Diageo is engaged in the production and distribution of alcoholic beverages. Its brands include Johnnie Walker, Crown Royal, Jeb, Buchanan, Windsor and Bushmills Whiskey, Smirnoff, Sirocco and Ketel One Vodka, Captain Morgan, Bailey, Don Houri Austria, Tancre and Guinness. It operates through the following geographic segments: North America; Europe and Turkey; Africa; Latin America and the Caribbean; Asia Pacific; ISC; and Enterprise and Others. The company was founded on October 21, 1886 and is headquartered in London, UK.