RJF

Raymond James Financial, Inc.

$142.20

-0.84%
Apr 2, 2026
Bobby Quantitative Model
Raymond James Financial is a diversified financial services firm operating in the capital markets industry. It is a major player with a core advantage in its extensive wealth management network, which drives the bulk of its revenue and earnings.

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BobbyInvestment Opinion: Should I buy RJF Today?

Based on a synthesis of the data, the objective assessment is a Buy. This rating is driven by the compelling disconnect between the company's solid fundamentals—including a strong competitive position, healthy profitability, robust cash flow, and a conservative balance sheet—and its depressed valuation, as evidenced by a forward P/E of 10.5x. The significant 28% upside to the average analyst price target of $184.83 presents a clear opportunity, assuming the current negative market sentiment towards the financial sector abates. This is a value-oriented call contingent on a recovery in sector sentiment.

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RJF 12-Month Price Forecast

The analysis leans bullish based on deep value, but confidence is tempered by clear technical and sector sentiment risks that may take time to resolve.

Historical Price
Current Price $142.2
Average Target $174.5
High Target $198
Low Target $117

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Raymond James Financial, Inc.'s 12-month outlook, with a consensus price target around $184.86 and implied upside of +30.0% versus the current price.

Average Target

$184.86

2 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

2

covering this stock

Price Range

$114 - $185

Analyst target range

Buy
0 (0%)
Hold
1 (50%)
Sell
1 (50%)

Wall Street analysts maintain a positive consensus on Raymond James, with an average price target of $184.83, representing a potential upside of approximately 28% from the current price. The target range is from $165 to $198. The consensus recommendation is 'Buy', with a mean rating of 2.43 on a scale where lower numbers indicate stronger buys, based on coverage from 12 analysts.

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Bulls vs Bears: RJF Investment Factors

Raymond James presents a classic value vs. momentum conflict. Fundamentally, it is a strong, profitable company with a dominant wealth management network and a cheap valuation. However, the stock is in a clear downtrend, underperforming the market significantly, and faces sector-wide sentiment headwinds related to AI disruption.

Bullish

  • Strong Wealth Management Franchise: Core business with over 8,900 advisors managing $1.7T in assets, driving stable revenue.
  • Attractive Valuation Multiples: Forward P/E of 10.5x is low, suggesting potential for re-rating if earnings grow.
  • Robust Balance Sheet & Cash Flow: Low debt-to-equity of 0.36 and strong FCF of $1.55B support shareholder returns.
  • Positive Analyst Consensus: 12 analysts average a $184.83 target, implying ~28% upside from current price.

Bearish

  • Persistent Technical Weakness: Stock down 13% over 6 months, underperforming S&P 500 by over 10%.
  • Sector-Wide AI Disruption Fears: News highlights 'AI-phobia' hammering brokerage and asset management valuations.
  • Recent Earnings Margin Pressure: Q1 2026 net margin of 13.5% declined from 14.6% in prior quarter.
  • High Short Interest: Short ratio of 6.51 suggests significant bearish sentiment in the market.

RJF Technical Analysis

The stock's overall trend over the last six months has been negative, declining 13.02% from the start of the provided data in October 2025 to the current price of $144.79. This underperformance is significant compared to the broader market, as indicated by a six-month relative strength of -10.20. Short-term performance has been weak, with the stock down 5.42% over the past month and 9.84% over the past three months, both periods showing underperformance against the S&P 500. The current price of $144.79 sits near the lower end of its 52-week range of $117.57 to $177.66, representing a drawdown of approximately 18.5% from the high.

Beta

1.01

1.01x market volatility

Max Drawdown

-20.1%

Largest decline past year

52-Week Range

$118-$178

Price range past year

Annual Return

+0.2%

Cumulative gain past year

PeriodRJF ReturnS&P 500
1m-7.5%-3.6%
3m-13.1%-4.0%
6m-14.8%-2.0%
1y+0.2%+16.2%
ytd-13.1%-3.8%

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RJF Fundamental Analysis

Revenue for the most recent quarter (Q1 2026) was $4.18 billion, showing a 4.9% year-over-year growth from the comparable prior-year period. Profitability remains solid, with a net margin of 13.5% for the quarter, though it has moderated from the 14.6% net margin reported in the previous quarter (Q4 2025). The company maintains a conservative debt profile with a debt-to-equity ratio of 0.36, indicating a strong balance sheet. Cash flow generation is robust, with trailing twelve-month free cash flow of $1.55 billion, supporting shareholder returns. Operational efficiency is demonstrated by a strong return on equity (ROE) of 17.1%, although the return on assets (ROA) is a modest 2.5%.

Quarterly Revenue

$4.2B

2025-12

Revenue YoY Growth

+0.04%

YoY Comparison

Gross Margin

+0.89%

Latest Quarter

Free Cash Flow

$1.6B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is RJF Overvalued?

Given the company's positive net income, the primary valuation metric is the price-to-earnings (P/E) ratio. The trailing P/E ratio is 16.33, while the forward P/E is lower at 10.54, suggesting expectations for earnings growth. The price-to-sales (P/S) ratio is 2.19, and the enterprise-value-to-sales (EV/Sales) ratio is 1.31. Peer comparison data is not available in the provided inputs to contextualize these multiples against industry averages.

PE

16.3x

Latest Quarter

vs. Historical

High-End

5-Year PE Range 10x~18x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

5.9x

Enterprise Value Multiple

Investment Risk Disclosure

The primary risks are market-related and sentiment-driven. Technically, the stock is in a downtrend, trading near the lower end of its 52-week range with a high short ratio of 6.51, indicating heavy speculative bearish pressure. Fundamentally, the company's revenue concentration in the U.S. and within the cyclical financial services sector makes it vulnerable to an economic slowdown or recession, which could pressure asset-based fees and investment banking activity. Furthermore, recent news highlights a sector-wide 'AI-phobia' that is compressing valuations for traditional brokers and asset managers, creating a persistent overhang regardless of company-specific performance. While the balance sheet is strong, a prolonged market downturn could still impact earnings growth and delay a valuation re-rating.

FAQ

Key risks include continued sector-wide selling pressure due to fears of AI disruption, as noted in recent news. The stock's technical trend is negative, having underperformed the S&P 500 by over 10% in six months. Furthermore, an economic downturn could reduce asset management fees and investment banking revenue, given the company's high exposure to the U.S. market.

The 12-month forecast is mixed but leans positive. The base case (50% probability) sees the stock trading between $165 and $184, roughly in line with analyst targets. The bull case (30%) targets $184 to $198 on improved sentiment, while the bear case (20%) could see a retest of the 52-week low near $117 if risks materialize. The average analyst target is $184.83.

RJF stock appears significantly undervalued based on traditional metrics. Its forward P/E ratio of 10.54 is low, especially when compared to its trailing P/E of 16.33, implying expected earnings growth. The price-to-sales ratio of 2.19 and EV/Sales of 1.31 also suggest the market is not fully pricing in the company's profitability and cash flow strength, creating a potential value opportunity.

For value investors, RJF appears to be a good buy. The stock is trading at a forward P/E of only 10.5x, which is low for a company with a 17.1% ROE and stable revenue growth. With a 28% upside to the average analyst target of $184.83, the risk/reward is favorable, though buyers must be prepared for volatility given the stock's recent technical weakness and high short interest.

RJF is more suitable for long-term investors. The valuation disconnect is unlikely to correct immediately given the prevailing negative sentiment and technical downtrend. Patient investors can benefit from the company's fundamental strength, dividend (yield ~1.2%), and share buybacks, while waiting for a sector rotation or earnings catalyst to drive multiple expansion.