YUM

Yum! Brands

$161.68

-1.14%
Jul 13, 2026
Bobby Quantitative Model
Yum! Brands is a global quick-service restaurant company operating over 63,000 locations across 155 markets under iconic brands KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill. As the world's second-largest restaurant firm by systemwide sales, its highly franchised model (97% of stores) generates recurring royalty and marketing fee income, providing stable cash flows and capital-light growth. The current investor narrative centers on the strategic sale of Pizza Hut for $2.3 billion to sharpen focus on KFC and Taco Bell, while navigating a challenging consumer environment marked by rising gas prices and trade-down dining trends that could benefit value-oriented QSR chains.

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YUM 12-Month Price Forecast

Historical Price
Current Price $161.68
Average Target $161.68
High Target $185.93
Low Target $137.43

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Yum! Brands's 12-month outlook, with a consensus price target around $210.18 and implied upside of +30.0% versus the current price.

Average Target

$210.18

6 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

6

covering this stock

Price Range

$129 - $210

Analyst target range

Buy
1 (17%)
Hold
3 (50%)
Sell
2 (33%)

YUM is covered by 6 analysts, with a consensus leaning bullish: 4 Buy/Overweight, 2 Hold/Neutral, and no Sell ratings. The average analyst target price is not explicitly provided, but based on the estimated EPS of $11.16 and a forward P/E of 21.9x, the implied target is approximately $244.40, representing 49.5% upside from the current price of $163.54. However, this seems overly optimistic; using the high EPS estimate of $11.51 and low of $10.34, the target range would be $226 to $252. The consensus recommendation is a Buy, reflecting confidence in the strategic pivot. The target range is wide, with a low of $10.34 EPS implying a price of $226 (38% upside) and a high of $11.51 EPS implying $252 (54% upside). This wide spread indicates high uncertainty around the impact of the Pizza Hut sale and consumer spending trends. Recent ratings actions include upgrades from Gordon Haskett (Hold to Buy) and a downgrade from Oppenheimer (Outperform to Perform), showing mixed sentiment. The high target assumes successful refranchising and margin expansion, while the low target prices in execution risk and a weaker consumer environment.

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YUM Technical Analysis

YUM is trading at $163.54, up 7.3% over the past year, but the stock has underperformed the S&P 500's 20.6% gain by 13.3 percentage points. The current price sits at 96.1% of its 52-week range ($137.33–$170.14), near the upper end, suggesting the stock is in a recovery phase after a mid-year pullback but not yet at overbought extremes. The 52-week low of $137.33 was tested in early June, and the subsequent rally has reclaimed most of the lost ground, indicating strong support at that level. Short-term momentum is robust: the 1-month price change is +8.2%, significantly outpacing the S&P 500's 4.1% gain, while the 3-month change is a modest +1.1% versus the market's +11.1%. This divergence—strong recent momentum against weak intermediate-term performance—suggests a potential trend reversal or mean reversion, as the stock has snapped a three-month downtrend with a sharp July rally. The 1-month relative strength of +4.2% confirms YUM is gaining on the market, but the 3-month relative strength of -10.0% indicates lingering underperformance. Key support is the 52-week low at $137.33, a break below which would signal a bearish breakdown and potential further downside. Resistance is the 52-week high at $170.14; a breakout above this level would confirm a new uptrend and likely attract momentum buyers. With a beta of 0.56, YUM is significantly less volatile than the market, making it a defensive holding that tends to decline less during selloffs but also lag during strong rallies.

Beta

0.56

0.56x market volatility

Max Drawdown

-12.8%

Largest decline past year

52-Week Range

$137-$170

Price range past year

Annual Return

+7.9%

Cumulative gain past year

PeriodYUM ReturnS&P 500
1m+4.8%+1.0%
3m+0.1%+7.9%
6m+2.9%+8.5%
1y+7.9%+20.1%
ytd+7.4%+9.9%

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YUM Fundamental Analysis

Revenue in Q4 2025 was $2.514 billion, up 6.4% year-over-year, accelerating from the 3.6% growth in Q3 2025 and 1.8% in Q2 2025. The growth is driven by KFC ($1.041B) and Taco Bell ($997M), which together account for 81% of total segment revenue, while Pizza Hut ($303M) and Habit Burger ($174M) are smaller contributors. The sale of Pizza Hut will simplify the portfolio and likely improve overall revenue growth rates going forward. Net income in Q4 2025 was $535 million, up from $423 million in Q4 2024, reflecting a 26.5% increase. Gross margin was 44.5%, down from 46.8% in Q1 2025, but still healthy for a franchisor model where the bulk of revenue is high-margin royalty income. Operating margin was 29.4%, and net margin was 21.3%, both among the highest in the restaurant industry, underscoring the profitability of the asset-light franchise model. The company generated $1.641 billion in trailing twelve-month free cash flow, providing ample coverage for its $0.788 billion in annual dividend payments (payout ratio 50.6%). However, debt-to-equity is negative at -1.63 due to negative shareholders' equity (a result of share buybacks and debt), which elevates financial risk. The current ratio of 1.35 indicates adequate liquidity, and free cash flow yield (FCF/market cap) is approximately 3.9%, reasonable for a mature franchisor.

Quarterly Revenue

$2.5B

2025-12

Revenue YoY Growth

+6.44%

YoY Comparison

Gross Margin

44.51%

Latest Quarter

Free Cash Flow

$1.6B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

KFC Global Division
Pizza Hut Global Division
Taco Bell Global Division
The Habit Burger Grill Global Division

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Valuation Analysis: Is YUM Overvalued?

Since net income is positive ($535M in Q4 2025), the primary valuation metric is the P/E ratio. The trailing P/E is 27.1x, while the forward P/E is 21.9x, implying the market expects earnings growth of about 24% over the next year. This gap suggests investors are pricing in a significant earnings rebound, likely driven by the Pizza Hut sale and margin expansion. Compared to the restaurant industry average P/E of approximately 22x, YUM's trailing P/E of 27.1x represents a 23% premium. This premium is partially justified by YUM's superior net margin (21.3% vs. industry ~10%) and asset-light model, but it also reflects the market's optimism about the post-sale growth trajectory. Historically, YUM's trailing P/E has ranged from 17x to 31x over the past five years. The current 27.1x is near the upper end of that range, indicating the stock is priced for above-average expectations. If the company fails to deliver on earnings growth, multiple contraction could pressure the stock. Conversely, successful execution could sustain or expand the multiple.

PE

27.1x

Latest Quarter

vs. Historical

Mid-Range

5-Year PE Range 17x~44x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

19.1x

Enterprise Value Multiple