M

Mk Restaurant Group

$23.16

+4.42%
Jun 10, 2026
Bobby Quantitative Model
Macy's Inc. is a leading American omnichannel retailer operating approximately 430 namesake department stores, along with Bloomingdale's, Bloomie's, and Bluemercury beauty stores, primarily in the consumer cyclical sector. The company is a legacy market leader in the department store industry, distinguished by its national brand recognition, extensive physical footprint, and growing digital presence. The current investor narrative is dominated by a high-stakes turnaround story, as recent Q1 2026 results that beat expectations and lifted guidance have provided tangible credibility to management's strategic overhaul, though persistent Wall Street skepticism about the long-term viability of the brick-and-mortar model continues to fuel debate.

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BobbyInvestment Opinion: Should I buy M Today?

Rating & Thesis: Hold. Macy's presents a high-risk, high-reward turnaround story where recent positive catalysts are balanced against profound secular challenges and a stock price that has already discounted much of the near-term optimism. The lack of a robust analyst consensus makes it difficult to anchor a price target, but the current valuation, while low, may not fully compensate for the execution risk.

Supporting Evidence: The stock trades at a compelling 8.44x trailing P/E and 0.24x P/S, which are deep discounts to historical retail averages. It generates substantial free cash flow ($1.06B TTM) to support operations and its 3.6% dividend. Furthermore, the company has demonstrated it can be profitable, with a trailing twelve-month gross margin of 36.55% and a return on equity of 13.21%. The recent 101% price surge and Q1 guidance raise provide technical and fundamental momentum.

Risks & Conditions: The two biggest risks are a return to sustained revenue declines and a failure to maintain recent margin improvements. This Hold rating would upgrade to a Buy if the stock pulls back significantly (e.g., below $18) offering a better margin of safety, or if the next two quarters show consecutive YoY revenue growth and stable gross margins above 36%. It would downgrade to a Sell if quarterly revenue declines accelerate beyond 3% or if free cash flow turns negative. Relative to its own depressed history and challenged sector, the stock is fairly valued, reflecting a balanced view of its turnaround potential against its substantial risks.

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M 12-Month Price Forecast

The outlook for Macy's is bifurcated and highly dependent on execution over the next 12 months. The base case of range-bound trading is most likely, as the company's deep valuation and cash flow provide support, while secular headwinds and high volatility cap significant multiple expansion. The stock is a 'show me' story; the stance would upgrade to bullish on confirmation of sustained revenue growth and margin stability for two consecutive quarters. Conversely, a downgrade to bearish would be triggered by a guidance cut or a breakdown below key technical support near $18. The high probability-weighted expected return is modest, favoring a patient, trading-oriented approach rather than a core long-term holding.

Historical Price
Current Price $23.16
Average Target $22.5
High Target $32
Low Target $10.54

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Mk Restaurant Group's 12-month outlook, with a consensus price target around $30.11 and implied upside of +30.0% versus the current price.

Average Target

$30.11

1 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

1

covering this stock

Price Range

$19 - $30

Analyst target range

Buy
0 (0%)
Hold
0 (0%)
Sell
1 (100%)

Insufficient analyst coverage available. The provided data indicates coverage from only one analyst, which is minimal for a company of Macy's size and profile. This limited coverage typically reflects diminished institutional interest, often associated with companies undergoing significant transformation or facing secular challenges. The implication is that the stock may experience higher volatility and less efficient price discovery due to the lack of a robust analyst consensus to anchor expectations, placing greater emphasis on company-specific catalysts and quarterly execution for price movement.

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Bulls vs Bears: M Investment Factors

The bull and bear cases for Macy's are in sharp conflict, with the bulls pointing to deep valuation, strong cash flow, and recent operational momentum, while bears highlight secular revenue decline, earnings volatility, and overwhelming Wall Street skepticism. Currently, the bullish evidence has gained strength due to the powerful technical breakout and the Q1 beat/guidance raise, which provide concrete, near-term validation of the turnaround. However, the bearish concerns regarding long-term viability are structural and not easily dismissed. The single most important tension in the investment debate is whether the recent operational improvements and guidance raise mark the beginning of a sustainable, multi-year turnaround that can overcome secular retail headwinds, or merely a temporary respite before the long-term decline resumes. The resolution of this tension will be determined by the trajectory of same-store sales and gross margins over the next several quarters.

Bullish

  • Deeply Discounted Valuation: Macy's trades at a trailing P/E of 8.44x and a P/S of 0.24x, a significant discount to the broader sector. This extreme undervaluation provides a substantial margin of safety if the turnaround gains traction.
  • Strong Free Cash Flow Generation: The company generated $1.06 billion in TTM free cash flow, providing ample internal capital to fund its strategic overhaul and maintain its 3.6% dividend yield. This financial flexibility is a critical asset in a turnaround.
  • Powerful Technical Momentum: The stock has surged 101.14% over the past year and 19.45% in the last month, significantly outperforming the S&P 500. This price action suggests growing investor confidence in the turnaround narrative and a potential breakout above the 52-week high of $24.41.
  • Q1 Beat & Raised Guidance: Recent Q1 2026 results beat expectations and led to a full-year guidance raise, providing tangible evidence that management's turnaround strategy is beginning to work. This is a crucial positive catalyst for a story-driven stock.

Bearish

  • Persistent Revenue Decline: The most recent quarterly revenue of $7.92 billion declined 1.14% year-over-year, highlighting the ongoing secular headwinds facing the department store model. Without sustainable top-line growth, the turnaround thesis remains unproven.
  • Extreme Earnings Volatility: Net income swung dramatically from $11 million in Q3 2025 to $506 million in Q4 2025. This inconsistency makes forecasting difficult and underscores the operational challenges and potential lumpiness in the company's profit recovery.
  • High Short Interest & Limited Analyst Coverage: A short ratio of 7.26 days and coverage from only one analyst reflect deep-seated Wall Street skepticism about the company's long-term viability. This creates a volatile trading environment and a high bar for sustained positive sentiment.
  • High Beta & Volatility: With a beta of 1.503, Macy's is approximately 50% more volatile than the market. This magnifies downside risk during market pullbacks and makes the stock unsuitable for risk-averse investors, especially after its 101% run-up.

M Technical Analysis

The stock is in a powerful long-term uptrend, evidenced by a staggering 101.14% price increase over the past year. As of the latest close at $23.03, the stock is trading near the top of its 52-week range, approximately 94% of the way from its low of $10.54 to its high of $24.41, indicating strong momentum but also proximity to a key technical resistance level that could signal overextension. Recent momentum has been exceptionally strong, with the stock surging 19.45% over the past month and 26.05% over the past three months, significantly outpacing the broader market's gains of 4.6% and 12.6%, respectively, which suggests accelerating bullish sentiment and a potential breakout attempt. Key technical levels are clearly defined, with immediate resistance at the 52-week high of $24.41 and support at the 52-week low of $10.54; a decisive breakout above $24.41 would confirm the uptrend's strength, while a failure could lead to consolidation. The stock's beta of 1.503 indicates it is approximately 50% more volatile than the S&P 500, a critical factor for risk management given its recent explosive moves and the inherent volatility in a turnaround story.

Beta

1.50

1.50x market volatility

Max Drawdown

-29.9%

Largest decline past year

52-Week Range

$11-$24

Price range past year

Annual Return

+87.2%

Cumulative gain past year

PeriodM ReturnS&P 500
1m+23.9%-1.9%
3m+34.9%+8.9%
6m-4.1%+6.4%
1y+87.2%+20.3%
ytd+1.8%+6.4%

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M Fundamental Analysis

Revenue growth remains a significant challenge, with the most recent quarterly revenue of $7.92 billion representing a year-over-year decline of 1.14%, continuing a trend of stagnation or slight contraction. However, the composition shows strength in specific segments, as Women's Accessories, Shoes, Cosmetics and Fragrances generated $7.17 billion, constituting the largest revenue driver at 64% of 2025 net retail sales. Profitability has shown dramatic quarterly volatility but ended the fiscal year positively; the latest Q4 net income was $506 million with a net margin of 6.39%, a significant improvement from the $11 million net income in Q3, while the trailing twelve-month gross margin stands at 36.55%. The balance sheet and cash flow position are supportive of the turnaround, with a debt-to-equity ratio of 1.07 indicating moderate leverage, a healthy current ratio of 1.49 for liquidity, and robust free cash flow of $1.06 billion over the trailing twelve months providing internal funding flexibility. The return on equity of 13.21% is respectable, suggesting the company is generating adequate returns on shareholder capital despite the operational headwinds.

Quarterly Revenue

$7.9B

2026-01

Revenue YoY Growth

-0.01%

YoY Comparison

Gross Margin

+0.26%

Latest Quarter

Free Cash Flow

$1.1B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Credit Card Revenues, Net
Macy's Media Network Revenue, Net
Home Other
Mens And Kids
Women's Accessories, Shoes, Cosmetics and Fragrances
Womens Apparel

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Valuation Analysis: Is M Overvalued?

Given the company's positive net income, the primary valuation metric is the Price-to-Earnings (PE) ratio. The trailing PE ratio is 8.44x, while the forward PE is 10.21x; the higher forward multiple suggests the market is pricing in expectations for earnings growth in the coming year. Compared to sector averages, Macy's trades at a significant discount; its trailing PE of 8.44x is well below typical department store valuations, and its Price-to-Sales ratio of 0.24x and EV-to-Sales of 0.42x are exceptionally low, reflecting deep skepticism about long-term growth prospects and the sustainability of its margins. Historically, the stock's current trailing PE of 8.44x sits near the middle of its own range over recent quarters, which have seen values swing from as low as 2.68x to over 118x during periods of minimal earnings, suggesting the current valuation is not stretched relative to its own history but remains depressed compared to pre-downturn levels, indicating the market is still discounting a successful full turnaround.

PE

8.4x

Latest Quarter

vs. Historical

Mid-Range

5-Year PE Range -51x~119x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

4.9x

Enterprise Value Multiple

Investment Risk Disclosure

Financial & Operational Risks: Macy's faces significant financial risks stemming from its inability to generate consistent revenue growth, with the latest quarter showing a 1.14% YoY decline. Earnings are highly volatile, as evidenced by the swing from $11 million in Q3 to $506 million in Q4, making the business difficult to model and increasing the risk of future earnings misses. While the balance sheet is stable with a 1.07 debt-to-equity ratio, the company's heavy reliance on a single product category (Women's Accessories, Shoes, Cosmetics & Fragrances at 64% of sales) creates concentration risk if consumer tastes shift or economic conditions weaken in this discretionary segment.

Market & Competitive Risks: The stock's primary market risk is valuation compression if the turnaround narrative falters. Despite a low absolute P/E of 8.44x, the stock has rallied 101% in a year and trades at 94% of its 52-week high, leaving little room for disappointment. Competitive risks from e-commerce giants and off-price retailers are existential, pressuring both market share and margins. The stock's high beta of 1.503 means it is highly sensitive to broader market moves, and a sector rotation away from cyclical or turnaround stories could trigger a sharp correction. The minimal analyst coverage (only one analyst) exacerbates volatility and reduces price discovery efficiency.

Worst-Case Scenario: The worst-case scenario involves a recessionary consumer pullback coinciding with a failed execution of Macy's turnaround plan, leading to a rapid resumption of market share losses and margin erosion. This could trigger a liquidity crisis if free cash flow turns negative, forcing dividend cuts or asset sales. In this adverse scenario, the stock could realistically re-test its 52-week low of $10.54, representing a downside of approximately -54% from the current price of $23.03. A drawdown of this magnitude is plausible given the stock's 29.94% maximum drawdown over the recent period and its history of deep valuation during periods of distress.

FAQ

The key risks are, in order of severity: 1) Secular Decline Risk: Persistent revenue contraction (-1.14% YoY last quarter) as consumers shift spending away from traditional department stores. 2) Execution & Volatility Risk: Extreme quarterly earnings volatility (Q3 net income of $11M vs. Q4's $506M) and a high beta of 1.503 make the stock unpredictable. 3) Sentiment & Liquidity Risk: Extremely high short interest (7.26 days to cover) and minimal analyst coverage create a volatile trading environment prone to sharp swings on news. 4) Concentration Risk: 64% of sales come from Women's apparel and accessories, making the company vulnerable to a downturn in that specific discretionary category.

Our 12-month forecast outlines three scenarios. The Base Case (50% probability) sees the stock trading between $20 and $25, as the company stabilizes but fails to achieve robust growth, with the valuation remaining depressed. The Bull Case (30% probability) projects a range of $28 to $32, driven by successful turnaround execution, return to revenue growth, and multiple expansion. The Bear Case (20% probability) warns of a drop to between $10.54 and $16 if the turnaround fails and secular pressures intensify. The Base Case is most likely, hinging on the assumption that Macy's can maintain current profitability levels without a further deterioration in sales.

Macy's stock is statistically undervalued based on traditional metrics. Its trailing P/E of 8.44x and Price-to-Sales ratio of 0.24x are deeply discounted compared to both sector peers and its own historical averages during healthier periods. This discount reflects the market's skepticism about the long-term viability of the department store model and the sustainability of recent earnings. The valuation implies the market expects minimal growth or further decline. Therefore, while the stock is cheap on an absolute basis, it may be fairly valued or even overvalued if the turnaround fails to materialize, representing a classic 'value trap' scenario.

Macy's is a high-risk, high-potential-reward speculative buy, not a core holding. For investors with a high risk tolerance and a belief in the turnaround narrative, the current price offers a compelling valuation (P/E of 8.44x) and a 3.6% dividend. However, the stock has already rallied 101% in a year, reducing the margin of safety, and faces profound secular challenges. It is a good buy only for those who can actively monitor the company's quarterly execution and are prepared for significant volatility, with the understanding that the downside risk to the 52-week low of $10.54 (-54%) is very real if the plan fails.

Macy's is primarily suitable for medium-term, tactical investment based on the progression of its turnaround story, not for long-term buy-and-hold. The stock's high beta (1.503) and binary outcome make it too volatile for short-term trading without a strong risk management strategy. Given the need to validate the thesis over several quarters, a minimum holding period of 12-18 months is suggested to allow for 2-3 earnings reports. The 3.6% dividend provides some income while waiting, but the stock lacks the earnings visibility and growth trajectory typical of a long-term core holding. It is best suited for a satellite position in a diversified portfolio where the investor is actively monitoring quarterly results.