Netflix, Inc.

NFLX

Netflix operates a leading global streaming subscription service in the digital entertainment industry.
It has transformed from a DVD-by-mail pioneer into a dominant force, defined by its massive content library and original productions.

$76.87 +0.00 (+0.00%)

Updated: February 16, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy NFLX Today?

Comprehensive Analysis of NFLX

Technical Perspective: NFLX is in a technically weak position, with sharp recent declines and a test of its 52-week low. The stock is deeply oversold, and its high beta underscores significant volatility compared to the broader market, suggesting heightened near-term risk.

Fundamental Perspective: The company maintains robust revenue growth and profitability, supported by healthy margins and a strong balance sheet with minimal debt. However, slight declines in operating margin and operating cash flow indicate increasing investments and potential pressure on efficiency.

Valuation & Risk: NFLX trades at premium valuation multiples not currently justified by its earnings growth, as indicated by the negative PEG ratio. High volatility and competitive pressures in the streaming industry add to the risks, despite the absence of significant short interest.

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Recommendation

Hold, with a cautious outlook for new buyers. While Netflix's underlying business remains strong, current valuation appears stretched relative to near-term growth prospects. The stock’s high volatility and technical weakness suggest potential for further downside. Investors may consider waiting for a more attractive entry point or clearer signs of operational momentum.

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NFLX 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the provided analysis, the 12-month outlook for NFLX is cautiously neutral. Key catalysts for outperformance would be a successful execution of its password-sharing crackdown and ad-supported tier, which could revitalize subscriber and revenue growth beyond current expectations. The primary risks are the stock's high volatility, premium valuation, and intense competitive pressures that could continue to pressure margins. While analyst targets are unavailable, the technical weakness and fundamental headwinds suggest the stock may struggle to see significant multiple expansion, likely trading in a wide range around current levels until it demonstrates clearer operational momentum.

Wall Street Consensus

Most Wall Street analysts are optimistic about Netflix, Inc.'s 12-month outlook, with consensus target around $76.87, indicating expected upside potential.

Average Target
$76.87
44 analysts
Implied Upside
+0%
vs. current price
Analyst Count
44
covering this stock
Price Range
$62 - $100
Analyst target range
Buy Buy
30 (68%)
Hold Hold
13 (30%)
Sell Sell
1 (2%)

Bulls vs Bears: NFLX Investment Factors

Overall, NFLX has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Analyst Upside Potential: Analysts see 55% upside potential for Netflix stock.
  • Recent Price Rebound: Stock has shown recent strength with a 7% gain in 2025
  • Worst May Be Over: The worst of the recent crash appears to be over
Bearish Bearish
  • Warner Bros Acquisition Concerns: Investors are concerned about the $82.7 billion acquisition costs.
  • Increased Competition: Paramount Skydance is intensifying competition for content.
  • Wall Street Downgrades: Analysts have soured on the stock amid acquisition challenges.
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NFLX Technical Analysis

NFLX has experienced significant underperformance with a steep decline over recent quarters. The stock is currently testing critical technical support near its 52-week low after substantial losses.

Netflix has posted severe short-term declines, dropping 13.19% over one month and 31.37% over three months. These losses substantially underperform the broader market by over 31 percentage points, reflecting pronounced weakness during this period.

Currently trading just 2.2% above its 52-week low of $75.23, NFLX is in deeply oversold territory with maximum drawdown approaching 43%. The stock's high beta of 1.71 indicates it has been considerably more volatile than the market throughout this downdraft.

📊 Beta
1.71
1.71x market volatility
📉 Max Drawdown
-43.4%
Largest decline past year
📈 52-Week Range
$75-$134
Price range past year
💹 Annual Return
-25.8%
Cumulative gain past year
Period NFLX Return S&P 500
1m -13.2% -1.2%
3m -31.4% +0.1%
6m -34.9% +7.8%
1y -25.8% +11.5%
ytd -15.5% -0.2%

NFLX Fundamental Analysis

Revenue & Profitability Netflix demonstrates strong revenue growth with quarterly revenue increasing from $11.5B to $12.1B in Q4 2025. Profitability remains healthy with a gross margin of 45.9% and net profit margin of 20.1%, though the operating margin declined slightly from 28.2% to 24.5% quarter-over-quarter, reflecting increased content investments and marketing spend.

Financial Health The company maintains a conservative debt profile with a low debt ratio of 26% and solid interest coverage of 12.6x. Cash position is robust with an 82% cash ratio, though operating cash flow to sales declined to 17.5% in Q4, indicating some pressure on cash generation relative to revenue growth.

Operational Efficiency Netflix shows moderate operational efficiency with ROE of 9.1% and asset turnover of 0.22. The company maintains excellent working capital management with a positive cash conversion cycle of 6.9 days, while fixed asset turnover of 6.0x indicates effective utilization of content assets.

Quarterly Revenue
$12.1B
2025-12
Revenue YoY Growth
+17.6%
YoY Comparison
Gross Margin
45.9%
Latest Quarter
Free Cash Flow
$11.2B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is NFLX Overvalued?

Valuation Level: Netflix's TTM PE of 29.6 and elevated forward PE of 41.0 suggest a premium valuation, indicating the market has priced in significant future earnings growth. However, the alarmingly negative PEG ratio (-8.2) is a major concern, as it signals that current earnings growth is not supporting the high multiple. This combination of high absolute multiples and negative growth-adjusted metrics points to a potentially overvalued stock.

Peer Comparison: A full peer comparison cannot be completed as industry average data is unavailable. The analysis is therefore limited to absolute valuation metrics. The exceptionally high Price-to-Book ratio of 12.2 and Enterprise Value to EBITDA of 51.2 further corroborate the conclusion of a premium price tag, implying investors are paying a high price for its assets and operating profit.

PE
29.6x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 14×-594×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
51.2x
Enterprise Value Multiple

Investment Risk Disclosure

Based on its beta of 1.712, NFLX exhibits high volatility risk, being significantly more volatile than the broader market. This is further evidenced by a substantial one-year maximum drawdown of -43.35%, indicating a high potential for severe capital depletion during market downturns.

The primary non-volatility risk for NFLX appears to be its operational and competitive challenges, rather than a significant short interest threat. Despite lacking a notable short interest position, investors should consider risks inherent to its subscription-based model, including intense competition in the streaming sector and sensitivity to content spending and subscriber growth metrics.

FAQs

Is NFLX a good stock to buy?

Neutral to slightly bearish – while NFLX offers long-term potential, current risks suggest caution. The stock’s steep decline reflects concerns over heavy acquisition spending and intensified competition, and its negative-growth-adjusted valuation (PEG of -8.2) appears unjustified given near-term headwinds. This may appeal to patient, speculative investors who can stomach volatility, but conservative investors should wait for clearer signs of operational stability.

Is NFLX stock overvalued or undervalued?

Based on the metrics provided, NFLX appears overvalued. Its current PE of 29.6 and very high forward PE of 41.0 trade at a significant premium, while the alarmingly negative PEG ratio of -8.2 indicates the stock's price is not justified by its earnings growth. The exceptionally high Price-to-Book ratio of 12.2 further confirms this premium valuation. Despite Netflix's strong profitability and healthy financials, the market appears to be pricing in exceedingly optimistic future growth that current metrics do not support.

What are the main risks of holding NFLX?

Based on the provided information, here are the key risks of holding NFLX, ordered by importance:

1. High Market Volatility: NFLX's high beta of 1.71 makes it significantly more volatile than the broader market, exposing investors to severe price declines, as evidenced by its recent 31% quarterly drop and a maximum drawdown approaching 43%. 2. Intense Competitive and Operational Pressure: The company faces significant risks from fierce competition in the streaming sector and the high, ongoing costs of content creation, which are reflected in its recent margin compression and stock underperformance. 3. Sensitivity to Subscriber Growth and Cash Flow: The subscription-based model makes NFLX's valuation highly sensitive to fluctuations in subscriber growth metrics, a risk underscored by the recent decline in its operating cash flow to sales ratio. 4. Technical Breakdown Risk: The stock is trading near critical technical support at its 52-week low, and a breach of this level could trigger further selling pressure from technically-driven investors.

What is the price forecast for NFLX in 2026?

Based on the provided data, my forecast for NFLX stock price by 2026 is a base case of $85-$95 and a bull case of $110-$125. The key growth drivers are the successful monetization of password-sharing and the ad-supported tier, which could revitalize subscriber and revenue growth beyond current stagnant levels. My main assumptions are that Netflix can stabilize its operating margins around 25% and demonstrate a return to stronger cash flow generation. However, this forecast carries significant uncertainty due to intense competitive pressures, the stock's inherent volatility, and the execution risk of its new monetization strategies, which are critical to justifying a higher valuation.