Nike, Inc.

NKE

Nike designs, develops, and markets athletic footwear and apparel in the global sports industry.
The company is globally renowned for its powerful brand, iconic "swoosh" logo, and major athlete endorsements driving its market leadership.

$63.13 +2.03 (+3.32%)

Updated: February 15, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy NKE Today?

Analysis of Nike (NKE)

Technical Perspective NKE shows near-term pressure with a one-month decline but has demonstrated relative strength over three months, outperforming the market. Trading closer to its 52-week low, the stock appears to offer recovery potential from what may be oversold levels, though its higher beta indicates continued volatility ahead.

Fundamental Assessment Revenue growth is positive sequentially, but profitability is under pressure with declining gross margins. While Nike maintains a healthy balance sheet with low debt, operational metrics like ROE and inventory turnover reflect inefficiencies that need addressing to improve returns.

Valuation & Risk Context Valuation multiples appear stretched, with high P/E and EV/EBITDA ratios suggesting the stock is priced for robust future growth. Risks include elevated market volatility and competitive headwinds, though the lack of high short interest signals limited bearish speculation.

Investment Recommendation Nike’s strong brand and solid financial health provide a foundation for recovery, but current valuation leaves little margin for error. Given operational challenges and premium pricing, investors may want to wait for a more attractive entry point or clearer signs of margin improvement. For now, a hold stance is prudent rather than a new buy.

CTA Banner

NKE 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the provided analysis, Nike's 12-month outlook is one of cautious optimism, contingent on its ability to execute a turnaround.

Key catalysts for outperformance would be successful product innovation that reinvigorates demand and, crucially, a clear demonstration of operational efficiency leading to improved gross margins. The primary risks remain intense competitive pressure from brands like On and Hoka, along with the possibility that stretched valuations could limit upside if financial improvements are slower than expected. Given the absence of a specific analyst target and trading near 52-week lows, a potential recovery could see the stock trade in a range of $75 - $90 if management successfully addresses its operational challenges.

Wall Street Consensus

Most Wall Street analysts are optimistic about Nike, Inc.'s 12-month outlook, with consensus target around $63.13, indicating expected upside potential.

Average Target
$63.13
39 analysts
Implied Upside
+0%
vs. current price
Analyst Count
39
covering this stock
Price Range
$50 - $82
Analyst target range
Buy Buy
23 (59%)
Hold Hold
14 (36%)
Sell Sell
2 (5%)

Bulls vs Bears: NKE Investment Factors

Overall, NKE has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Earnings Beat Expectations: Nike topped Wall Street's Q2 earnings and revenue estimates despite challenges.
  • Digital Strategy Progress: Company continues digital transformation efforts to drive long-term growth.
  • Brand Strength Remains: Nike maintains strong global brand positioning despite regional headwinds.
  • Valuation Opportunity: Stock trading well below 52-week high presents potential buying opportunity.
Bearish Bearish
  • China Sales Plunge: Significant sales decline in key China market driving investor concerns.
  • Margin Pressure: Ongoing margin compression from tariff impacts and cost inflation.
  • Channel Disruption: Retail channel challenges creating uneven recovery across regions.
  • Investor Confidence Erosion: Stock down 11% in 3 months reflecting sentiment deterioration.
  • Regional Recovery Uncertainty: Uneven performance across markets creating growth sustainability concerns.
Reward Banner

NKE Technical Analysis

NKE has demonstrated mixed performance with recent short-term pressure but maintains a modest longer-term gain compared to market benchmarks. The stock has underperformed over one month while outperforming over three months, though it remains positioned closer to the lower end of its 52-week range after a significant maximum drawdown. Its beta indicates higher volatility than the broader market.

Short-term performance shows recent weakness with a 3.72% decline over one month, contrasting with a positive 3.83% three-month return. Notably, NKE has outperformed the market by 3.78% over this three-month period, suggesting relative strength despite recent pressure and higher volatility as indicated by its beta of 1.279.

Currently trading at $63.13, NKE sits approximately 23% above its 52-week low but remains 23% below its high, indicating considerable recovery potential from recent lows. The substantial 34.81% maximum drawdown over the past year places the stock in a potentially oversold territory relative to its recent peak, suggesting room for recovery.

📊 Beta
1.28
1.28x market volatility
📉 Max Drawdown
-34.8%
Largest decline past year
📈 52-Week Range
$52-$82
Price range past year
💹 Annual Return
-18.6%
Cumulative gain past year
Period NKE Return S&P 500
1m -3.7% -1.2%
3m +3.8% +0.1%
6m -15.1% +7.8%
1y -18.6% +11.5%
ytd -0.2% -0.2%

NKE Fundamental Analysis

Revenue & Profitability Nike demonstrated sequential revenue growth from Q1 to Q2 FY2026, increasing from $11.72 billion to $12.43 billion. However, profitability metrics showed pressure as the gross profit ratio declined from 42.2% to 40.6% quarter-over-quarter, though net income improved to $792 million. The net profit margin remains modest at approximately 6.4%, indicating ongoing cost management challenges.

Financial Health The company maintains a conservative debt profile with a low debt ratio of 29.9% and strong interest coverage of 11.2x. Cash flow generation appears adequate with a current ratio of 2.1, though the cash flow to debt ratio of 0.05 suggests limited discretionary capacity for significant debt reduction or aggressive investments.

Operational Efficiency Nike's operational efficiency shows room for improvement with an ROE of 5.6% and asset turnover of 0.33, indicating suboptimal returns on shareholder equity and asset utilization. The inventory turnover of 0.96 and operating cycle of 136 days reflect potential inefficiencies in working capital management that could be optimized.

Quarterly Revenue
$12.4B
2025-11
Revenue YoY Growth
+0.6%
YoY Comparison
Gross Margin
40.6%
Latest Quarter
Free Cash Flow
$2.9B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

RockFlow Bobby - Your AI Investment Partner

Get real-time data, AI-driven personalized investment analysis to make smarter investment decisions

Try Now & Get Tesla Stock Reward

Valuation Analysis: Is NKE Overvalued?

Based on the provided metrics, Nike appears significantly overvalued. The TTM P/E of 37.03 and Forward P/E of 30.51 are high on an absolute basis, suggesting a substantial growth premium is priced into the stock. The elevated PEG ratio of nearly 3.0 indicates investors are paying a high price for its expected earnings growth, while the extremely high EV/EBITDA ratio of 101.1 points to expensive valuation relative to its operational cash flow.

A peer comparison against broader industry averages is not possible with the data provided. To properly contextualize these multiples, a comparison to the average P/E, P/B, and EV/EBITDA for the apparel and footwear manufacturing sector would be required. Without this benchmark, the analysis remains based solely on absolute valuation levels, which signal a premium pricing.

PE
37.0x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 24×-106×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
101.1x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: NKE's beta of 1.279 indicates the stock is approximately 28% more volatile than the broader market, presenting an elevated level of systematic risk. This is compounded by a significant one-year maximum drawdown of -34.81%, highlighting substantial downside volatility and potential for steep losses during market downturns. Investors should be prepared for above-average price swings.

Other Risks: The absence of reported short interest suggests a lack of significant speculative pressure or bearish sentiment from sophisticated investors, which is a positive factor. However, investors should consider broader macroeconomic and competitive risks, such as slowing consumer demand and intense competition in the athletic apparel sector, that are not captured by this metric.

FAQs

Is NKE a good stock to buy?

I maintain a neutral-to-bearish stance on NKE. The stock faces significant headwinds including margin pressure from cost inflation and troubling China sales declines, while its elevated valuation (P/E of 37) appears stretched amidst these operational challenges. Although trading 23% below its 52-week high presents some opportunity, current risks outweigh near-term catalysts. This stock suits only patient, long-term investors comfortable with above-market volatility who believe in Nike's brand resilience.

Is NKE stock overvalued or undervalued?

Based on the provided data, Nike appears overvalued. Its current P/E of 37 and Forward P/E of 30.5 are very high on an absolute basis, and a PEG ratio near 3.0 indicates that investors are paying a steep price for its expected earnings growth. This premium valuation is difficult to justify given the company's modest net profit margin of ~6.4% and operational inefficiencies reflected in its low ROE of 5.6%. While financially healthy, Nike's current growth and profitability levels do not seem to support such elevated valuation multiples.

What are the main risks of holding NKE?

Based on the provided information, the key risks of holding NKE stock are:

1. Heightened market volatility risk: With a beta of 1.279 and a significant 52-week maximum drawdown of -34.81%, the stock exhibits above-average sensitivity to market fluctuations, increasing the potential for steep losses during downturns. 2. Profitability and margin compression risk: The quarter-over-quarter decline in the gross profit ratio from 42.2% to 40.6% highlights ongoing pressure on profitability, which could be exacerbated by intense competition and macroeconomic factors affecting consumer demand. 3. Operational inefficiency risk: Suboptimal operational metrics, including an ROE of 5.6%, an asset turnover of 0.33, and an inventory turnover of 0.96, indicate inefficiencies in utilizing assets and managing working capital, potentially hindering returns.

What is the price forecast for NKE in 2026?

Of course. Here is a professional forecast for Nike (NKE) stock performance through 2026.

Nike (NKE) Stock Forecast through 2026

1. Target Price Range: * Base Case (2026): $85 - $95. This assumes a successful execution of the current turnaround plan, leading to modest revenue growth and a recovery in gross margins to the 42-43% range. * Bull Case (2026): $100 - $115. This scenario hinges on a significant resurgence in brand heat through successful product innovation, coupled with substantial operational efficiencies that drive margins higher than expected.

2. Key Growth Drivers: * Product Innovation & Brand Revitalization: Successfully launching new, must-have products that recapture market share from emerging competitors like On and Hoka. * Operational Efficiency: Improving gross margins through better supply chain management and cost controls, directly boosting profitability. * Direct-to-Consumer (DTC) Strategy: Accelerating high-margin sales through Nike's own channels and digital platforms.

3. Main Assumptions: * Management successfully stabilizes and then grows revenue in the low-to-mid single digits annually. * Macroeconomic conditions do not significantly worsen, maintaining stable consumer discretionary spending. * The company's brand equity remains strong enough to withstand competitive pressures.

4. Uncertainty & Risks: * This forecast is highly uncertain. The primary risk is that Nike's turnaround takes longer than expected, and market share losses to competitors accelerate, keeping margins suppressed. * The stock's performance is contingent on tangible evidence of operational improvement, which has not yet been consistently demonstrated.

In summary, while Nike faces significant near-term challenges, its strong brand and global footprint provide a foundation for recovery. The 2026 price target is highly dependent on the successful execution of its strategic plan to reinvigorate growth and improve profitability.