M

Mk Restaurant Group

$23.55

-3.72%
Jun 30, 2026
Bobby Quantitative Model
Macy's Inc. is a leading American omnichannel retailer operating approximately 430 namesake department stores, 60 Bloomingdale's and Bloomie's stores, and over 170 freestanding Bluemercury beauty specialty stores. The company operates in the highly competitive Consumer Cyclical sector, specifically within the Department Stores industry, with a core focus on women's apparel, accessories, shoes, cosmetics, and fragrances, which constituted 64% of its 2025 net retail sales. As a legacy brick-and-mortar retailer, Macy's distinct identity is that of a national department store icon navigating a challenging secular shift towards e-commerce, positioning it as a traditional player executing a strategic turnaround. The current investor narrative is dominated by the credibility of its ongoing turnaround strategy, as evidenced by a recent Q1 earnings beat and raised full-year guidance, which has provided tangible evidence that its operational initiatives may be gaining traction despite persistent Wall Street skepticism about the long-term viability of the traditional department store model.

People also watch

Dillard's

Dillard's

DDS

Analysis
Kohl's

Kohl's

KSS

Analysis
Amazon

Amazon

AMZN

Analysis
Tesla

Tesla

TSLA

Analysis
The Home Depot

The Home Depot

HD

Analysis

BobbyInvestment Opinion: Should I buy M Today?

Rating & Thesis: Macy's is rated a Hold. The core thesis is that the stock's massive 133% rally has fully priced in the initial success of its turnaround, leaving limited near-term upside and significant vulnerability to any operational misstep, while the still-low absolute P/E and strong cash flow provide a floor against a severe decline.

Supporting Evidence: The stock trades at a forward P/E of 11.24x, which is low in absolute terms, and a PEG ratio of 0.66 suggests it is not expensive relative to growth. However, the trailing P/E has already expanded from 2.68x to 8.45x, indicating the market has priced in substantial improvement. The company generates robust free cash flow ($1.06B TTM) and pays a 3.64% dividend, offering shareholder returns. Yet, revenue continues to contract (-1.14% YoY in Q4), and analyst sentiment remains cautious, with most recent institutional ratings being 'Hold' or 'Neutral'.

Risks & Conditions: The two biggest risks are a resumption of sharper revenue declines and a failure to meet raised guidance, which could trigger a multiple contraction. This Hold rating would upgrade to a Buy if the company demonstrates sustained revenue growth (e.g., a return to positive comps) while maintaining margins, justifying a higher multiple. It would downgrade to a Sell if the turnaround visibly stalls, leading to a guidance cut or a break below key technical support, signaling the re-rating is over. The stock is currently fairly valued relative to its recent history but appears overvalued relative to its near-term growth prospects, trading at the peak of its re-rated range.

Sign up to view all

M 12-Month Price Forecast

The outlook for Macy's is one of high uncertainty balanced by compelling valuation support. The stock's explosive rally has likely captured the initial phase of the turnaround, making further gains contingent on delivering sustained revenue growth—a feat it has not yet achieved. The base case of consolidation is most probable, supported by cash flow but capped by secular challenges. The stance would upgrade to bullish on evidence of sustained positive revenue comps and analyst conviction turning positive. It would downgrade to bearish on a breakdown of technical support near $20 or a guidance miss that calls the turnaround's credibility into question.

Historical Price
Current Price $23.55
Average Target $24.5
High Target $32
Low Target $11

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Mk Restaurant Group's 12-month outlook, with a consensus price target around $30.62 and implied upside of +30.0% versus the current price.

Average Target

$30.62

1 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

1

covering this stock

Price Range

$19 - $31

Analyst target range

Buy
0 (0%)
Hold
0 (0%)
Sell
1 (100%)

Analyst coverage for Macy's appears limited based on the provided data, with only one analyst providing estimates for revenue and EPS. The single analyst estimates average EPS of $2.32 and average revenue of $18.73 billion. The lack of a comprehensive consensus rating, target price, and buy/hold/sell distribution in the data suggests insufficient analyst coverage to form a robust consensus view. This limited coverage is typical for a mid-cap stock facing secular challenges and indicates higher volatility and less efficient price discovery, as fewer institutional eyes are scrutinizing the business. The recent institutional rating actions from March 2026 show a pattern of neutral to cautious sentiment, with firms like TD Cowen, Citigroup, Telsey Advisory Group, and JP Morgan all maintaining 'Hold', 'Neutral', or 'Market Perform' ratings, while UBS maintained a 'Sell'. The absence of recent 'Buy' ratings aside from Jefferies in December 2025 underscores the prevailing Wall Street skepticism mentioned in recent news, despite the company's operational progress. The wide dispersion in analyst views (from Sell to Buy) and the minimal number of firms providing targets signal high uncertainty and a lack of conviction in the stock's future path, making the investment case highly dependent on the company's ability to consistently beat its own guidance.

Drowning in data?

Find the real signal!

Bulls vs Bears: M Investment Factors

The investment debate for Macy's centers on the credibility of its turnaround versus the secular decline of its core business. The bull case, currently supported by stronger evidence from recent price action and operational beats, hinges on successful execution of its strategic initiatives, as evidenced by the Q1 beat, raised guidance, and powerful stock momentum. The bear case rests on persistent revenue declines, a valuation that has already re-rated significantly, and deep-seated Wall Street skepticism. The single most important tension is whether the company's recent operational improvements, which have driven the stock's massive rally, can translate into sustainable revenue growth or if the top-line contraction will ultimately undermine the profitability gains and investor optimism.

Bullish

  • Strong Q1 Beat & Raised Guidance: Recent Q1 2026 results provided tangible evidence the turnaround strategy is gaining traction, leading to raised full-year guidance. This has been the primary catalyst for the stock's 133% one-year surge, as it signals a potential inflection point in operational performance.
  • Robust Free Cash Flow Generation: The company generated $1.06 billion in TTM free cash flow, providing ample liquidity to fund its turnaround, pay a 3.64% dividend, and reduce debt. This strong cash flow underpins the company's financial stability despite top-line pressures.
  • Attractive Valuation Multiples: Macy's trades at a trailing P/E of 8.45x and a forward P/E of 11.24x, which are low relative to many profitable companies. The PEG ratio of 0.66 suggests the stock may be undervalued relative to its expected earnings growth rate.
  • Powerful Technical Momentum: The stock is up 133.45% over the past year and 44.70% over the past three months, significantly outperforming the SPY. Trading at 99.5% of its 52-week high ($25.96 vs. $26.10) indicates strong buying pressure and a positive market re-rating.

Bearish

  • Persistent Revenue Decline: Q4 2026 revenue of $7.92 billion declined 1.14% year-over-year, continuing a trend of top-line contraction. This underscores the secular headwinds facing the traditional department store model and raises questions about sustainable growth.
  • Extreme Price Appreciation & High Beta: The stock's 133% one-year gain and position at its 52-week high leave little room for disappointment. Combined with a high beta of 1.50, the stock is highly volatile and vulnerable to a sharp pullback if execution falters or sentiment shifts.
  • Limited & Skeptical Analyst Coverage: Analyst coverage is sparse, with only one firm providing estimates. Recent institutional ratings are predominantly 'Hold' or 'Neutral', with UBS maintaining a 'Sell'. This widespread skepticism suggests the market lacks conviction in the durability of the turnaround.
  • Valuation Re-rating Already Priced In: The trailing P/E has expanded dramatically from 2.68x in the prior Q4 to 8.45x currently, indicating the market has already priced in a significant recovery. Further multiple expansion is unlikely without sustained earnings growth and revenue stabilization.

M Technical Analysis

Macy's stock is in a powerful, sustained uptrend over the past year, with a staggering 133.45% 1-year price change, dramatically outperforming the SPY's 19.14% gain. As of the latest close of $25.96, the stock is trading at approximately 99.5% of its 52-week high of $26.10, indicating it is at the very top of its annual range and signaling strong momentum but also potential overextension and vulnerability to a pullback. The stock's positioning near its 52-week high suggests the market is pricing in a successful turnaround, leaving little room for disappointment in future execution. Recent short-term momentum is exceptionally strong and accelerating, with the stock up 23.33% over the past month and 44.70% over the past three months, far outpacing the SPY's returns of -2.86% and 14.97%, respectively. This powerful short-term surge, which diverges positively from the broader market's recent weakness, confirms the longer-term uptrend and suggests the stock is experiencing a significant re-rating based on improved fundamentals and guidance. The stock exhibits high volatility, with a beta of 1.50, meaning it is approximately 50% more volatile than the SPY, which is critical for risk management and position sizing. Key technical levels are clear: immediate resistance is at the 52-week high of $26.10, and a decisive breakout above this level could signal a continuation of the bullish momentum, while the nearest major support is the 52-week low of $11.15, representing a steep 57% decline from current levels. The high beta and proximity to all-time highs suggest the stock is in a high-risk, high-reward technical state.

Beta

1.50

1.50x market volatility

Max Drawdown

-29.9%

Largest decline past year

52-Week Range

$12-$26

Price range past year

Annual Return

+102.0%

Cumulative gain past year

PeriodM ReturnS&P 500
1m+8.2%-1.3%
3m+30.1%+14.0%
6m+6.8%+9.5%
1y+102.0%+20.9%
ytd+3.5%+9.5%

Bobby - Your AI Investment Partner

Get real-time data, AI-driven personalized investment analysis to make smarter investment decisions

M Fundamental Analysis

Macy's revenue trajectory remains challenging, with the most recent Q4 (Jan 2026) revenue of $7.92 billion representing a year-over-year decline of 1.14%. This follows a pattern of revenue contraction, as the prior year's Q4 revenue was $8.01 billion. The company's growth is being driven by its higher-margin segments and digital initiatives, as traditional department store sales face pressure. The company returned to profitability in Q4 with net income of $506 million, a significant improvement from the $110 million in Q3. The gross margin for Q4 was 26.68%, which is notably lower than the trailing twelve-month gross margin of 36.55% reported in the valuation data, indicating potential seasonality or promotional pressure in the holiday quarter. The operating margin for Q4 was 9.34%, demonstrating the company's ability to generate operating profit despite top-line headwinds. The balance sheet and cash flow position show a mixed but improving picture. The company has a debt-to-equity ratio of 1.07, indicating a leveraged but manageable capital structure. More importantly, Macy's generated substantial free cash flow of $1.06 billion over the trailing twelve months, providing ample liquidity to fund operations, pay its dividend (current yield of 3.64%), and invest in its turnaround. The current ratio of 1.49 suggests adequate short-term liquidity. The return on equity of 13.21% is respectable, indicating efficient use of shareholder capital, while the return on assets of 3.37% reflects the asset-heavy nature of the retail business.

Quarterly Revenue

$7.9B

2026-01

Revenue YoY Growth

-0.01%

YoY Comparison

Gross Margin

+0.26%

Latest Quarter

Free Cash Flow

$1.1B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Credit Card Revenues, Net
Macy's Media Network Revenue, Net
Home Other
Mens And Kids
Women's Accessories, Shoes, Cosmetics and Fragrances
Womens Apparel

Open an Account, get $2 TSLA now!

Valuation Analysis: Is M Overvalued?

Given Macy's positive net income, the primary valuation metric is the Price-to-Earnings (PE) ratio. The stock trades at a trailing PE of 8.45x and a forward PE of 11.24x based on estimated EPS. The higher forward multiple suggests the market is pricing in expected earnings growth, aligning with the company's raised guidance. Compared to sector averages (data not provided in the input), a trailing PE of 8.45x appears low for a profitable retailer, potentially indicating a value opportunity if the turnaround succeeds. However, the lack of explicit industry comparison data limits a definitive premium/discount assessment. Historically, Macy's valuation has been volatile, but the current trailing PE of 8.45x is significantly higher than the 2.68x reported for the prior Q4 (Jan 2026), reflecting the stock's massive price appreciation over the past six months. This suggests the market has already re-rated the stock substantially from deeply distressed levels to a more normalized valuation, pricing in a successful turnaround. Trading near the top of its recent historical valuation range implies optimistic expectations are now embedded, requiring continued execution to justify the current price.

PE

8.4x

Latest Quarter

vs. Historical

Mid-Range

5-Year PE Range -51x~119x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

5.1x

Enterprise Value Multiple

Investment Risk Disclosure

Financial & Operational Risks: Macy's faces significant financial risk from its leveraged balance sheet, with a Debt-to-Equity ratio of 1.07. While strong TTM free cash flow of $1.06 billion provides a cushion, the company remains vulnerable to margin pressure, as seen in the Q4 2026 gross margin of 26.68%, which is notably below the TTM gross margin of 36.55%. This indicates potential promotional pressure and seasonality that could threaten profitability. The core operational risk is the persistent 1.14% year-over-year revenue decline, highlighting the company's dependence on a successful turnaround to justify its recent valuation re-rating; failure to stabilize the top line could quickly reverse investor sentiment.

Market & Competitive Risks: The primary market risk is valuation compression. The stock has already re-rated from a trailing P/E of 2.68x to 8.45x, trading at 99.5% of its 52-week high. Any disappointment in execution could trigger a severe de-rating. The stock's high beta of 1.50 means it is 50% more volatile than the market, amplifying downside during sector or broad market sell-offs. Competitive risks are existential, as the traditional department store model faces secular pressure from e-commerce and changing consumer habits, a trend reflected in the ongoing revenue contraction. Limited analyst coverage increases volatility and reduces price discovery efficiency.

Worst-Case Scenario: The worst-case scenario involves a failure of the turnaround strategy, leading to a reacceleration of revenue declines and margin compression. This would trigger a loss of investor confidence, multiple contraction, and a sell-off towards distressed valuation levels. A realistic downside target is a return to near the 52-week low of $11.15, which would represent a loss of approximately 57% from the current price of $25.96. This could be catalyzed by a guidance cut, a significant earnings miss, or a deterioration in the consumer spending environment, given the stock's high sensitivity to economic cycles.

FAQ

The key risks are, in order of severity: 1) Business Model Risk: Persistent revenue decline (-1.14% YoY) due to secular challenges facing department stores. 2) Valuation & Momentum Risk: The stock is up 133% in a year and trades at its 52-week high, leaving it vulnerable to a sharp correction on any negative news. 3) Financial Leverage Risk: A Debt-to-Equity ratio of 1.07 increases vulnerability in an economic downturn. 4) Market Volatility Risk: A beta of 1.50 means the stock is 50% more volatile than the broader market, amplifying losses during sell-offs.

The 12-month forecast presents three scenarios. The Base Case (55% probability) envisions a trading range of $22-$27 as the company meets guidance but fails to spark further re-rating. The Bull Case (25% probability) targets $28-$32 on successful turnaround execution and analyst upgrades. The Bear Case (20% probability) warns of a drop to $11-$18 if the turnaround falters. The base case is most likely, anchored on the company delivering estimated EPS of $2.32 but continuing to face top-line headwinds, leading to a period of consolidation after the massive rally.

Macy's valuation is a paradox. On an absolute basis, a trailing P/E of 8.45x and a forward P/E of 11.24x appear cheap, suggesting the stock is undervalued. However, context is critical: this multiple represents a massive expansion from a P/E of 2.68x just six months ago, indicating the market has already priced in a significant recovery. Relative to its own distressed history, the stock is fairly valued to slightly overvalued. The market is currently valuing M as a stabilized, cash-generating business, but any stumble could quickly revert it to a deep-value, distressed multiple.

Macy's (M) is a high-risk, high-potential-reward speculative buy, not a core holding. For investors who believe deeply in the turnaround story and have a high risk tolerance, the low forward P/E of 11.24x and strong cash flow offer a margin of safety. However, with the stock up 133% in a year and trading at its 52-week high, much of the near-term optimism is already priced in. It is a good buy only for those willing to accept the volatility (beta 1.50) and the significant risk that revenue declines persist, potentially leading to a 50%+ drawdown towards its 52-week low.

Macy's is unsuitable for short-term trading due to its high beta (1.50) and the binary nature of its turnaround story, which can lead to unpredictable volatility around earnings. It is best approached as a medium-to-long-term speculative holding (minimum 2-3 years) for investors betting on the multi-year success of its strategic overhaul. The 3.64% dividend provides some income while waiting, but the investment thesis requires time for operational initiatives to prove they can sustainably reverse revenue trends. Given the volatility and uncertainty, it should only constitute a small portion of a diversified portfolio.