 2026
Bobby Quantitative Model
Apple Inc. designs and manufactures a broad portfolio of consumer electronics, including the iPhone, Mac, iPad, and Wearables, along with a growing services ecosystem that includes streaming, subscriptions, and augmented reality. As one of the world's largest technology companies, Apple leverages its integrated hardware-software model and premium brand to maintain a dominant position in the premium consumer electronics market. The current investor narrative centers on the upcoming CEO transition from Tim Cook to John Ternus on September 1, 2026, and the company's strategic push to catch up in artificial intelligence, which is seen as a critical growth driver. Recent quarterly results show strong revenue growth of 16.6% year-over-year, but the stock has pulled back from its July highs, reflecting concerns about valuation and the competitive AI landscape.

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AAPL 12-Month Price Forecast

Historical Price
Current Price $309.35
Average Target $309.35
High Target $355.75
Low Target $262.95

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Apple Inc.'s 12-month outlook, with a consensus price target around $324.45 and implied upside of +4.9% versus the current price.

Average Target

$324.45

0 analysts

Implied Upside

+4.9%

vs. current price

Analyst Count

covering this stock

Price Range

$215 - $400

Analyst target range

Apple is covered by 40 analysts, with a consensus recommendation of 'Buy' and a mean recommendation score of 2.11 (where 1 is Strong Buy and 5 is Sell). The average target price is $326.34, implying an upside of 5.5% from the current price of $309.35. The target range is wide, from a low of $215.00 to a high of $400.00, indicating significant uncertainty about the stock's future. The high target of $400 assumes successful AI integration and continued services growth, while the low target of $215 reflects concerns about margin compression and competitive pressures. Recent ratings actions show a mix, with KeyBanc downgrading to Underweight in July, while Citigroup, B of A, and TD Cowen maintain Buy ratings. The wide spread in targets suggests that analysts are divided on Apple's growth prospects, particularly in the AI era.

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AAPL Technical Analysis

Apple's stock is in a strong long-term uptrend, with a 1-year price change of +37.55%, significantly outperforming the S&P 500's +20.48% over the same period. The current price of $309.35 sits at 57.6% of the 52-week range (between $224.69 low and $344.57 high), indicating the stock has retreated from its highs but remains well above its lows. This positioning suggests a consolidation phase after a strong rally, with the stock neither overextended nor at a distressed level. The 6-month price change of +16.92% confirms the medium-term bullish trend, though the stock is currently 10.2% below its 52-week high of $344.57.

Beta

1.09

1.09x market volatility

Max Drawdown

-13.8%

Largest decline past year

52-Week Range

$225-$345

Price range past year

Annual Return

+37.5%

Cumulative gain past year

PeriodAAPL ReturnS&P 500
1m-5.1%+3.6%
3m+0.2%+2.7%
6m+16.9%+11.4%
1y+37.5%+18.7%
ytd+14.1%+12.3%

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AAPL Fundamental Analysis

Apple's revenue trajectory is robust, with the most recent quarter (Q2 FY2026, ended March 28, 2026) generating $111.18 billion, up 16.6% year-over-year. This growth is a significant acceleration from the prior year's quarters, where revenue was $95.36 billion (Q2 FY2025) and $94.04 billion (Q3 FY2025). The growth is driven by strong iPhone sales ($56.99 billion) and Services revenue ($30.98 billion), which together account for 79% of total revenue. The company's gross margin expanded to 49.27% in Q2 FY2026, up from 47.06% in Q2 FY2025, reflecting a favorable product mix and cost controls. Net income for the quarter was $29.58 billion, with a net margin of 26.6%, up from 25.99% in the year-ago quarter. Operating margin also improved to 32.28% from 31.03%, indicating strong operational efficiency.

Quarterly Revenue

$111.2B

2026-03

Revenue YoY Growth

+16.6%

YoY Comparison

Gross Margin

49.3%

Latest Quarter

Free Cash Flow

$129.2B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Mac
Service
Wearables, Home and Accessories
iPad
iPhone

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Valuation Analysis: Is AAPL Overvalued?

Given Apple's positive net income, the primary valuation metric is the price-to-earnings (PE) ratio. The trailing PE is 34.11x, while the forward PE is 32.43x, implying a modest 4.9% earnings growth expected over the next year. The gap between trailing and forward PE is narrow, suggesting the market expects stable earnings growth. Apple's PE of 34.11x is at a premium to the broader market, but this is justified by its strong brand, ecosystem, and consistent cash generation. The PEG ratio of 1.51x indicates that the stock is reasonably priced relative to its growth rate, though not cheap. Historically, Apple's PE has ranged from 17.19x (Q1 FY2023) to 58.71x (Q4 FY2024), and the current 34.11x is near the middle of this range, suggesting the stock is not at extreme valuation levels. The price-to-sales ratio of 9.18x is above the historical average, reflecting the market's premium for Apple's revenue quality and growth.

PE

34.1x

Latest Quarter

vs. Historical

High-End

5-Year PE Range 21x~38x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

27.0x

Enterprise Value Multiple