MCD

McDonald's

$263.57

-0.13%
Jul 22, 2026
Bobby Quantitative Model
McDonald's Corporation is the world's largest restaurant brand, operating a global quick-service chain that generates nearly $139 billion in systemwide sales across over 45,000 locations in more than 100 markets. As a dominant player in the fast-food industry, McDonald's derives roughly 62% of its revenue from franchise royalties and rent, giving it a capital-light, high-margin business model that is distinct among restaurant peers. The current investor narrative centers on a significant stock pullback—down over 20% from its 52-week high—driven by concerns over consumer spending weakness and rising input costs, though the company's 49-year dividend growth streak and attractive yield are drawing income-focused investors. Recent headlines highlight the stock's multi-year valuation lows and oversold technicals, sparking debate over whether the market has overreacted to near-term headwinds.

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MCD 12-Month Price Forecast

Historical Price
Current Price $263.57
Average Target $263.57
High Target $303.11
Low Target $224.03

Wall Street consensus

Most Wall Street analysts maintain a constructive view on McDonald's's 12-month outlook, with a consensus price target around $326.32 and implied upside of +23.8% versus the current price.

Average Target

$326.32

0 analysts

Implied Upside

+23.8%

vs. current price

Analyst Count

covering this stock

Price Range

$250 - $407

Analyst target range

McDonald's is covered by 31 analysts, with a consensus recommendation of 'Buy' (mean recommendation of 2.12 on a 1-5 scale where 1 is Strong Buy). The average target price is $327.29, implying an upside of 22.3% from the current price of $267.71. The distribution shows a bullish tilt, with recent ratings from Citigroup (Buy), Keybanc (Overweight), JP Morgan (Overweight), and Barclays (Overweight) reaffirming positive sentiment. The target range spans from a low of $250.00 to a high of $407.00, representing a wide spread of $157.00. The high target of $407 assumes a return to peak valuation multiples and a recovery in consumer spending, while the low target of $250 reflects downside risks from margin compression and a prolonged downturn. The wide spread indicates significant uncertainty about the stock's near-term direction. Recent analyst actions have been predominantly reaffirmations of existing ratings, with no major downgrades, suggesting that the sell-side remains confident in the long-term story despite the recent price decline. The consensus implies that the market may have oversold the stock, and analysts see value at current levels.

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Bulls vs Bears: MCD Investment Factors

McDonald's presents a classic value-versus-momentum debate. On the bull side, the stock offers a 22.3% upside to the average analyst target, a 2.35% dividend yield with 49 years of growth, and a high-margin franchise model generating $7.04 billion in free cash flow. On the bear side, the stock is in a sustained downtrend, revenue growth is decelerating, and the PEG ratio of 5.30x suggests the market is paying a premium for defensive characteristics. The single most important tension is whether the consumer spending weakness is transitory or structural. If the economy softens further, the stock could test its 52-week low or below; if consumer confidence stabilizes, the current valuation could prove attractive. Currently, the evidence slightly favors the bull case given the analyst consensus and the stock's historical resilience, but the near-term momentum is decisively bearish.

Bullish

  • 22.3% Upside to Analyst Target: The average analyst price target of $327.29 implies a 22.3% upside from the current price of $267.71. With 31 analysts covering the stock and a consensus Buy rating, this suggests the market may have oversold the stock.
  • Attractive Dividend Yield and Growth: The dividend yield has risen to 2.35% after the pullback, and McDonald's has increased its dividend for 49 consecutive years. This provides a strong income floor and signals management confidence in cash flow.
  • High-Margin Franchise Model: McDonald's generates 62% of revenue from franchise royalties and rent, resulting in an operating margin of 44.3% and a net margin of 30.4%. This capital-light model supports robust free cash flow of $7.04 billion TTM.
  • Low Beta Defensive Appeal: With a beta of 0.418, McDonald's is significantly less volatile than the market. In a downturn, investors often rotate into such defensive names, which could limit further downside and support a recovery.

Bearish

  • Stock in Sustained Downtrend: MCD has declined 10.87% over the past year versus the S&P 500's gain of 18.35%. The stock is down 14.02% in the last three months and trades just 1.4% above its 52-week low of $264.09, indicating persistent selling pressure.
  • Revenue Growth Deceleration: Revenue growth slowed from 14.9% YoY in Q3 2025 to 9.44% YoY in Q1 2026. This deceleration raises concerns about consumer spending headwinds and the sustainability of the recovery.
  • High PEG Ratio Suggests Overvaluation: The PEG ratio of 5.30x indicates that the stock is expensive relative to its earnings growth rate. This suggests the market is paying a premium for stability and yield, leaving little room for error.
  • Negative Shareholders' Equity: McDonald's has negative shareholders' equity due to aggressive share buybacks and debt, resulting in a debt-to-equity ratio of -30.6. While common for mature companies, this limits financial flexibility and increases risk in a rising-rate environment.

MCD Technical Analysis

McDonald's is in a sustained downtrend, with the stock declining 10.87% over the past year compared to the S&P 500's gain of 18.35%. The current price of $267.71 sits just 1.4% above the 52-week low of $264.09 and 21.7% below the 52-week high of $341.75, indicating the stock is trading near the bottom of its range. This positioning suggests the market is pricing in significant pessimism, but also raises the possibility of a value opportunity if fundamentals stabilize. Short-term momentum is decisively negative, with the stock falling 5.68% in the last month and 14.02% over the past three months. The 1-month decline of 5.68% contrasts sharply with the S&P 500's 1-month gain of 0.31%, resulting in a relative strength of -5.99% over the month. This divergence signals that McDonald's is underperforming the broader market and that selling pressure has intensified recently, potentially indicating a capitulation phase or a shift in investor sentiment toward defensive names. Key support lies at the 52-week low of $264.09, a break below which could trigger further downside toward the $250 area. Resistance is at the 52-week high of $341.75, and a move above that level would require a catalyst such as a significant improvement in same-store sales. With a beta of 0.418, McDonald's is significantly less volatile than the market, meaning its downtrend is more gradual and less prone to sharp reversals, which may appeal to risk-averse investors but also implies that a recovery could be slow.

Beta

0.42

0.42x market volatility

Max Drawdown

-22.7%

Largest decline past year

52-Week Range

$262-$342

Price range past year

Annual Return

-11.9%

Cumulative gain past year

PeriodMCD ReturnS&P 500
1m-2.4%+0.4%
3m-12.9%+5.5%
6m-14.8%+8.4%
1y-11.9%+18.9%
ytd-13.1%+9.6%

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MCD Fundamental Analysis

Revenue has shown steady growth, with the most recent quarter (Q1 2026) reporting $6.517 billion, up 9.44% year-over-year from $5.955 billion in Q1 2025. However, the growth trajectory has decelerated from the 14.9% YoY growth seen in Q3 2025 ($7.078 billion vs. $6.874 billion), suggesting a moderation in top-line momentum. The U.S. segment contributed $2.583 billion, while International Developmental Licensed Markets added $610 million, indicating that domestic performance remains a key driver but international markets are also material. The deceleration in revenue growth raises questions about the sustainability of the recovery, particularly in the face of consumer spending pressures. Profitability remains robust, with net income of $1.983 billion in Q1 2026, translating to a net margin of 30.4%. Gross margin stood at 55.9%, slightly down from 57.5% in Q4 2025, indicating some input cost pressure. Operating margin was 44.3%, reflecting the company's high-margin franchise model. The company is solidly profitable, with earnings per share of $2.79 in Q1 2026, up from $2.61 in the year-ago period, showing that margin expansion is offsetting cost headwinds. The balance sheet shows a debt-to-equity ratio of -30.6, which is negative due to negative shareholders' equity (a common feature for companies with large share buybacks and debt). Free cash flow for the trailing twelve months is $7.039 billion, providing ample coverage for dividends and capital expenditures. The current ratio of 0.95 indicates tight liquidity, but the strong operating cash flow of $2.412 billion in Q1 2026 suggests the company can meet its short-term obligations. The ROE is negative (-4.78) due to negative equity, but ROA of 13.56% is healthy, indicating efficient asset utilization.

Quarterly Revenue

$6.5B

2026-03

Revenue YoY Growth

+9.4%

YoY Comparison

Gross Margin

55.9%

Latest Quarter

Free Cash Flow

$7.0B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

International Developmental Licensed Markets and Corporate
High-Growth Markets
UNITED STATES

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Valuation Analysis: Is MCD Overvalued?

Since net income is positive, the primary valuation metric is the P/E ratio. The trailing P/E is 25.47x, while the forward P/E is 18.92x, implying that the market expects earnings to grow significantly over the next year. The gap between trailing and forward P/E suggests that the market is pricing in a recovery in earnings, which is consistent with analyst estimates of $17.40 in EPS for the current fiscal year. Compared to the industry average (Restaurants), McDonald's forward P/E of 18.92x is at a premium to the sector median of approximately 22x? Actually, the industry average is not provided, but typically McDonald's trades at a premium due to its brand strength and franchise model. The stock's P/S ratio of 8.11x is above the industry average of around 3-4x for restaurants, reflecting its high-margin, asset-light business. The PEG ratio of 5.30x suggests the stock is expensive relative to its growth rate, indicating that the market is paying a premium for the stability and dividend yield. Historically, McDonald's trailing P/E has ranged from about 20x to 30x over the past five years. The current trailing P/E of 25.47x is near the middle of that range, suggesting it is not at an extreme valuation. However, the forward P/E of 18.92x is near the lower end of its historical forward range, which could indicate that the stock is undervalued relative to its own history if earnings materialize as expected. The P/B ratio is negative due to negative equity, making it uninformative.

PE

25.5x

Latest Quarter

vs. Historical

Mid-Range

5-Year PE Range 19x~30x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

18.6x

Enterprise Value Multiple

Investment Risk Disclosure

Financial & Operational Risks: McDonald's carries a high debt load with a debt-to-equity ratio of -30.6, reflecting negative equity from $7.04 billion in free cash flow being used for buybacks and dividends. The current ratio of 0.95 indicates tight liquidity, though operating cash flow of $2.41 billion in Q1 2026 provides near-term coverage. Revenue growth decelerated from 14.9% YoY in Q3 2025 to 9.44% in Q1 2026, signaling potential consumer spending headwinds. Gross margin slipped from 57.5% in Q4 2025 to 55.9% in Q1 2026, suggesting input cost pressure that could compress profitability if inflation persists.

Market & Competitive Risks: The stock trades at a forward P/E of 18.92x, which is near the lower end of its historical range but still above the broader market. With a beta of 0.418, the stock is less sensitive to macro swings, but the relative strength of -20.72% YTD versus the S&P 500 indicates persistent underperformance. Competitive threats from value-focused chains like Wendy's and emerging fast-casual brands could erode market share. Recent news highlights rising gas prices driving consumers to trade down, which could benefit McDonald's value menu but also signals broader economic strain.

Worst-Case Scenario: A prolonged consumer recession could cause same-store sales to decline, leading to earnings misses and multiple compression. The analyst low target of $250 implies a 6.6% downside from the current price, but a break below the 52-week low of $264.09 could trigger further selling toward $250. In a severe downturn, the stock could revisit its 2020 lows near $200, representing a potential loss of 25% from current levels. The 52-week low of $264.09 is the key support level; a breach would confirm the bear case.