家乐氏
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家乐氏简介
Kellogg‘s （家乐氏） 公司为全球知名谷物早餐和零食制造商。其产品包括谷物早餐，饼干，烘烤点心，冷冻烘饼，馅饼壳，及冰淇筒。公司的品牌包括Kellogg's，Keebler，Pop- Tarts，Eggo，Cheez-It，Nutri-Grain，Rice Krispies，Special K, Murray，Austin，Morningstar Farms，Famous Amos，Carr's，Plantation，Ready Crust等。其业务通过以下七个细分市场运营：美国早晨食品，美国零食，美国特产，北美其他，欧洲，拉丁美洲和亚太。美国小吃分部提供饼干，饼干，咸味小吃，有益健康的小吃和水果风味的小吃。美国早晨食品部分包括谷物和烤面包机糕点。美国零食部分致力于将家乐氏产品出售给餐饮服务，便利店，自动售货机等渠道。北美其他地区包括美国Frozen，Kashi公司和RX业务。欧洲部分包括欧洲国家。拉丁美洲部分包括中美洲和墨西哥。亚太区包括撒哈拉以南非洲，澳大利亚以及亚洲及太平洋市场。该公司由Will Keith Kellogg于1906年成立，总部位于密歇根州的巴特尔克里克。
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