WSM

Williams-Sonoma, Inc.

$226.06

-0.38%
Jun 22, 2026
Bobby Quantitative Model
Williams-Sonoma, Inc. is a leading specialty retailer in the home furnishings and housewares industry, operating a portfolio of brands including its namesake Williams-Sonoma, Pottery Barn, West Elm, and Rejuvenation. The company is a market leader in the premium home category, distinguished by its strong multi-channel presence blending retail stores with a robust direct-to-consumer e-commerce platform. The current investor narrative centers on the company's resilience amidst a challenging housing market, its ability to maintain industry-leading profitability despite revenue headwinds, and its strategic focus on expanding into business-to-business and franchise opportunities to drive future growth.

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WSM 12-Month Price Forecast

Historical Price
Current Price $226.06
Average Target $226.06
High Target $259.969
Low Target $192.151

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Williams-Sonoma, Inc.'s 12-month outlook, with a consensus price target around $293.88 and implied upside of +30.0% versus the current price.

Average Target

$293.88

9 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

9

covering this stock

Price Range

$181 - $294

Analyst target range

Buy
2 (22%)
Hold
4 (44%)
Sell
3 (33%)

The stock is covered by 9 analysts, indicating a moderate level of institutional interest. The consensus recommendation leans bullish, with recent institutional ratings showing a mix of 'Outperform', 'Buy', and 'Neutral' or 'Equal Weight' stances, but no outright sell ratings. The average target price is not explicitly provided in the data, so the implied upside or downside cannot be calculated; however, the pattern of recent analyst actions suggests a generally supportive view. The target price range is also not specified in the provided data. The high target would likely assume a successful navigation of the current revenue softness, margin preservation, and growth from new initiatives like B2B. The low target would factor in a deeper or prolonged downturn in the housing and home goods market leading to further revenue and margin pressure. The recent analyst actions from March 2026 show firms like Telsey Advisory Group, Baird, RBC Capital, and TD Cowen maintaining positive ratings, while Barclays, UBS, and Citigroup maintain neutral stances, indicating a balanced but cautiously optimistic sentiment.

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WSM Technical Analysis

The stock is in a sustained uptrend over the past year, evidenced by a 41.44% one-year price change. As of the latest close of $226.92, the stock is trading near the top of its 52-week range, approximately 97% of the way towards its 52-week high of $234.42, indicating strong momentum but also potential overextension. Recent momentum is exceptionally strong and accelerating, with a 32.11% gain over the past month and a 27.18% gain over the past three months, significantly outpacing the broader market's returns of 0.74% and 15.14% over the same periods, respectively. The stock's beta of 1.512 confirms it is approximately 50% more volatile than the S&P 500, which is critical for risk assessment. Key technical resistance is clearly defined at the 52-week high of $234.42, while support lies at the 52-week low of $154.11. A decisive breakout above $234.42 would signal a continuation of the powerful uptrend, whereas a failure could lead to a consolidation phase given the stock's elevated position. The stock's high beta of 1.512 and its recent outperformance relative to the market, with a 31.37% relative strength over one month, underscore its high-risk, high-reward profile. The 52-week range from $154.11 to $234.42 provides a clear framework for support and resistance, with the current price action near the upper bound suggesting the market is pricing in continued positive fundamentals.

Beta

1.51

1.51x market volatility

Max Drawdown

-23.6%

Largest decline past year

52-Week Range

$154-$234

Price range past year

Annual Return

+42.3%

Cumulative gain past year

PeriodWSM ReturnS&P 500
1m+17.4%-0.2%
3m+24.8%+14.0%
6m+19.3%+7.8%
1y+42.3%+25.3%
ytd+20.3%+9.2%

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WSM Fundamental Analysis

Revenue growth has turned negative, with the most recent quarterly revenue of $2.36 billion representing a year-over-year decline of 4.27%. This follows a multi-quarter trend of deceleration, as revenue in the prior-year Q4 was $2.46 billion, indicating a top-line contraction. Segment data shows the Pottery Barn segment is the largest contributor at $1.58 billion, followed by West Elm at $954 million, with all segments facing a challenging macro environment for home goods. Profitability remains a key strength, with the company reporting net income of $368 million and a robust gross margin of 46.87% for the latest quarter. The net margin stands at 15.61%, demonstrating the company's ability to convert sales to earnings efficiently. Operating margin was 20.27% for the quarter, showing that despite revenue pressure, the company maintains strong operational discipline and pricing power. The balance sheet is healthy, with a debt-to-equity ratio of 0.70, indicating moderate leverage. The company generates substantial cash, with trailing twelve-month free cash flow of $1.06 billion, providing ample liquidity for shareholder returns and investments. The current ratio of 1.39 shows sufficient short-term liquidity, while a return on equity of 52.26% is exceptionally high, reflecting efficient use of shareholder capital.

Quarterly Revenue

$2.4B

2026-02

Revenue YoY Growth

-0.04%

YoY Comparison

Gross Margin

+0.46%

Latest Quarter

Free Cash Flow

$1.1B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Other Segments
Pottery Barn Kids And Teen Segment
Pottery Barn Segment
West Elm Segment
Williams Sonoma Segment

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Valuation Analysis: Is WSM Overvalued?

Given the company's positive net income of $368 million, the primary valuation metric is the Price-to-Earnings (PE) ratio. The trailing PE ratio is 23.88x, while the forward PE is 22.12x, indicating the market expects modest earnings growth, as the forward multiple is slightly lower than the trailing figure. Compared to industry averages, the stock trades at a significant premium. Its trailing PE of 23.88x is well above typical specialty retail multiples, and its Price-to-Sales ratio of 3.33x also suggests a premium valuation. This premium is likely justified by the company's superior profitability metrics, including a net margin of 13.94% and an ROE of 52.26%, which are exceptional for the sector. Historically, the stock's current trailing PE of 23.88x is near the upper end of its own historical range observed in recent quarters, which has fluctuated between approximately 16.9x and 24.7x. Trading near historical highs suggests the market is pricing in optimistic expectations for sustained profitability and a potential rebound in growth, leaving little room for disappointment.

PE

23.9x

Latest Quarter

vs. Historical

High-End

5-Year PE Range 6x~25x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

15.7x

Enterprise Value Multiple