LEVI

Levi Strauss & Co.

$20.96

-0.10%
May 18, 2026
Bobby Quantitative Model
Levi Strauss & Co. is a global apparel manufacturer and retailer, best known for its iconic Levi's jeans, along with casual wear, tops, and accessories under brands like Dockers and Denizen. The company is a heritage leader in the denim and casual apparel industry, distinguished by its powerful brand equity and a strategic shift towards higher-margin direct-to-consumer (DTC) sales channels. The current investor narrative centers on the company's ongoing strategic turnaround, with recent headlines highlighting its focus on DTC execution to drive revenue growth and margin expansion, positioning the stock as an attractive investment despite trading near recent highs.

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BobbyInvestment Opinion: Should I buy LEVI Today?

Rating: Hold. The thesis is that LEVI is a fundamentally sound company with a valuable brand and attractive profitability, but its recent parabolic rally and high volatility warrant caution, recommending waiting for a better entry point or clearer confirmation of sustained growth.

Supporting this view are several data points: 1) The valuation is reasonable with a forward P/E of 13.8x and a P/S of 1.40x. 2) Profitability is strong with a 61.73% gross margin and 25.37% ROE. 3) The company generates cash, evidenced by a P/CF of 16.16, and pays a sustainable 2.41% dividend. 4) Technically, the stock has shown powerful relative strength, gaining 24.38% in a month versus the market's 0.46%. However, the lack of analyst price targets limits the quantification of upside.

The two biggest risks are a growth slowdown that invalidates the DTC story and a mean-reversion pullback following the extreme short-term momentum. This Hold rating would upgrade to a Buy if the stock consolidates and holds above the $20 support level while demonstrating concrete revenue acceleration in upcoming reports. It would downgrade to a Sell if it breaks below the critical $17.91 March low on high volume. Based on the available data, the stock appears fairly valued to slightly overvalued in the very near term after its rapid ascent, though not egregiously so given its fundamentals.

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LEVI 12-Month Price Forecast

LEVI presents a mixed picture. Its strong brand and profitability are undeniable strengths, and the strategic DTC pivot is the correct long-term move. However, the investment case is currently hampered by the stock's violent volatility and the lack of clear, quantifiable revenue acceleration in the data. The recent surge appears to have priced in near-term optimism, limiting the immediate upside. The stance is neutral, with a bias to become bullish on a pullback to the $20-$21 range that offers a better risk/reward profile. Confidence is medium due to the sparse analyst data. The stance would upgrade to bullish on confirmation of sustained top-line growth above 5% and a successful technical breakout above $24.82. It would turn bearish on a breakdown below $17.91.

Historical Price
Current Price $20.96
Average Target $22
High Target $27
Low Target $17.91

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Levi Strauss & Co.'s 12-month outlook, with a consensus price target around $27.25 and implied upside of +30.0% versus the current price.

Average Target

$27.25

4 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

4

covering this stock

Price Range

$17 - $27

Analyst target range

Buy
1 (25%)
Hold
2 (50%)
Sell
1 (25%)

Analyst coverage for LEVI appears limited, with data indicating only 4 analysts providing estimates. The provided data includes average EPS and revenue estimates but does not contain a consensus recommendation, average price target, or target price range. Therefore, insufficient analyst coverage data is available to assess sentiment, implied upside/downside, or the assumptions behind high and low targets. Limited coverage can be typical for some mid-cap stocks and may lead to higher volatility and less efficient price discovery compared to more widely followed names.

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Bulls vs Bears: LEVI Investment Factors

The evidence currently tilts slightly bullish, primarily due to Levi's strong fundamental profitability, attractive valuation multiples, and the powerful technical reversal from deeply oversold levels. The bear case is anchored in the stock's high volatility, lack of revenue growth clarity, and the risk that the recent explosive rally has gotten ahead of fundamentals. The single most important tension in the investment debate is whether the company's strategic shift to higher-margin DTC channels can drive sustainable top-line growth sufficient to justify further multiple expansion, or if the recent price surge merely reflects a technical rebound within a longer-term range-bound cycle. The resolution of this growth question, likely revealed in upcoming earnings reports, will determine the next major directional move.

Bullish

  • Strong Profitability and ROE: Levi's boasts a robust trailing net margin of 9.20% and a high gross margin of 61.73%, which is exceptional for apparel manufacturing. This is complemented by a strong Return on Equity of 25.37%, indicating highly efficient use of shareholder capital to generate profits.
  • Powerful Recent Momentum Reversal: The stock has surged 24.38% in the past month, dramatically outperforming the S&P 500 by nearly 24 percentage points, signaling a powerful stock-specific recovery from oversold levels. This move has taken the price from its March low of $17.91 to $22.75, suggesting renewed investor confidence.
  • Attractive Valuation and Forward Earnings: The stock trades at a reasonable trailing P/E of 15.25x and a forward P/E of 13.80x, implying the market expects modest earnings growth. With a PEG ratio of 0.087 (based on provided data), the valuation appears very low relative to any implied growth, though this metric should be interpreted with caution given potential data anomalies.
  • Healthy Balance Sheet and Dividend: The company maintains a solid current ratio of 1.55 and a manageable debt-to-equity ratio of 1.01, providing financial flexibility. It also supports a sustainable dividend with a 2.41% yield and a conservative payout ratio of 36.83%, appealing to income-oriented investors.

Bearish

  • High Volatility and Recent Sharp Downtrend: With a beta of 1.34, LEVI is 34% more volatile than the market, which contributed to a severe -27.37% drawdown from its 52-week high before the recent bounce. The 6-month price change of only +6.01% versus a 1-year change of +56.68% reveals significant weakness and choppiness in the intermediate term.
  • Limited Analyst Coverage and Visibility: Only 4 analysts provide estimates for LEVI, indicating limited Wall Street coverage which can lead to less efficient price discovery and higher volatility. The absence of consensus price targets or recommendations makes it difficult to gauge professional sentiment and implied upside.
  • Revenue Growth Uncertainty: While the DTC strategy is promising, the provided data lacks specific quarterly revenue figures or growth rates to confirm the top-line acceleration cited in news reports. This creates uncertainty around whether the strategic initiatives are materially translating into sustained sales growth.
  • Trading Near 52-Week High After Rally: The current price of $22.75 is just 8.3% below the 52-week high of $24.82, following a parabolic 24% monthly surge. This rapid ascent increases the risk of a near-term pullback or consolidation, especially if the next earnings report fails to meet heightened expectations.

LEVI Technical Analysis

The stock is in a pronounced downtrend over the observed 180-day period, having declined from a high near $23 in early 2026 to a low of $17.91 in mid-March, before a recent sharp recovery. Despite the recent rally, the stock's 1-year price change of +56.68% is significantly stronger than its 6-month change of +6.01%, indicating that much of the longer-term gain occurred in the first half of the period, followed by a substantial correction. The current price of $22.75 sits at approximately 82% of its 52-week range ($13.83 to $24.82), suggesting it is in the upper-mid range, having rebounded from deeply oversold levels but still below the yearly high. Recent momentum has been exceptionally strong, with a 1-month price surge of +24.38% dramatically outpacing the 3-month gain of +4.60%, signaling a powerful short-term reversal from the March lows. This 1-month surge also represents a massive +23.92 percentage points of relative strength versus the S&P 500, indicating the move is stock-specific and not just a beta-driven market rally. Key technical levels are the 52-week high of $24.82 as primary resistance and the March low of $17.91 as critical support; a decisive breakout above $24.82 would confirm a resumption of the long-term uptrend, while a breakdown below $17.91 would signal a failure of the recent recovery. With a beta of 1.34, the stock is approximately 34% more volatile than the broader market, which is important context for the magnitude of its recent 24% monthly move and for overall portfolio risk management.

Beta

1.34

1.34x market volatility

Max Drawdown

-27.4%

Largest decline past year

52-Week Range

$17-$25

Price range past year

Annual Return

+18.6%

Cumulative gain past year

PeriodLEVI ReturnS&P 500
1m-8.5%+4.0%
3m-4.0%+8.2%
6m+4.3%+11.5%
1y+18.6%+24.3%
ytd+0.7%+8.3%

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LEVI Fundamental Analysis

Revenue trajectory analysis is constrained as specific quarterly revenue and growth rate figures are not available in the provided data; however, the company's strategic focus on direct-to-consumer sales, as noted in recent news, is a key driver aimed at improving top-line growth and margins. The company is profitable, with a trailing net margin of 9.20% and a gross margin of 61.73%, which is robust for the apparel manufacturing industry and supports the narrative of a margin-enhancing DTC shift. Profitability metrics show a Return on Equity (ROE) of 25.37%, which is strong, indicating efficient use of shareholder capital, though this is leveraged by a debt-to-equity ratio of 1.01. The balance sheet shows moderate leverage with a debt-to-equity ratio of 1.01, and a current ratio of 1.55 indicates sufficient short-term liquidity to meet obligations. The company's free cash flow generation, implied by a price-to-cash-flow ratio of 16.16, appears reasonable, suggesting it generates enough cash to support operations and its dividend, which has a payout ratio of 36.83% and a yield of 2.41%.

Quarterly Revenue

N/A

N/A

Revenue YoY Growth

N/A

YoY Comparison

Gross Margin

N/A

Latest Quarter

Free Cash Flow

N/A

Last 12 Months

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Valuation Analysis: Is LEVI Overvalued?

Given the positive net margin of 9.20%, the primary valuation metric selected is the Price-to-Earnings (P/E) ratio. The stock trades at a trailing P/E of 15.25x and a forward P/E of 13.80x; the lower forward multiple suggests the market anticipates modest earnings growth. Peer comparison is limited as industry average multiples are not provided in the data; a standalone assessment shows a Price-to-Sales (P/S) ratio of 1.40x and an EV/EBITDA of 11.66x, which appear reasonable for a branded apparel company but cannot be contextualized as a premium or discount without sector benchmarks. Historical context is also limited as historical ratio data is not available; therefore, we cannot determine if the current P/E of 15.25x is near the top or bottom of its own historical range to gauge market optimism or pessimism.

PE

15.3x

Latest Quarter

vs. Historical

N/A

5-Year PE Range 17x~59x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

11.7x

Enterprise Value Multiple

Investment Risk Disclosure

Financially, LEVI's primary risk is not insolvency—its current ratio of 1.55 and D/E of 1.01 are manageable—but rather earnings volatility and margin pressure. The company's high beta of 1.34 makes its profits and stock price more sensitive to economic cycles affecting consumer discretionary spending. A recession could quickly compress its 9.2% net margin and challenge the DTC expansion narrative. Furthermore, the stock's 24% monthly surge has been fueled by specific catalysts; failure to deliver continued operational progress could lead to a sharp de-rating.

From a market and competitive standpoint, LEVI trades at a P/E of 15.25x without a clear peer benchmark, creating valuation compression risk if growth disappoints. As a heritage brand in the competitive apparel sector, it faces constant disruption from fast-fashion and digital-native competitors. The stock's high volatility also makes it susceptible to sector rotations out of consumer cyclicals, especially in a 'higher-for-longer' interest rate environment hinted at in recent news, which pressures valuations of moderately growing companies.

The worst-case scenario involves a deterioration in consumer spending, leading to a missed earnings quarter that breaks the bullish DTC narrative. This could trigger analyst downgrades (though coverage is sparse), accelerated selling from momentum traders, and a covering of the recent rally. A realistic downside could see the stock re-test its March low of $17.91 (-21% from current price) and potentially trend toward its 52-week low of $13.83, representing a catastrophic loss of -39%. The high short interest could exacerbate a decline if bears are proven correct.

FAQ

The key risks are, in order of severity: 1) Volatility & Momentum Risk: The stock has a high beta of 1.34 and just experienced a 24% monthly surge, making it prone to sharp pullbacks. 2) Execution Risk: The bullish thesis hinges on DTC strategy success; failure to deliver visible revenue growth could break the narrative. 3) Market Risk: As a consumer cyclical stock, it is sensitive to economic downturns that could hurt margins. 4) Liquidity/Sentiment Risk: Limited analyst coverage (4 analysts) can lead to exaggerated moves on news and less price stability.

The 12-month forecast presents three scenarios. The Base Case (60% probability) sees the stock trading between $20 and $24 as it digests recent gains, assuming steady execution. The Bull Case (25% probability) targets a breakout above the 52-week high of $24.82 toward $27, driven by DTC acceleration. The Bear Case (15% probability) envisions a drop back to the $18-$19 range if growth disappoints. The most likely outcome is the base case, predicated on the assumption that the company meets, but does not significantly exceed, current modest growth expectations embedded in its forward P/E of 13.8x.

Based on the provided data, LEVI appears fairly valued to slightly overvalued in the short term after its rapid rally, but not excessively so. Its trailing P/E of 15.25x and forward P/E of 13.80x are reasonable for a profitable company with a strong brand. The P/S ratio of 1.40x and EV/EBITDA of 11.66x also seem in line with a stable apparel manufacturer. The valuation implies the market expects modest, single-digit earnings growth and successful execution of the DTC margin expansion plan. Without peer comparisons, it's hard to call it a clear discount or premium, but it's not glaringly expensive.

LEVI is a good buy for patient, volatility-tolerant investors seeking a reasonably valued turnaround story, but not an ideal buy for everyone at this exact moment. The stock has strong fundamentals, including a 25.37% ROE and a 2.41% dividend, and trades at a forward P/E of 13.8x. However, its 24% surge in the past month suggests much near-term optimism is already priced in. The biggest downside risk is a re-test of its March low near $18, a -21% drop. It is a better buy on a pullback toward $20-$21 for those who believe in the long-term DTC strategy.

LEVI is more suitable for a medium to long-term investment horizon (2+ years) rather than short-term trading. While its high beta creates trading volatility, the core investment thesis revolves around a multi-year strategic DTC turnaround, which requires time to unfold. The sustainable 2.41% dividend also supports a longer-term holding period. Short-term traders face significant risk from the stock's recent parabolic move and high short interest. For investors, a minimum holding period of 12-18 months is recommended to allow the company's strategic initiatives to bear fruit and to smooth out the inherent volatility.