Intuit
INTU
$350.94
-2.97%
Intuit Inc. is a leading provider of financial management and compliance software and services, operating primarily in the Technology sector's Software - Application industry. The company holds a dominant market position as the essential platform for small-to-midsize business accounting with QuickBooks and for self-serve tax filing in the US with TurboTax, reinforced by its acquisitions of Mailchimp and Credit Karma. The current investor narrative is dominated by fears of AI-driven disruption to its core software products, which has triggered a significant sector-wide selloff, creating a debate between viewing the stock as a compelling value opportunity in a high-quality business or a structural casualty of technological change.…
INTU
Intuit
$350.94
Related headlines
INTU 12-Month Price Forecast
Wall Street consensus
Most Wall Street analysts maintain a constructive view on Intuit's 12-month outlook, with a consensus price target around $456.22 and implied upside of +30.0% versus the current price.
Average Target
$456.22
10 analysts
Implied Upside
+30.0%
vs. current price
Analyst Count
10
covering this stock
Price Range
$281 - $456
Analyst target range
Analyst coverage for Intuit is substantial, with 10 analysts providing estimates, and the institutional ratings show a strong bullish bias with recent actions including upgrades to 'Buy' and a majority of 'Outperform' or 'Buy' ratings, indicating professional sentiment remains positive despite the price collapse. The average target price implied by the estimated EPS of $40.87 and a forward PE of 13.25x is approximately $541.53, which represents a potential upside of roughly 54% from the current price of $350.94, signaling strong consensus conviction in a significant recovery. The target range, derived from estimated EPS lows of $39.75 and highs of $42.68, suggests a price range from about $527 to $565, which is relatively tight and indicates high conviction among analysts about the company's earnings power, with the high target likely assuming successful navigation of AI disruption and margin stability, while the low target may factor in some competitive or economic headwinds.
Bulls vs Bears: INTU Investment Factors
The investment debate for Intuit is a stark clash between deteriorating sentiment and resilient fundamentals. The bear side currently has stronger momentum, driven by an overwhelming fear of AI disruption that has crushed the stock price by nearly 46% in three months. However, the bull side presents compelling evidence of a high-quality business still growing revenue at 17%+ with expanding margins, now trading at a forward P/E of just 13.25x. The single most important tension is whether Intuit's dominant market position and financial strength allow it to adapt and co-opt AI technology, or if AI represents an existential threat that will permanently impair its growth and margins. The resolution of this question will determine if the current price is a deep-value opportunity or a value trap.
Bullish
- Strong Revenue Growth & Profitability: Q2 FY2026 revenue grew 17.36% YoY to $4.65 billion, driven by the Global Business Solutions segment. Net income was $693 million with an operating margin that improved sequentially from 13.75% to 18.38%, demonstrating robust execution and operating leverage.
- Compelling Valuation Based on Forward Earnings: The forward P/E of 13.25x, derived from an estimated EPS of $40.87, is a significant discount to the trailing P/E of 56.82x and suggests the market has priced in substantial pessimism. The average analyst target price of $541.53 implies a 54% upside from the current price of $350.94.
- Healthy Balance Sheet & Cash Generation: The company maintains a strong financial position with a debt-to-equity ratio of 0.34 and generated $6.84 billion in TTM free cash flow. This provides ample flexibility to navigate market challenges, invest in its own AI initiatives, and return capital to shareholders.
- Dominant Market Position in Core Segments: Intuit holds a dominant market share in SMB accounting (QuickBooks) and U.S. self-serve tax filing (TurboTax), creating a high-moat, recurring revenue business. This entrenched position provides a defensive foundation against which to manage AI disruption risks.
Bearish
- Severe AI Disruption & Cannibalization Risk: The primary driver of the 45%+ selloff is the fear that advanced AI models will automate tasks core to Intuit's software, threatening its long-term business model. Recent news highlights this as a sector-wide 'SaaSpocalypse' risk that has triggered massive valuation compression.
- Elevated Trailing Valuation vs. Sector: Despite the crash, the trailing P/E of 56.82x remains at a significant premium to typical software application companies. This high multiple leaves the stock vulnerable to further de-rating if growth decelerates or AI fears intensify.
- Persistent and Powerful Downtrend: Technical momentum is severely negative, with a 6-month decline of -45.32% and no clear signs of reversal. The stock's beta of 1.21 amplifies downside moves, making it a 'falling knife' that could breach the $342.11 support, triggering a new leg down.
- High Dependence on Continued Growth: The forward P/E of 13.25x is only attractive if the company delivers on the estimated $40.87 EPS. Any earnings miss or guidance cut, potentially from AI competition or economic slowdown, would shatter this valuation support and lead to further price declines.
INTU Technical Analysis
The stock is in a severe and sustained downtrend, with a 1-year price change of -39.23% and a 3-month decline of -45.75%. As of the latest close at $350.94, the price is trading near the bottom of its 52-week range, at approximately 43% of the distance from the $342.11 low to the $813.70 high, indicating the stock is deeply oversold and potentially presenting a value opportunity, though it remains a 'falling knife' within a powerful downtrend. Recent momentum shows no signs of reversal, with a 1-month decline of -20.32% that significantly outpaces the S&P 500's 0.46% gain, resulting in a severe relative strength reading of -20.78, and the 6-month decline of -45.32% confirms the bearish momentum is persistent and not a short-term anomaly. Key technical support is clearly defined at the 52-week low of $342.11, with major resistance far above at the 52-week high of $813.70; a decisive break below support could signal a new leg down, while any recovery would face immense overhead supply. The stock's beta of 1.21 indicates it is approximately 21% more volatile than the broader market, which has amplified its downside during the sector selloff and is a critical factor for risk management.
Beta
1.21
1.21x market volatility
Max Drawdown
-56.5%
Largest decline past year
52-Week Range
$342-$814
Price range past year
Annual Return
-39.2%
Cumulative gain past year
| Period | INTU Return | S&P 500 |
|---|---|---|
| 1m | -20.3% | +2.6% |
| 3m | -45.8% | -2.3% |
| 6m | -45.3% | +2.6% |
| 1y | -39.2% | +27.3% |
| ytd | -44.2% | -0.4% |
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INTU Fundamental Analysis
Revenue growth remains robust, with the latest Q2 FY2026 revenue of $4.65 billion representing a 17.36% year-over-year increase, and segment data shows the Global Business Solutions segment ($3.16 billion) is the primary growth driver, significantly larger than the Consumer segment ($1.49 billion). Profitability is strong and margins are expanding, as evidenced by a net income of $693 million in Q2, a gross margin of 78.91%, and an operating margin that improved to 18.38% from 13.75% in the prior quarter, indicating effective cost management and operating leverage. The balance sheet and cash flow position is healthy, with a manageable debt-to-equity ratio of 0.34, robust free cash flow of $6.84 billion on a TTM basis, and a return on equity of 19.63%, demonstrating the company's ability to fund operations and growth internally while maintaining financial flexibility.
Quarterly Revenue
$4.7B
2026-01
Revenue YoY Growth
+0.17%
YoY Comparison
Gross Margin
+0.78%
Latest Quarter
Free Cash Flow
$6.8B
Last 12 Months
Revenue & Net Income Trends (2 Years)
Revenue Breakdown
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Valuation Analysis: Is INTU Overvalued?
Given the company's consistent profitability with a net income of $693 million in its latest quarter, the primary valuation metric is the Price-to-Earnings (PE) ratio. The stock's trailing PE ratio is elevated at 56.82x, while its forward PE is significantly lower at 13.25x, indicating the market is pricing in substantial earnings growth expectations for the coming year. Compared to sector averages, the trailing PE of 56.82x is at a significant premium to typical software application companies, though this premium has historically been justified by Intuit's dominant market position, high margins, and reliable growth; the current discount in the forward PE suggests the market has already priced in a growth deceleration or margin compression. Historically, the current trailing PE of 56.82x is below the stock's own historical highs seen in recent quarters (e.g., 143.73x in Q4 2025) but remains above its longer-term average, suggesting the valuation has compressed from optimistic levels but may not yet be at a deep historical discount, indicating the market's expectations have been reset but not abandoned.
PE
56.8x
Latest Quarter
vs. Historical
High-End
5-Year PE Range -2266x~751x
vs. Industry Avg
N/A
Industry PE ~N/A*
EV/EBITDA
38.0x
Enterprise Value Multiple
Investment Risk Disclosure
Financial & Operational Risks: While Intuit's balance sheet is strong, its valuation remains highly dependent on sustaining high growth rates to justify even its compressed multiples. The trailing P/E of 56.82x, though down from historical highs, is still premium-priced and implies expectations for robust future earnings. A deceleration in the 17.36% YoY revenue growth, or margin compression from increased investment to fend off AI competition, could lead to significant earnings misses. Furthermore, the company's revenue is concentrated in two cyclical segments (SMB software and consumer tax), making it sensitive to an economic downturn that could impact small business spending and tax filing volumes.
Market & Competitive Risks: The paramount external risk is the structural threat of AI-driven disruption, which has already compressed sector valuations dramatically. Intuit trades at a forward P/E of 13.25x, a discount that reflects this fear, but further negative developments in AI capabilities or competitive incursions could drive another de-rating. The stock's beta of 1.21 indicates it is 21% more volatile than the market, which has amplified its downside during the selloff and suggests it will remain highly sensitive to sector sentiment. Additionally, the stock faces 'falling knife' risk, where negative momentum begets more selling, potentially irrespective of fundamentals.
Worst-Case Scenario: The worst-case scenario involves a confirmation of AI disruption fears through a material loss of market share, leading to a sustained growth deceleration and margin erosion. This could trigger a wave of analyst downgrades and a further compression of the forward P/E multiple towards single digits. In this adverse scenario, the stock could realistically re-test and break below its 52-week low of $342.11, approaching the levels implied by the maximum drawdown of -56.53% from its peak. This would imply a potential downside of approximately 35-40% from the current price of $350.94, driving the stock toward the $210-$230 range.

