Equifax
EFX
$158.57
-1.66%
Equifax is one of the three dominant U.S. consumer credit bureaus, operating a data-and-analytics franchise that spans credit reporting, income and employment verification through its Workforce Solutions segment, and international operations that contribute roughly a quarter of revenue. Its competitive identity rests on an oligopolistic moat—lenders, employers, and government agencies depend on its proprietary data assets and embedded workflow integrations, making switching costs high and pricing power durable. The current investor debate centers on whether Equifax can reaccelerate revenue growth and restore margins after a multi-year cloud-migration and technology-rebuild cycle, with the stock having de-rated sharply as the market questions the durability of mortgage-sensitive credit inquiry volumes and the payoff timeline on its technology investments. Recent quarterly results showing double-digit revenue growth have not been enough to arrest the share-price decline, leaving investors weighing a structurally advantaged franchise against near-term earnings compression and a valuation that still embeds recovery optimism.…
EFX
Equifax
$158.57
Related headlines
Investment Opinion: Should I buy EFX Today?
Rating: Hold with a bias toward accumulating on weakness. The core thesis is that Equifax is a structurally advantaged franchise trading at a depressed valuation (forward PE 16.3x) with a consensus buy rating (mean 1.67) and an average target of $196.81 implying +22.1% upside, but near-term earnings compression and technical weakness argue for patience. The stock is not a compelling immediate buy given the -29% one-year decline and margin pressures, but the risk/reward is attractive for long-term investors willing to wait for the earnings recovery to become visible.
Supporting evidence is mixed but leans positive on valuation. The forward PE of 16.31x versus trailing 40.48x implies consensus EPS of $13.00, and the PEG ratio of 4.12x signals the market is paying for growth, but the price-to-FCF of 16.55x is well below the historical 77x-92x range, indicating significant de-rating. Revenue growth is accelerating at 10.61% YoY, and EBITDA margin of 29.74% remains robust, while TTM free cash flow of $1.105 billion provides ample coverage for dividends and buybacks. The 0.87% dividend yield with a 35.3% payout ratio offers a modest income floor. However, gross margin compression (54.49% vs 56.76% in Q4 2024) and flat EPS growth are red flags that must reverse for the bull case to play out.
The biggest risks are a continued delay in the earnings recovery, a break below the 52-week low of $137.01, and further margin erosion from rising interest and depreciation costs. This Hold would upgrade to Buy if the stock reclaims the $175-$180 resistance zone with volume confirmation and Q3 earnings show operating margin stabilization above 18%, or if forward EPS estimates are revised upward. It would downgrade to Sell if revenue growth decelerates below 8% or if the stock breaks decisively below $137. Relative to its own history, the stock is undervalued on PE and PS, but relative to peers it still carries a premium on EV/EBITDA and P/B; the valuation verdict is fairly valued to modestly undervalued for long-term investors, but not a screaming bargain given the execution risk.
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EFX 12-Month Price Forecast
The forward-looking view is cautiously neutral. On one hand, the valuation is compelling if the earnings recovery materializes: forward PE of 16.3x for a franchise with 54.5% gross margins and an oligopolistic moat is inexpensive, and the analyst consensus points to 22% upside. On the other hand, the near-term fundamentals show margin compression and flat EPS despite double-digit revenue growth, and the technical picture remains bearish with the stock in a pronounced downtrend. The key tension is the timing of the earnings inflection—the market is pricing in a recovery that has yet to show up in operating margins. I would upgrade to bullish if Q3 earnings demonstrate operating margin expansion above 19% and EPS growth exceeding 10%, or if the stock reclaims $175 with volume. I would downgrade to bearish if revenue growth decelerates below 8% or if the stock breaks below $137.
Wall Street consensus
Most Wall Street analysts maintain a constructive view on Equifax's 12-month outlook, with a consensus price target around $196.35 and implied upside of +23.8% versus the current price.
Average Target
$196.35
0 analysts
Implied Upside
+23.8%
vs. current price
Analyst Count
—
covering this stock
Price Range
$148 - $245
Analyst target range
Coverage is robust, with 21 analysts and a consensus recommendation of "buy" (mean rating of 1.67 on a 1-5 scale where lower is more bullish). The average target price of $196.81 implies roughly +22.1% upside from the current $161.25, a meaningful gap that suggests the sell-side views the recent decline as overdone relative to fundamentals. Consensus 2027 EPS of $13.00 and revenue of $8.42 billion underpin that optimism, and the institutional ratings flow is constructive—Rothschild & Co upgraded to Buy from Neutral in August 2026, and firms including Wells Fargo, Morgan Stanley, RBC, Baird, Needham, and UBS have maintained Buy/Overweight/Outperform ratings through the summer and fall, with no downgrades in the recent record.\n\nThe target range of $148.00 to $245.00 is wide—a spread of $97, or roughly 60% of the current price—signaling genuine disagreement about the earnings recovery timeline. The high target of $245 assumes successful execution on the technology platform, reacceleration in Workforce Solutions, margin expansion back toward historical peaks, and multiple re-rating toward the forward PE; the low target of $148 (only about 8% below the current price) prices in continued margin compression, weak mortgage-related inquiry volumes, and a delayed earnings inflection. The clustering of maintained bullish ratings despite a 29% one-year decline suggests analysts are anchoring on normalized earnings rather than near-term price action, but the wide dispersion and the stock's -44.56% relative underperformance versus SPY mean conviction is thinner than the headline "buy" consensus implies—investors should treat the average target as an aspiration contingent on a visible earnings turn, not a near-term catalyst.
Bulls vs Bears: EFX Investment Factors
The bear case currently has stronger near-term evidence: the stock is in a severe downtrend (-29% one-year, -44.6% relative to SPY), margins are compressing despite double-digit revenue growth, and the balance sheet offers limited liquidity cushion. However, the bull case rests on a powerful valuation argument—forward PE of 16.3x versus trailing 40.5x—and a unanimous analyst buy consensus with a $196.81 average target. The single most important tension is whether the earnings recovery implied by the forward multiple materializes; if EPS climbs toward the $13.00 consensus, the stock is deeply undervalued, but if margin pressure persists and earnings stagnate, the trailing 40x multiple is a warning sign. Near-term momentum and fundamentals favor the bear, but the risk/reward skews favorably for patient investors if the recovery timeline is credible.
Bullish
- Revenue accelerating at 10.6% YoY: Q2 2026 revenue of $1.700 billion rose 10.61% year-over-year, up from $1.537 billion in Q2 2025, with sequential growth from $1.442B (Q1 2025) to $1.700B showing consistent expansion. This top-line momentum contradicts the bear narrative of a structurally challenged franchise.
- Forward PE of 16.3x vs trailing 40.5x: The massive gap between trailing PE (40.48x) and forward PE (16.31x) implies consensus EPS of $13.00 versus a depressed trailing figure. If the earnings recovery materializes, the stock is inexpensive at 16.3x forward earnings for a data-analytics franchise with 54.5% gross margins.
- Analyst consensus buy with 22% upside: 21 analysts rate the stock a 'buy' (mean 1.67) with an average target of $196.81, implying +22.1% upside from $161.25. No downgrades were recorded recently, and Rothschild & Co upgraded to Buy in August 2026, suggesting the sell-side views the decline as overdone.
- Oligopolistic moat and high switching costs: Equifax is one of three dominant U.S. credit bureaus, with lenders, employers, and government agencies embedded in its workflow. Workforce Solutions ($705.4M) and U.S. Consumer Information Solutions ($611.6M) provide diversified, recurring revenue with pricing power.
Bearish
- Severe relative underperformance vs market: The stock is down 29.03% over one year and 24.66% YTD, versus the S&P 500's +15.53% and +11.93% returns. Relative strength versus SPY is -44.56% over one year and -36.59% YTD, among the weakest readings in large-cap industrials, signaling persistent distribution.
- Margin compression despite revenue growth: Q2 2026 gross margin of 54.49% and operating margin of 18.03% are below Q4 2024's 56.76% and 20.30%, respectively. EPS of $1.55 in Q2 2026 was essentially flat versus $1.54 in Q2 2025 despite 10.6% revenue growth, highlighting rising depreciation and interest costs.
- Stretched balance sheet and low liquidity: Debt-to-equity of 1.106x, a current ratio of just 0.605, and cash of only $170.1 million against $59.8 million quarterly interest expense leave limited cushion. Interest coverage of ~5.25x is adequate but not comfortable, and heavy capex ($135.0M in Q2) competes with $300M buybacks and $66.4M dividends.
- PEG ratio of 4.12x signals expensive growth: A PEG ratio of 4.12x indicates the market is paying heavily for growth, and the PS ratio of 4.40x and EV/EBITDA of 16.93x sit at premiums requiring justification. The stock's valuation still embeds recovery optimism despite the de-rating.
EFX Technical Analysis
Equifax is in a pronounced, sustained downtrend, with the shares down 29.03% over the trailing year and 24.66% year-to-date, a stark underperformance versus the S&P 500's +15.53% one-year and +11.93% YTD returns. At $161.25, the stock sits at roughly 23.8% of its 52-week range of $137.01 to $238.94—squarely in the lower quartile—signaling persistent distribution rather than a healthy pullback, though the proximity to the 52-week low also raises the question of whether capitulation is nearing. The relative strength figures reinforce the damage: -44.56% versus SPY over one year and -36.59% YTD, among the weakest readings in large-cap industrials.\n\nShort-term momentum remains negative but is showing tentative stabilization. The one-month change of -1.56% and three-month change of -8.94% indicate the decline has decelerated from the sharper six-month drop of -17.82%, and the last two sessions printed a sharp bounce from $150.36 to $161.26 (+7.3% in a single day on October 15), suggesting buyers are defending the $140-$150 zone. That said, the one-month relative strength of -2.78% versus SPY's +1.22% confirms the stock is still lagging a rising market, a classic sign of unresolved selling pressure rather than a confirmed reversal. The bounce lacks volume confirmation in the provided data, so it should be treated as a potential oversold rally until price reclaims the $170-$175 area.\n\nKey technical levels are well defined: support sits at the 52-week low of $137.01, with a secondary shelf near $140-$145 where the September selloff found buyers; resistance is anchored at the 52-week high of $238.94, with intermediate supply likely around $175-$180 (the July-August congestion zone) and the 200-day trend area above that. A decisive break below $137 would signal a fresh leg lower and likely trigger momentum-driven selling, while a reclaim of $175 would be the first evidence of a trend change. With a beta of 1.341, Equifax is roughly 34% more volatile than the market, and its max drawdown of -47.68% underscores that position sizing and stop discipline matter materially here—the stock can move 1.3x the market in either direction.
Beta
1.34
1.34x market volatility
Max Drawdown
-47.7%
Largest decline past year
52-Week Range
$137-$239
Price range past year
Annual Return
-30.1%
Cumulative gain past year
| Period | EFX Return | S&P 500 |
|---|---|---|
| 1m | -0.2% | +0.6% |
| 3m | -8.3% | +2.4% |
| 6m | -11.2% | +7.8% |
| 1y | -30.1% | +15.4% |
| ytd | -25.9% | +12.4% |
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EFX Fundamental Analysis
Revenue is growing at a healthy clip and, importantly, accelerating: Q2 2026 revenue of $1.700 billion rose 10.61% year-over-year, building on Q1 2026's $1.649 billion and Q4 2025's $1.551 billion, with the sequential cadence ($1.442B in Q1 2025 to $1.700B in Q2 2026) showing consistent mid-to-high single-digit to low-double-digit expansion. Segment data shows Workforce Solutions at $705.4 million and U.S. Consumer Information Solutions at $611.6 million as the twin engines, with International contributing $383.1 million—a mix that insulates the company somewhat from pure mortgage-cycle exposure. The growth trend supports the bull case that Equifax's data assets are compounding, but the market's skepticism is that this top-line strength has not translated into proportionate earnings power.\n\nProfitability is solid but under pressure at the margin. Q2 2026 net income was $183.9 million on a 10.82% net margin, with gross margin of 54.49% and operating margin of 18.03%—respectable for a data-services franchise but below the 56.76% gross margin and 20.30% operating margin posted in Q4 2024, indicating modest compression. EBITDA of $505.6 million (29.74% EBITDA margin) remains robust, and EPS of $1.55 in Q2 2026 compares favorably to $1.54 in Q2 2025, but the flat-to-down earnings trajectory against double-digit revenue growth points to rising depreciation, interest expense ($59.8 million in Q2 2026 versus $53.1 million a year earlier), and integration costs weighing on conversion. The key question is whether operating leverage reasserts itself as the technology build matures.\n\nThe balance sheet is the pressure point: debt-to-equity of 1.106x, a current ratio of just 0.605, and cash of only $170.1 million against $59.8 million of quarterly interest expense leave limited liquidity cushion, though interest coverage of roughly 5.25x remains adequate. Free cash flow is the saving grace—TTM FCF of $1.105 billion and Q2 2026 FCF of $204.8 million against $339.8 million of operating cash flow—but capital expenditures are heavy ($135.0 million in Q2 2026) and the company is simultaneously returning capital aggressively ($300 million of buybacks and $66.4 million of dividends in Q2 alone), which is why net cash change was -$13.3 million. ROE of 14.34% and ROA of 6.16% are decent but not exceptional, and the low current ratio means Equifax depends on steady cash generation to fund both growth capex and shareholder returns—a manageable but not comfortable position.
Quarterly Revenue
$1.7B
2026-06
Revenue YoY Growth
+10.6%
YoY Comparison
Gross Margin
54.5%
Latest Quarter
Free Cash Flow
$1.1B
Last 12 Months
Revenue & Net Income Trends (2 Years)
Revenue Breakdown
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Valuation Analysis: Is EFX Overvalued?
Because Equifax is profitable (Q2 2026 net income of $183.9 million), the PE ratio is the appropriate primary metric. The trailing PE of 40.48x looks rich, but the forward PE of 16.31x tells a very different story—the gap implies the market expects a dramatic earnings rebound, with consensus EPS of $13.00 versus the trailing figure that produces the 40x multiple. That forward multiple is the crux of the investment debate: if the earnings recovery materializes, the stock is inexpensive; if it slips, the trailing multiple is a warning sign.\n\nOn a peer basis, the picture is mixed. The PS ratio of 4.40x and EV/Sales of 3.78x are moderate for a data-analytics franchise, but the EV/EBITDA of 16.93x and P/B of 5.81x sit at premiums that require justification through superior growth and margins. Against a sector where the industry average PE is not provided in the data, the most telling comparison is internal: a PEG ratio of 4.12x signals the market is paying heavily for growth, and a price-to-free-cash-flow ratio of 16.55x (versus a historical 77x-92x range) suggests the stock has already de-rated substantially on cash-flow metrics. The premium embedded in book value and EBITDA multiples is defensible only if Workforce Solutions and the cloud-platform investments deliver the promised operating leverage.\n\nHistorical context is the most compelling part of the valuation case. Equifax's own PE has compressed from 56.9x in Q1 2025 and 49.3x in Q3 2025 to 40.5x today, while PS has fallen from 20.9x-25.3x in 2024-2025 to 4.40x and P/B from 7.4x to 5.81x—the stock is trading near the bottom of its multi-year valuation band on nearly every metric. That compression reflects genuine fundamental deterioration and multiple de-rating, but it also means much of the bad news is priced in; the forward PE of 16.31x versus a trailing 40.48x is the market's bet that earnings normalize, and the 0.87% dividend yield with a 35.3% payout ratio provides a modest income floor while investors wait.
PE
40.5x
Latest Quarter
vs. Historical
Low-End
5-Year PE Range 26x~73x
vs. Industry Avg
N/A
Industry PE ~N/A*
EV/EBITDA
16.9x
Enterprise Value Multiple
Investment Risk Disclosure
Equifax faces meaningful financial and operational risks. The balance sheet is the primary pressure point: debt-to-equity of 1.106x, a current ratio of just 0.605, and cash of only $170.1 million against $59.8 million of quarterly interest expense leave limited liquidity cushion. Interest coverage of roughly 5.25x is adequate but not comfortable, and the company is simultaneously funding heavy capital expenditures ($135.0 million in Q2 2026) and aggressive shareholder returns ($300 million buybacks and $66.4 million dividends in Q2), which produced a net cash change of -$13.3 million. Margin compression is another concern: Q2 2026 gross margin of 54.49% and operating margin of 18.03% are below Q4 2024's 56.76% and 20.30%, and EPS of $1.55 was flat versus $1.54 a year earlier despite 10.6% revenue growth, indicating that rising depreciation and interest costs are offsetting operating leverage. Revenue concentration in mortgage-sensitive credit inquiry volumes remains a structural vulnerability, though Workforce Solutions ($705.4M) and International ($383.1M) provide some diversification.
Market and competitive risks are significant. The stock has de-rated sharply, with trailing PE compressing from 56.9x in Q1 2025 to 40.5x today, yet it still trades at a premium on EV/EBITDA (16.93x) and P/B (5.81x) that requires justification through superior growth and margins. Beta of 1.341 means the stock is 34% more volatile than the market, amplifying downside in risk-off environments. Competitive disruption from alternative data providers and AI-driven lending platforms (e.g., Upstart's expansion in auto and mortgage loans) could pressure Equifax's pricing power over time, though the oligopolistic structure of the credit bureau industry provides a durable moat. Regulatory headwinds, including potential changes to credit reporting rules or data privacy legislation, represent an ongoing overhang. The wide analyst target range of $148 to $245 (a 60% spread) signals genuine disagreement about the earnings recovery timeline, and the stock's -44.56% relative underperformance versus SPY suggests conviction is thinner than the headline 'buy' consensus implies.
In a worst-case scenario, continued margin compression, weak mortgage-related inquiry volumes, and a delayed earnings inflection could drive the stock toward its 52-week low of $137.01, representing a decline of approximately 15% from the current $161.25. If the low target of $148 is breached and momentum selling accelerates, a break below $137 could trigger a fresh leg lower toward the $120-$130 range, implying a loss of 19-26%. The max drawdown of -47.68% illustrates the stock's capacity for severe declines in adverse conditions. A realistic bear-case downside is -15% to -20% (to $129-$137), with the analyst low target of $148 offering little cushion. Investors should note that the recent one-day bounce of +7.3% from $150.36 to $161.26 lacks volume confirmation and may be an oversold rally rather than a trend reversal.
FAQ
The most severe risk is financial: debt-to-equity of 1.106x, a current ratio of 0.605, and cash of only $170.1 million against $59.8 million quarterly interest expense leave limited liquidity cushion. Second is margin compression: gross margin fell to 54.49% in Q2 2026 from 56.76% in Q4 2024, and EPS was flat despite 10.6% revenue growth. Third is competitive and regulatory risk from alternative data providers and potential changes to credit reporting rules. Fourth is market risk: beta of 1.341 means the stock is 34% more volatile than the market, and the max drawdown of -47.68% illustrates its capacity for severe declines. A break below the 52-week low of $137.01 could trigger further selling.
The 12-month forecast has three scenarios: bull case (25% probability) targeting $220-$245 if earnings recovery accelerates and margins expand; base case (50% probability) targeting $180-$200 as margins stabilize and revenue grows 8-10%; and bear case (25% probability) targeting $137-$148 if margin compression persists and the stock retests its 52-week low. The base case is most likely, assuming operating margin stabilizes around 18-18.5% and EPS recovers toward $12.50-$13.00. The key assumption is that technology integration costs moderate and Workforce Solutions growth remains resilient. The wide analyst target range of $148-$245 reflects genuine uncertainty about the recovery timeline.
EFX appears fairly valued to modestly undervalued relative to its own history but still carries a premium on some peer metrics. The trailing PE of 40.48x looks rich, but the forward PE of 16.31x is inexpensive if consensus EPS of $13.00 is achieved. The PS ratio of 4.40x and P/B of 5.81x are below historical levels (PS was 20.9x-25.3x in 2024-2025), indicating significant de-rating. However, the EV/EBITDA of 16.93x and PEG of 4.12x suggest the market is still paying for growth. The valuation implies the market expects a dramatic earnings rebound; if that materializes, the stock is undervalued, but if it slips, the trailing multiple is a warning.
From a risk/reward perspective, EFX is a reasonable buy for long-term investors but not an urgent one. The stock trades at $161.25, implying 22.1% upside to the analyst average target of $196.81, and the forward PE of 16.31x is attractive for a franchise with 54.5% gross margins and an oligopolistic moat. However, the biggest downside risk is a retest of the 52-week low of $137.01, representing a 15% decline, and the technical trend remains negative with -44.56% relative underperformance versus SPY. The stock is a good buy for investors with a 2-3 year horizon who believe in the earnings recovery, but near-term traders should wait for confirmation of a trend change above $175.
EFX is better suited for long-term investment with a minimum holding period of 2-3 years. The stock is in a turnaround phase with a depressed valuation (forward PE 16.31x) and a consensus buy rating, but near-term earnings visibility is low and margins are compressing. The beta of 1.341 and max drawdown of -47.68% make it unsuitable for short-term traders seeking stability. The 0.87% dividend yield with a 35.3% payout ratio provides a modest income floor while waiting for the recovery. Long-term investors can accumulate on weakness toward the $140-$150 range, but should size positions carefully given the volatility and monitor the $137 support level as a risk management trigger.

