WH

Wyndham Hotels & Resorts

$75.07

-4.20%
Oct 22, 2026
Bobby Quantitative Model
Wyndham Hotels & Resorts is a pure-play hotel franchisor operating roughly 869,000 rooms across more than 20 brands, concentrated in the economy and midscale segments, with Ramada (about 14% of rooms), Days Inn (13%) and Super 8 (10%) as its largest banners and the United States representing 58% of its room base. Unlike asset-heavy lodging operators, Wyndham is a capital-light franchise and management platform that monetizes royalties, marketing and reservation fees, and its loyalty program, giving it structurally high margins and modest capital needs. The investor debate centers on the durability of the franchise model against a soft domestic travel backdrop: second-quarter 2026 revenue fell 5.5% year over year to $375 million, and the stock has lagged the S&P 500 by roughly 18.5 percentage points over the past year despite a sharp 10.9% one-month rebound. Bulls point to a 14.2x forward earnings multiple, a 2.2% dividend yield, aggressive buybacks and the extended-stay/lifestyle expansion (ECHO and related brands) as underappreciated growth levers, while bears focus on decelerating system growth, elevated leverage and a choppy quarterly earnings pattern that included a fourth-quarter 2025 loss.

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WH 12-Month Price Forecast

Historical Price
Current Price $75.07
Average Target $75.07
High Target $86.33
Low Target $63.81

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Wyndham Hotels & Resorts's 12-month outlook, with a consensus price target around $96.61 and implied upside of +28.7% versus the current price.

Average Target

$96.61

0 analysts

Implied Upside

+28.7%

vs. current price

Analyst Count

—

covering this stock

Price Range

$78 - $115

Analyst target range

Coverage is robust, with 18 analysts and a consensus recommendation of Buy (mean rating of 1.56 on a 1-to-5 scale where 1 is Strong Buy). The average target price is $96.22, which implies +27.3% upside from the current $75.60, and even the lowest target of $78.00 sits 3.2% above the current price — a notable signal that the Street views the recent selloff as overdone. Consensus 2027 EPS of $7.83 (range $7.57 to $8.07) and revenue of $1.91 billion underpin that view, and the tightness of the EPS estimate range (roughly a 6.7% spread) indicates high confidence in the earnings base even as the revenue estimate range spans $1.86 billion to $1.96 billion.\n\nThe target range of $78.00 to $115.00 is wide — a 47% spread from low to high — signaling genuine disagreement about the pace of recovery. The $115 high target requires multiple expansion toward the mid-20s forward PE alongside accelerating net room growth and a rebound in domestic RevPAR, essentially a full re-rating to asset-light peer multiples; the $78 low target assumes fee revenue keeps contracting, leverage stays elevated and the stock merely mean-reverts to its recent trading range. Institutional ratings show a stable-to-constructive pattern: Morgan Stanley reiterated Overweight three times between May and August 2026, JP Morgan and Barclays maintained Overweight in July, Truist reiterated Buy in September, while Susquehanna held Neutral and Wells Fargo stayed Equal Weight — no downgrades in the visible record. The combination of a Buy consensus, a floor above the current price and a 27% average upside suggests the risk/reward is skewed positively, though the wide dispersion and the stock's 18.5-point relative underperformance over the past year mean conviction should be sized to the leverage and revenue-decline risks.

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Bulls vs Bears: WH Investment Factors

The bear case currently has stronger near-term evidence: revenue fell 5.54% in Q2 2026, leverage is 6.53x debt-to-equity, and the stock has lagged the S&P by 18.51 points over a year. The bull case rests on valuation and sentiment rather than current fundamentals — a 14.2x forward PE, a $78 analyst floor above the current price, and elite franchise margins of 46.4% operating and 50.4% EBITDA. The single most important tension is whether the $1.37 billion trailing revenue run-rate can reaccelerate toward the $1.91 billion consensus estimate; if it does, the 9.7x 2027 EPS multiple re-rates sharply, but if fee revenue keeps contracting, the leverage and 65.8% payout ratio leave little cushion. The recent 10.9% one-month bounce is a mean-reversion move off oversold levels, not yet confirmation of a fundamental turn.

Bullish

  • Forward PE at 14.2x is deeply discounted: At $75.60, WH trades at 14.2x forward earnings and just 9.7x consensus 2027 EPS of $7.83, versus asset-light peers Marriott and Hilton in the low-to-mid 20s. The trailing PE of 30.3x is distorted by the Q4 2025 loss, so the forward multiple is the economically meaningful anchor and it sits near the bottom of WH's own mid-teens-to-low-20s historical band.
  • Analyst floor sits above the current price: With 18 analysts and a Buy consensus (mean rating 1.56), the average target of $96.22 implies +27.3% upside, and even the lowest target of $78.00 is 3.2% above the $75.60 price. No downgrades appear in the visible record, with Morgan Stanley reiterating Overweight three times between May and August 2026.
  • Franchise margins remain elite: Q2 2026 delivered a 91.5% gross margin, 46.4% operating margin and 50.4% EBITDA margin ($189 million), with $102 million of net income at a 27.2% net margin. The sequential recovery from Q4 2025's $60 million loss to Q2 2026 profitability shows the earnings base is intact despite the revenue decline.
  • Cash generation funds buybacks and dividend: Trailing-twelve-month free cash flow of $323 million covers the 2.22% dividend ($32 million paid in Q2) and $39 million of Q2 buybacks, with the share count already down from 78.8 million diluted in Q3 2024 to 75.2 million in Q2 2026. ROE of 41.2% reflects a capital-light model returning essentially all discretionary cash.

Bearish

  • Revenue is contracting, not growing: Q2 2026 revenue of $375 million fell 5.54% year over year from $397 million, and Q4 2025 revenue of $334 million was down from $341 million. The trailing four-quarter run-rate of roughly $1.37 billion is well below the $1.91 billion consensus forward estimate, implying a reacceleration the current trend does not support.
  • Leverage leaves little cushion: Debt-to-equity of 6.53x, total debt to capitalization of 84.8% and a current ratio of 0.714 mean current liabilities exceed current assets. Quarterly interest expense of $36 million consumes a large share of $174 million operating income, and interest coverage of roughly 4.8x is adequate but not comfortable if fee revenue keeps falling.
  • Persistent relative underperformance: WH is down 2.98% over the trailing year versus a 15.53% S&P gain, an 18.51-point relative gap, and sits at just 38.8% of its 52-week range ($66.87-$90.35). The six-month change of -15.32% and max drawdown of -25.31% show the market has de-rated the shares rather than chased them.
  • Choppy earnings pattern undermines confidence: Q4 2025 produced a $60 million loss with negative $20 million EBITDA, driven by a $298 million other-expense charge and a 22.5% gross margin, while Q1 2026 net margin was only 18.7% versus Q2's 27.2%. This quarterly volatility makes trailing metrics unreliable and complicates the earnings-doubling implied by the 30.3x trailing versus 14.2x forward PE gap.

WH Technical Analysis

Wyndham is in a medium-term downtrend that is only now attempting to base. The stock is down 2.98% over the trailing year versus a 15.53% gain for the S&P 500, a relative strength gap of -18.51 percentage points, and it sits at $75.60, which is just 38.8% of the way up its 52-week range of $66.87 to $90.35. That positioning near the lower third of the annual range signals a market that has de-rated the shares rather than chased them, and the -25.31% maximum drawdown confirms holders have absorbed meaningful pain; the current level is a recovery attempt, not a momentum extension.\n\nShort-term momentum has turned decisively positive and is diverging from the longer-term trend. The stock is up 10.90% over the past month against a 1.22% gain for the S&P 500, a relative strength reading of +9.68 points, and the move has carried from a September low near $67.15 to $75.60. That said, the three-month change is still -1.25% and the six-month change is -15.32%, so the one-month surge is a mean-reversion bounce off oversold conditions rather than confirmation of a new uptrend; the sequence of higher lows from roughly $67 in late September through $71 in early October and $75.60 now is constructive, but volume of about 1.11 million shares is unremarkable and does not yet validate an institutional accumulation phase.\n\nKey levels are well defined. Support sits at the 52-week low of $66.87, with secondary support around the $67-$69 shelf that held in September; resistance is the 52-week high of $90.35, with an intermediate hurdle near $80-$82 where the stock repeatedly failed in May and June. A breakout above $82 on volume would suggest the downtrend has been broken and open a path toward the high-$80s, while a breakdown below $66.87 would confirm the falling-knife scenario and likely trigger another leg lower. With a beta of 0.685, Wyndham is roughly 31.5% less volatile than the market, which argues for larger position sizing tolerance but also means the stock will not powerfully lead a broad rally; the 6.22 short ratio indicates short sellers are not aggressively pressing the name.

Beta

0.69

0.69x market volatility

Max Drawdown

-25.3%

Largest decline past year

52-Week Range

$67-$90

Price range past year

Annual Return

-6.6%

Cumulative gain past year

PeriodWH ReturnS&P 500
1m+10.6%-1.2%
3m+2.1%+3.4%
6m-12.6%+7.0%
1y-6.6%+14.4%
ytd-0.3%+12.0%

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WH Fundamental Analysis

Revenue is contracting, not growing. Second-quarter 2026 revenue of $375 million fell 5.54% year over year from $397 million, following a first quarter of $327 million (up from $316 million) and a fourth quarter of $334 million (down from $341 million); the trailing four-quarter run-rate of roughly $1.37 billion is below the $1.91 billion consensus estimate for the forward period, implying analysts expect a meaningful reacceleration that the current trend does not yet support. The segment mix explains the pressure: royalty and franchise fees of $139 million and marketing/reservation fees of $122 million are the core fee engines, while the $108 million loyalty program and $54 million of other products and services add diversification, but a 5.5% top-line decline in a capital-light model flows disproportionately to earnings. The investment case therefore hinges on net room growth and revenue-per-available-room stabilization rather than on operating leverage.\n\nProfitability remains the franchise model's strongest attribute, though reported margins are noisy. Second-quarter 2026 net income was $102 million on a 27.2% net margin, with a 91.5% gross margin and a 46.4% operating margin, and EBITDA of $189 million (50.4% EBITDA margin); the first quarter delivered $61 million of net income at an 18.7% net margin and $130 million of EBITDA. The fourth quarter of 2025 was an outlier loss of $60 million with negative EBITDA of $20 million, driven by a $298 million other-expense charge and a 22.5% gross margin, which distorts trailing figures but appears non-recurring rather than structural. Against a trailing net margin of 13.5% and operating margin of 28.4%, Wyndham's underlying profitability is well above typical lodging-sector levels, consistent with an asset-light franchisor, and the sequential recovery from Q4 2025 to Q2 2026 shows the earnings base is intact.\n\nThe balance sheet is the principal fundamental risk. Debt-to-equity stands at 6.53x, total debt to capitalization at 84.8%, and the current ratio at 0.714, meaning current liabilities exceed current assets; interest expense of $36 million per quarter consumes a large share of operating income of $174 million, though interest coverage of roughly 4.8x remains adequate. Free cash flow is real but lumpy: $77 million in Q2 2026, $35 million in Q1 2026, $136 million in Q4 2025 and $75 million in Q3 2025, for a trailing-twelve-month figure of $323 million, against which the company paid $32 million of dividends and repurchased $39 million of stock in Q2 alone. ROE of 41.2% and ROA of 7.7% are flattered by leverage, and with a 2.22% dividend yield and a 65.8% payout ratio, the company is returning essentially all discretionary cash while still carrying heavy debt, leaving limited cushion if fee revenue continues to decline.

Quarterly Revenue

$375000000.0B

2026-06

Revenue YoY Growth

-5.5%

YoY Comparison

Gross Margin

91.5%

Latest Quarter

Free Cash Flow

$323000000.0B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

License and Other Fee From Former Parent
Loyalty Program
Management fees
Marketing and reservation fees
Other Products and Services
Royalties and Franchise Fees

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Valuation Analysis: Is WH Overvalued?

Because Wyndham is profitable on a trailing basis (net income positive, EPS of $0.034 on a trailing basis but $1.37 in the most recent quarter), the PE ratio is the appropriate primary metric. The trailing PE of 30.3x compares with a forward PE of 14.2x, an unusually wide gap that implies the market expects earnings to roughly double; the forward multiple is corroborated by consensus 2027 EPS of $7.83, which against the $75.60 price yields 9.7x — a level that prices in substantial skepticism about the earnings recovery. The trailing figure is distorted by the Q4 2025 loss, so the forward multiple is the more economically meaningful anchor.\n\nOn peer comparison, Wyndham screens expensive on sales-based measures but cheap on earnings. Its price-to-sales ratio of 4.00x and EV/sales of 5.78x sit above what a mid-single-digit-growth franchisor typically commands, while EV/EBITDA of 18.7x is a premium to the broader lodging group's mid-teens norm; however, the 14.2x forward PE is a discount to the market and to asset-light peers such as Marriott and Hilton, which generally trade in the low-to-mid 20s. The spread is best explained by Wyndham's economy/midscale exposure, slower unit growth and 6.5x leverage rather than by inferior margins — its 58.9% gross margin and 28.4% operating margin are franchise-quality. The 12.2x price-to-book ratio is high in absolute terms but reflects a negative-to-thin tangible equity base rather than overvaluation.\n\nHistorically, Wyndham's own valuation band has been wide. The PE ratio ranged from roughly 14x to 30x over the past several years, with the current 30.3x trailing reading near the top of that band, while the price-to-sales ratio of 4.00x is far below the 15x-23x readings recorded in 2024-2025 when the share count and revenue base were different, making the PS comparison unreliable. The more telling signal is the forward PE of 14.2x against a historical forward range that has generally sat in the mid-teens to low-20s, placing the stock near the bottom of its own earnings-based band. That suggests the market is pricing in pessimism — decelerating fees, leverage and a soft domestic travel cycle — rather than optimism, which is the setup for a re-rating if revenue stabilizes.

PE

30.3x

Latest Quarter

vs. Historical

High-End

5-Year PE Range 14x~34x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

18.7x

Enterprise Value Multiple

Investment Risk Disclosure

Financial and operational risks center on the balance sheet and revenue trajectory. Debt-to-equity of 6.53x and total debt to capitalization of 84.8% are heavy for a company whose Q2 2026 revenue fell 5.54% year over year to $375 million, and a current ratio of 0.714 means current liabilities exceed current assets. Quarterly interest expense of $36 million against $174 million of operating income gives roughly 4.8x coverage — adequate, but the margin for error narrows if royalty and franchise fees ($139 million) and marketing/reservation fees ($122 million) keep sliding. The 65.8% payout ratio plus $39 million of Q2 buybacks means essentially all discretionary cash is returned while debt remains elevated, and the Q4 2025 $60 million loss (driven by a $298 million other-expense charge) shows how quickly reported earnings can swing.

Market and competitive risks stem from valuation and positioning. At 4.00x sales, 5.78x EV/sales and 18.7x EV/EBITDA, WH trades at a premium to the mid-teens lodging norm despite mid-single-digit revenue declines, so any further deceleration invites multiple compression. The economy and midscale segment — Ramada (14% of rooms), Days Inn (13%) and Super 8 (10%) — is more exposed to a soft domestic travel cycle, and the US is 58% of the room base, concentrating macro sensitivity. A beta of 0.685 means WH will not powerfully lead a broad rally, and the 18.51-point one-year relative underperformance versus the S&P reflects a market that has already de-rated the shares; sector rotation away from consumer cyclical lodging would compound this.

In a worst-case scenario, domestic RevPAR weakens further, net room growth stalls, and fee revenue keeps contracting, forcing the market to value WH on the bear-case $78 low target or below. A breakdown below the 52-week low of $66.87 would confirm the falling-knife scenario and likely trigger another leg lower toward the $67-$69 September shelf, implying roughly -11.5% from the current $75.60. The historical max drawdown of -25.31% shows holders have already absorbed that magnitude of pain, and a repeat from here would take the stock to roughly $56.50 — a realistic downside if leverage and revenue decline converge.