WHR

Whirlpool

$42.67

-1.25%
May 22, 2026
Bobby Quantitative Model
Whirlpool Corp. is a global manufacturer and marketer of major kitchen and laundry appliances, operating in the Consumer Cyclical sector under the Furnishings, Fixtures & Appliances industry. The company is a market leader with a portfolio of well-known brands including Whirlpool, KitchenAid, Maytag, and JennAir, leveraging its scale and brand recognition across North America, Europe, and Latin America. The current investor narrative is dominated by severe operational stress, highlighted by a recent dividend elimination and sharp guidance cut, reflecting intense pressure from weak consumer demand, tariff-related cost headwinds, and a slowing housing cycle, which has cast significant doubt on the company's near-term financial stability.

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WHR 12-Month Price Forecast

Historical Price
Current Price $42.67
Average Target $42.67
High Target $49.070499999999996
Low Target $36.2695

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Whirlpool's 12-month outlook, with a consensus price target around $55.47 and implied upside of +30.0% versus the current price.

Average Target

$55.47

3 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

3

covering this stock

Price Range

$34 - $55

Analyst target range

Buy
0 (0%)
Hold
1 (33%)
Sell
2 (67%)

Analyst coverage is extremely limited, with only 3 analysts providing estimates, indicating insufficient analyst coverage available. This minimal coverage typically signifies waning institutional interest, which can lead to higher volatility, less efficient price discovery, and a higher risk premium embedded in the stock price. The provided data includes consensus estimates for EPS ($6.15) and revenue ($16.85B), but lacks a consensus price target or Buy/Hold/Sell distribution; the institutional ratings show a pattern of neutral to negative sentiment, with recent actions including holds from Stifel and JP Morgan, an underperform from RBC Capital, and a downgrade to underperform from B of A Securities in July 2025, with only Goldman Sachs maintaining a Buy rating as of October 2025, highlighting the lack of bullish conviction and high uncertainty surrounding the stock.

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WHR Technical Analysis

The stock is in a pronounced and severe downtrend, with a 1-year price change of -44.03% and a 3-month decline of -48.86%. As of the latest close at $43.21, the price is trading near the bottom of its 52-week range, positioned at approximately 6% above the 52-week low of $38.38, indicating the stock is in deeply oversold territory and may represent a potential value trap or a falling knife scenario. Recent momentum has been catastrophically negative, with the stock down 24.07% over the past month, a decline that starkly contrasts with the S&P 500's 5.49% gain over the same period, resulting in a severe relative strength reading of -29.56, signaling intense and persistent selling pressure. Key technical levels are clearly defined, with immediate support at the 52-week low of $38.38 and resistance far above near the 52-week high of $111.96; a breakdown below $38.38 would likely trigger another leg down, while any recovery faces a massive overhead supply zone. The stock's beta of 1.20 indicates it is approximately 20% more volatile than the broader market, which, combined with a max drawdown of -64.31%, underscores the extreme risk profile and necessitates cautious position sizing.

Beta

1.20

1.20x market volatility

Max Drawdown

-64.3%

Largest decline past year

52-Week Range

$38-$112

Price range past year

Annual Return

-45.1%

Cumulative gain past year

PeriodWHR ReturnS&P 500
1m-23.3%+4.4%
3m-49.5%+9.3%
6m-41.9%+10.5%
1y-45.1%+28.8%
ytd-42.7%+9.3%

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WHR Fundamental Analysis

Revenue growth has stalled and turned negative, with Q4 2025 revenue of $4.098 billion representing a year-over-year decline of -0.94%, and a multi-quarter trend showing volatility from $4.489 billion in Q1 2024 to a low of $3.621 billion in Q1 2025. Segment data reveals Laundry ($1.125B) and Refrigeration ($1.214B) as the largest contributors, but overall top-line pressure is evident across the business. Profitability is tenuous; while the company reported net income of $108 million and a net margin of 2.64% in Q4 2025, this represents a significant recovery from a net loss of -$391 million in Q4 2024, yet gross margin remains compressed at 14.03% for the quarter, down from the trailing twelve-month gross margin of 15.20%, indicating ongoing pricing and cost pressures. The balance sheet shows significant financial risk, with a debt-to-equity ratio of 2.88 indicating high leverage, though the company generated $1.15 billion in operating cash flow and $92 million in trailing twelve-month free cash flow in its latest quarter, providing some liquidity with a current ratio of 0.76, which is below the ideal threshold of 1.0, suggesting potential short-term liquidity constraints.

Quarterly Revenue

$4.1B

2025-12

Revenue YoY Growth

+0.00%

YoY Comparison

Gross Margin

+0.14%

Latest Quarter

Free Cash Flow

$92000000.0B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Cooking
Dishwashing
Laundry
Product and Service, Other
Refrigeration
Spare Parts and Warranties

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Valuation Analysis: Is WHR Overvalued?

Given that Net Income is positive ($108M in latest quarter), the primary valuation metric selected is the Price-to-Earnings (PE) ratio. The trailing PE is 12.74x, while the forward PE is significantly lower at 8.83x, indicating the market expects a substantial earnings recovery, though this optimism is tempered by recent guidance cuts. Compared to sector averages, Whirlpool trades at a discount based on its Price-to-Sales ratio of 0.26x, which is well below typical appliance manufacturer multiples, and its EV/EBITDA of 9.67x also suggests a valuation discount relative to peers, reflecting the market's pricing of significant operational and cyclical risks. Historically, the stock's current trailing PE of 12.74x sits near the lower end of its own historical range, which has seen ratios as high as 24.07x in mid-2023 and as low as -4.05x during loss-making periods, suggesting the current multiple prices in substantial pessimism but may not yet reflect the full impact of the recently announced dividend cut and guidance reduction.

PE

12.7x

Latest Quarter

vs. Historical

High-End

5-Year PE Range -10x~24x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

9.7x

Enterprise Value Multiple