Equifax Inc.

EFX

Equifax is a major provider of consumer credit data and analytics within the credit reporting industry.
It is one of the three largest credit bureaus, with its core strength stemming from its vast database of consumer financial information.

$192.80 +0.00 (+0.00%)

Updated: February 16, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy EFX Today?

Based on a comprehensive review of Equifax (EFX), the stock presents a challenging profile for new investment at this time.

From a technical perspective, the stock is showing significant weakness, with sharp recent declines and high volatility, suggesting ongoing downward pressure. Fundamentally, while revenue is stable, there are clear concerns with a collapsing gross profit margin and potential liquidity constraints indicated by the low current ratio. The valuation appears demanding, with premium multiples like a TTM PE of 47.6 and a high PEG ratio, implying the stock's price already reflects lofty growth expectations that may be difficult to achieve given the recent operational pressures.

Recommendation: HOLD / MONITOR

Currently, the combination of technical weakness, concerning fundamental trends, and a rich valuation creates significant headwinds. Investors should wait for signs of stabilization in the company's profit margins and a more compelling valuation before considering a position. The current risk-reward profile does not justify a buy recommendation.

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EFX 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the comprehensive analysis provided, here is the 12-month outlook for Equifax (EFX):

12-Month Outlook for EFX

The outlook for EFX over the next year is cautious, with the stock likely to face headwinds as it works to stabilize its operations. Key catalysts for a positive reassessment would be demonstrating a successful reversal of the collapsing gross profit margins and evidence that its current growth strategy can justify its premium valuation. The primary risks are the persistence of operational pressures, an inability to improve profitability, and the high likelihood of volatility due to its rich valuation multiples (TTM PE of 47.6) if growth expectations are not met. Without a specific analyst target, the near-term price action is expected to be challenging, and investors should monitor for a more attractive entry point, aligning with the HOLD / MONITOR recommendation.

Wall Street Consensus

Most Wall Street analysts are optimistic about Equifax Inc.'s 12-month outlook, with consensus target around $192.80, indicating expected upside potential.

Average Target
$192.80
24 analysts
Implied Upside
+0%
vs. current price
Analyst Count
24
covering this stock
Price Range
$154 - $251
Analyst target range
Buy Buy
16 (67%)
Hold Hold
8 (33%)
Sell Sell
0 (0%)

Bulls vs Bears: EFX Investment Factors

Overall, EFX has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strategic Acquisitions Driving Growth: Growth is fueled by recent acquisitions and sustained revenue momentum.
  • Strong Institutional Investor Confidence: Multiple funds are increasing or opening new positions in the stock.
  • Innovation in AI and Technology: AI innovations are expected to enhance its data analytics offerings.
  • Attractive Valuation After Decline: The 20% price drop presents a potential buying opportunity.
Bearish Bearish
  • Weak Stock Price Performance: Stock is down 20% over the past year, underperforming the sector.
  • CEO Share Sale: Recent sale of shares by the CEO may signal internal concerns.
  • Revenue and Earnings Pressure: Revenue and earnings growth may be disappointing despite company efforts.
  • Sector Underperformance: The stock is lagging behind industrial sector benchmarks in 2025.
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EFX Technical Analysis

EFX has demonstrated notably weak performance with substantial recent declines and significant underperformance relative to the broader market.

The stock has declined sharply over both short-term periods, with a 12.27% drop over one month and 7.67% over three months, substantially underperforming the market by 7.72% during the latter period. This pronounced weakness, coupled with a high beta of 1.559, indicates heightened volatility and significant downside pressure recently.

Currently trading at $192.80, EFX sits approximately 31% above its 52-week low but remains 31% below its 52-week high, positioning it closer to the midpoint of its annual range. Given the steep 37.6% maximum drawdown and recent sharp declines, the stock appears oversold in the near term despite its considerable distance from recent peaks.

šŸ“Š Beta
1.56
1.56x market volatility
šŸ“‰ Max Drawdown
-37.6%
Largest decline past year
šŸ“ˆ 52-Week Range
$166-$281
Price range past year
šŸ’¹ Annual Return
-21.8%
Cumulative gain past year
Period EFX Return S&P 500
1m -12.3% -1.2%
3m -7.7% +0.1%
6m -20.3% +7.8%
1y -21.8% +11.5%
ytd -9.9% -0.2%

EFX Fundamental Analysis

Revenue & Profitability EFX demonstrated stable revenue growth with Q4 2025 revenue of $1.55 billion, slightly up from $1.54 billion in Q3. However, gross profit ratio declined significantly from 57.1% to 10.9%, primarily due to a substantial increase in cost of revenue. Net profit margin improved to 11.3% from 10.4% in Q3, indicating better cost management despite gross margin pressure.

Financial Health The company maintains a moderate debt level with a debt-to-equity ratio of 1.11 and total debt to capitalization of 52.5%. Interest coverage remains adequate at 5.25x, while the cash flow to debt ratio of 0.09 suggests limited cash generation relative to obligations. Current ratio of 0.60 indicates potential liquidity constraints in meeting short-term liabilities.

Operational Efficiency EFX shows modest operational efficiency with ROE of 3.8% and asset turnover of 0.13, reflecting moderate returns on capital deployment. The company maintains strong cash flow generation with operating cash flow per share of $3.88, though fixed asset turnover of 0.43 indicates room for improvement in asset utilization efficiency.

Quarterly Revenue
$1.5B
2025-09
Revenue YoY Growth
+8.0%
YoY Comparison
Gross Margin
N/A%
Latest Quarter
Free Cash Flow
$0.8B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is EFX Overvalued?

Valuation Level: Equifax's valuation appears significantly elevated based on multiple metrics. With a TTM PE of 47.6 and forward PE of 37.5, the stock trades at a premium multiple that suggests high growth expectations from the market. The extremely high EV/EBITDA of 66.9 and elevated PEG ratio of 3.2 further indicate the stock may be overvalued relative to its current earnings power and growth trajectory.

Peer Comparison: Without specific industry average data for comparison, a comprehensive peer analysis cannot be conducted. However, given the substantial premiums across all valuation metrics shown, Equifax's valuation likely exceeds typical industry norms. Investors would benefit from comparing these figures against professional services or data analytics sector averages for proper context.

PE
47.6x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 27Ɨ-73Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
66.9x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: EFX exhibits high volatility, with a beta of 1.559 indicating it is roughly 56% more volatile than the broader market. This elevated sensitivity was confirmed by the significant 1-year maximum drawdown of -37.6%, underscoring the stock's potential for substantial price declines during market downturns.

Other Risks: While the absence of notable short interest suggests limited speculative pressure or immediate downside sentiment, the broader risk profile must still consider EFX's specific industry challenges and liquidity. Factors such as regulatory changes affecting the credit reporting sector and overall trading volume should be carefully evaluated.

FAQs

Is EFX a good stock to buy?

Based on the provided analysis, my opinion is neutral.

The stock is experiencing significant technical weakness and appears overvalued on several metrics (high P/E, EV/EBITDA), which are key concerns. However, strong institutional confidence and strategic investments in AI provide a solid fundamental growth thesis for the long term.

This stock may suit long-term, growth-oriented investors who are comfortable with high volatility and can look past near-term price pressure to bet on the company's strategic initiatives.

Is EFX stock overvalued or undervalued?

Based on the provided data, EFX stock currently appears overvalued. Its valuation metrics are significantly elevated compared to typical market standards, with a TTM PE of 47.6, Forward PE of 37.5, and a notably high PEG ratio of 3.2. The premium pricing reflects aggressive growth expectations from the market, but these are not convincingly supported by the underlying fundamentals, which show pressure on gross profitability and modest operational efficiency (ROE of 3.8%). The high PEG ratio, in particular, indicates the stock's price may be expensive relative to its expected earnings growth.

What are the main risks of holding EFX?

Based on the provided information, here are the key risks of holding EFX stock:

1. High Market Volatility and Downside Risk: The stock's high beta (1.559) and substantial maximum drawdown (-37.6%) indicate it is significantly more volatile than the market and prone to sharp price declines during downturns. 2. Significant Profitability Pressure: A drastic quarterly decline in the gross profit margin from 57.1% to 10.9% signals severe and immediate pressure on core profitability, potentially from rising costs. 3. Liquidity Constraint Risk: A current ratio of 0.60 suggests the company may face challenges in meeting its short-term obligations with its short-term assets.

What is the price forecast for EFX in 2026?

Based on the provided analysis, my forecast for EFX stock through 2026 is one of high uncertainty with a cautious outlook, pending evidence of a operational turnaround.

My base case target range for 2026 is $180-$210, reflecting the struggle to justify its current premium valuation if profitability issues persist, while a bull case of $230-$260 would require a successful execution of its growth strategy and a decisive reversal of the collapsing gross margins. The key growth drivers are the company's ability to improve cost management to restore profitability and to demonstrate that its growth initiatives can generate sufficient returns on capital.

The main assumptions are that operational pressures continue in the near term and that the company's high valuation multiples (TTM PE of 47.6) will lead to significant volatility if financial performance disappoints. This forecast is highly uncertain and heavily dependent on the company's forthcoming quarterly results, which will provide critical evidence of whether management can stabilize the business.