PEP

PepsiCo

$143.48

+0.99%
Aug 21, 2026
Bobby Quantitative Model
PepsiCo, Inc. is a global food and beverage leader, manufacturing, marketing, and selling a diverse portfolio of convenient snacks, foods, and beverages, including iconic brands such as Pepsi, Mountain Dew, Gatorade, Lay's, Cheetos, and Doritos. The company holds a dominant position in the global savory snacks market and is the world's second-largest beverage company, with a balanced revenue split between convenience foods (approximately 58%) and beverages (42%). Currently, the investor narrative centers on PepsiCo's struggle with sluggish North American volume trends, which have overshadowed its recent earnings beats and driven the stock to a 52-week low, raising concerns about the sustainability of its high-yield dividend and its ability to reignite growth in a competitive and price-sensitive consumer environment.

People also watch

The Coca-Cola Company

The Coca-Cola Company

KO

Analysis
Monster Beverage

Monster Beverage

MNST

Analysis
Keurig Dr Pepper

Keurig Dr Pepper

KDP

Analysis
Coca-Cola Consolidated, Inc.

Coca-Cola Consolidated, Inc.

COKE

Analysis
Primo Brands Corporation

Primo Brands Corporation

PRMB

Analysis

BobbyInvestment Opinion: Should I buy PEP Today?

Based on the data, PEP is rated a Hold. The consensus analyst rating is 'Hold' with an average target price of $155.00, implying a modest 10.1% upside from the current price of $140.79. The thesis is that PEP is a high-quality defensive company with a strong dividend, but its near-term growth challenges and volume declines warrant caution.

Sign up to view all

PEP 12-Month Price Forecast

The AI assessment is neutral, reflecting the balance between attractive valuation and persistent operational challenges. The forward PE suggests the stock is undervalued, but the volume declines and negative price momentum warrant caution. The stance would upgrade to bullish if volume trends turn positive or if the stock drops to a more attractive valuation, such as below $130. It would downgrade to bearish if the dividend is cut or if revenue growth turns negative.

Historical Price
Current Price $143.48
Average Target $147.50
High Target $183.00
Low Target $124.00

Wall Street consensus

Most Wall Street analysts maintain a constructive view on PepsiCo's 12-month outlook, with a consensus price target around $155.00 and implied upside of +8.0% versus the current price.

Average Target

$155.00

0 analysts

Implied Upside

+8.0%

vs. current price

Analyst Count

covering this stock

Price Range

$124 - $183

Analyst target range

PepsiCo is covered by 22 analysts, with a consensus recommendation of 'Hold' (as indicated by the majority of ratings being Equal Weight/Hold/Neutral). The average target price is $155.00, which implies an upside of approximately 10.1% from the current price of $140.79. The distribution of ratings shows a cautious stance, with no strong Buy recommendations, and recent actions include a downgrade from Citigroup from Buy to Neutral, while UBS maintains a Buy, indicating mixed sentiment. The target price range spans from a low of $124.00 to a high of $183.00, with the low target suggesting a potential downside of -11.9% if the company's volume declines persist and margins compress further, while the high target implies a 30% upside, likely assuming a successful turnaround in North American volumes and margin expansion. The wide spread of $59 between the low and high targets reflects significant uncertainty about the company's near-term growth trajectory, as analysts are divided on whether the current challenges are cyclical or structural, and the recent downgrade from Citigroup adds to the bearish sentiment, though the average target still suggests modest upside potential.

Drowning in data?

Find the real signal!

Bulls vs Bears: PEP Investment Factors

PEP presents a mixed picture: while its valuation metrics (forward PE of 15.68x, PS of 2.09x) suggest the stock is undervalued relative to peers and its own history, the persistent volume declines in North America and the stock's technical downtrend indicate that the market is pricing in continued challenges. The bull case rests on the potential for margin recovery and the attractive dividend yield, while the bear case is anchored on volume weakness and high leverage. Currently, the bearish evidence is slightly stronger given the negative price momentum and analyst caution, but the wide gap between the forward and trailing PE suggests that if the company can stabilize volumes, the stock could re-rate significantly. The most critical tension is whether the volume declines are cyclical or structural—if cyclical, the stock is a value opportunity; if structural, the dividend may be at risk.

Bullish

  • Forward PE at 30% discount to sector: PEP's forward PE of 15.68x is 30% below the industry average of 22.5x, suggesting the market is pricing in significant near-term earnings weakness that may already be reflected in the stock price. If the company delivers on its EPS estimates of $9.97 for the next fiscal year, the stock could re-rate higher.
  • Strong profitability and margin recovery: Q2 2026 net margin improved to 12.4% from 5.6% a year ago, and operating margin of 16.6% is near the 17.9% peak seen in Q2 2024. This demonstrates the company's ability to manage costs and improve efficiency despite revenue growth deceleration.
  • Attractive dividend yield of 3.9%: With a dividend yield of 3.9% and a payout ratio of 92.7%, PEP offers a compelling income stream for investors. The high yield is supported by strong free cash flow of $9.28 billion TTM, which covers the dividend payments.
  • Low beta of 0.36 provides defensive characteristics: PEP's beta of 0.36 indicates the stock is significantly less volatile than the market, making it a suitable defensive holding during economic uncertainty. This is particularly attractive in a high-inflation environment where consumer staples tend to outperform.

Bearish

  • Persistent North American volume declines: Despite revenue growth of 6.4% in Q2 2026, this was driven by price/mix rather than volume, with North American volumes declining, especially in beverages. This trend has been a key concern for investors and has overshadowed earnings beats, pushing the stock to a 52-week low.
  • Stock underperforming S&P 500 significantly: PEP's 1-year price change of -5.27% contrasts sharply with the S&P 500's +20.37% gain, resulting in a relative strength of -25.64%. The 6-month decline of -15.16% further highlights the persistent downtrend and investor pessimism.
  • High debt-to-equity ratio of 2.45: PEP's debt-to-equity ratio of 2.45 indicates a high level of leverage, which could strain cash flows if interest rates remain elevated. This financial risk is compounded by a current ratio of 0.85, suggesting potential liquidity concerns.
  • Analyst consensus is Hold with no strong buy: The consensus recommendation is 'Hold' with no strong Buy ratings, and recent actions include a downgrade from Citigroup from Buy to Neutral. This cautious stance reflects uncertainty about the company's growth trajectory and the effectiveness of its turnaround efforts.

PEP Technical Analysis

PepsiCo's stock is entrenched in a clear downtrend, with a 1-year price change of -5.27% and a 6-month decline of -15.16%, significantly underperforming the S&P 500, which gained 20.37% over the same period. The current price of $140.79 sits near the lower end of its 52-week range, at approximately 82% of the range (calculated as (140.79 - 133.73) / (171.48 - 133.73)), indicating that the stock is closer to its 52-week low of $133.73 than its high of $171.48. This positioning suggests a market that is pricing in persistent headwinds, with the stock trading in a bearish phase rather than a value opportunity, as the relative strength versus the S&P 500 is deeply negative at -25.64% over the past year.

Beta

0.36

0.36x market volatility

Max Drawdown

-20.9%

Largest decline past year

52-Week Range

$134-$171

Price range past year

Annual Return

-3.7%

Cumulative gain past year

PeriodPEP ReturnS&P 500
1m+5.8%+2.5%
3m-4.7%+2.7%
6m-13.0%+11.1%
1y-3.7%+20.5%
ytd+0.9%+12.3%

Bobby - Your AI Investment Partner

Get real-time data, AI-driven personalized investment analysis to make smarter investment decisions

PEP Fundamental Analysis

PepsiCo's revenue trajectory remains positive but decelerating, with the most recent quarter (Q2 2026) reporting revenue of $24.18 billion, a 6.4% year-over-year increase, down from the 8.1% growth seen in Q1 2026 (revenue of $19.44 billion). However, this growth is increasingly driven by price/mix rather than volume, as North American volumes have declined, particularly in beverages, which has been a key concern for investors. The company's net income for Q2 2026 was $3.00 billion, with a net margin of 12.4%, up from 5.6% in the year-ago quarter, reflecting improved profitability, but the operating margin of 16.6% remains below the 17.9% peak seen in Q2 2024, indicating some margin compression from higher input costs and promotional investments. Gross margin has remained relatively stable at 54.2% in Q2 2026, compared to 54.7% in Q2 2025, suggesting that the company is managing cost pressures effectively, though the sustainability of this is questionable given ongoing inflation in commodities and labor.

Quarterly Revenue

$24.2B

2026-06

Revenue YoY Growth

+6.4%

YoY Comparison

Gross Margin

54.2%

Latest Quarter

Free Cash Flow

$9.3B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Asia Pacific, Australia and New Zealand, and China Region
Africa, Middle East and South Asia
International Beverage Franchise
Latin America (Segment)
PepsiCo Beverages North America
PepsiCo Foods North America

Open an Account, get $2 TSLA now!

Valuation Analysis: Is PEP Overvalued?

Given that PepsiCo's net income is positive, the primary valuation metric selected is the price-to-earnings (PE) ratio. The trailing PE stands at 23.84x, while the forward PE is 15.68x, a significant gap that implies the market expects substantial earnings growth in the next year, likely driven by cost savings and productivity initiatives. The forward PE of 15.68x is below the company's 5-year average of approximately 22x, suggesting that the stock is trading at a discount to its historical valuation, which could indicate a value opportunity if the company can deliver on its growth and margin targets. Compared to the industry average PE of 22.5x (based on the consumer defensive sector), PepsiCo's trailing PE of 23.84x is at a slight premium of 6%, but its forward PE of 15.68x is at a 30% discount, reflecting the market's skepticism about near-term earnings power. The stock's PS ratio of 2.09x is also below the sector average of 2.5x, further supporting the view that the stock is undervalued relative to peers on a sales basis.

PE

23.8x

Latest Quarter

vs. Historical

Low-End

5-Year PE Range 13x~45x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

15.3x

Enterprise Value Multiple

Investment Risk Disclosure

Financial & Operational Risks: PEP's high debt-to-equity ratio of 2.45 and current ratio of 0.85 indicate significant leverage and potential liquidity strain, especially if interest rates remain elevated. The company's net margin improved to 12.4% in Q2 2026, but this was partly due to one-time factors, and the operating margin of 16.6% is still below the 17.9% peak, suggesting ongoing cost pressures. Revenue growth is decelerating (6.4% in Q2 vs. 8.1% in Q1), and the reliance on price/mix rather than volume growth is unsustainable in the long term. Additionally, the payout ratio of 92.7% leaves little room for dividend increases if earnings decline, posing a risk to income investors.