DG

Dollar General

$115.73

+0.81%
Jul 9, 2026
Bobby Quantitative Model
Dollar General Corp. is the largest dollar store operator in the United States, operating over 20,000 small-box discount stores across 48 states, primarily serving rural and low-income markets with a broad assortment of consumables, seasonal items, home products, and apparel. The company's competitive identity is rooted in its deep penetration of underserved geographies, extensive private-label offerings (over 20% of sales), and a value-focused model that positions it as a defensive retail play. The current investor narrative centers on Dollar General's ability to sustain growth amid a challenging macroeconomic environment, with recent news highlighting margin gains offsetting weather and fuel cost pressures, while a cautious sales outlook has tempered near-term enthusiasm.

People also watch

Walmart Inc. Common Stock

Walmart Inc. Common Stock

WMT

Analysis
Costco

Costco

COST

Analysis
Target Corporation

Target Corporation

TGT

Analysis
Dollar Tree

Dollar Tree

DLTR

Analysis
BJ's Wholesale Club

BJ's Wholesale Club

BJ

Analysis

DG 12-Month Price Forecast

Historical Price
Current Price $115.73
Average Target $115.73
High Target $133.09
Low Target $98.37

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Dollar General's 12-month outlook, with a consensus price target around $150.45 and implied upside of +30.0% versus the current price.

Average Target

$150.45

7 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

7

covering this stock

Price Range

$93 - $150

Analyst target range

Buy
2 (29%)
Hold
3 (43%)
Sell
2 (29%)

Dollar General is covered by 7 analysts, with a consensus recommendation leaning neutral to bullish. The average estimated EPS for the current fiscal year is $10.16, with a range of $10.03 to $10.30. The average revenue estimate is $51.93 billion, with a range of $51.43 billion to $52.49 billion. Based on the forward P/E of 14.8x and the average EPS estimate, the implied target price is approximately $150.36 (14.8 * 10.16), representing about 27% upside from the current price of $118.17. This suggests analysts see meaningful upside, driven by expected earnings growth. The high EPS estimate of $10.30 implies a target of $152.44, while the low estimate of $10.03 implies $148.44. The narrow spread between high and low (2.7% of the average) indicates relatively high conviction among analysts. Recent institutional ratings show a mix of Market Perform, Neutral, and Buy ratings, with no recent downgrades. The most recent actions (March 2026) include Guggenheim reiterating Buy and Morgan Stanley maintaining Equal Weight, suggesting a balanced but not overly bullish sentiment. The lack of strong bearish calls and the narrow EPS range imply that the downside risk is perceived as limited, while the upside potential is tied to execution on margin initiatives and sales growth.

Drowning in data?

Find the real signal!

DG Technical Analysis

Dollar General's stock is in a clear downtrend over the past year, with a 1-year price change of +2.3%, significantly underperforming the S&P 500's +19.1% gain. The current price of $118.17 sits at approximately 37% of its 52-week range (low $95.11, high $158.23), indicating the stock is closer to its lows than highs, which could suggest a value opportunity but also reflects persistent selling pressure. The stock has declined 13.6% year-to-date, reinforcing the bearish longer-term bias. Short-term momentum shows a conflicting picture: the 1-month price change is +11.2%, a sharp recovery from the 3-month decline of -1.3%, suggesting a potential short-term bounce. However, the 6-month change of -13.6% indicates that the recent rally may be a mean-reversion move within a broader downtrend. The relative strength versus the S&P 500 is negative across all time frames (1-year -16.8%, 3-month -14.9%), confirming persistent underperformance. The 52-week low of $95.11 provides key support; a break below this level would signal further downside risk, potentially targeting the next major support zone. Resistance is at the 52-week high of $158.23, and a breakout above this level would indicate a trend reversal. The stock's beta of 0.25 is extremely low, meaning it is significantly less volatile than the market—a 1% move in the S&P 500 historically corresponds to a 0.25% move in DG. This low beta suggests the stock is less sensitive to broad market swings, which can be a defensive characteristic but also limits upside participation in rallies.

Beta

0.25

0.25x market volatility

Max Drawdown

-34.9%

Largest decline past year

52-Week Range

$95-$158

Price range past year

Annual Return

+3.0%

Cumulative gain past year

PeriodDG ReturnS&P 500
1m+5.8%+2.0%
3m+0.0%+10.6%
6m-18.9%+8.3%
1y+3.0%+20.4%
ytd-15.4%+10.2%

Bobby - Your AI Investment Partner

Get real-time data, AI-driven personalized investment analysis to make smarter investment decisions

DG Fundamental Analysis

Dollar General's revenue trajectory remains positive but decelerating. In the most recent quarter (Q4 fiscal 2025, ended January 30, 2026), revenue was $10.91 billion, up 5.9% year-over-year, compared to 3.4% growth in the year-ago quarter (Q4 fiscal 2024). However, the multi-quarter trend shows a slowdown from the 7.9% growth in Q2 fiscal 2025. Consumables, which account for 82% of sales, remain the primary growth driver, while seasonal and home products contribute smaller shares. The deceleration suggests that while the core low-income consumer remains under pressure, the pace of market share gains may be moderating. Profitability has improved, with net income of $426 million in Q4 fiscal 2025, up from $191 million in the year-ago quarter, reflecting a net margin of 3.9% versus 1.9%. Gross margin expanded to 30.4% from 29.4% a year earlier, driven by better inventory management and private-label mix. Operating margin improved to 5.6% from 2.9%, indicating cost control and operating leverage. The company is solidly profitable, with a trailing twelve-month net income of $1.51 billion. Dollar General maintains a healthy balance sheet with a current ratio of 1.13, indicating adequate short-term liquidity. However, the debt-to-equity ratio of 1.85 is elevated, reflecting significant leverage. Free cash flow (TTM) was $3.08 billion, providing ample coverage for capital expenditures ($547 million in Q4) and dividends ($130 million quarterly). The ROE of 17.8% is strong, indicating efficient use of equity capital. The company generates sufficient cash to fund growth internally, reducing dependence on external financing.

Quarterly Revenue

$10.9B

2026-01

Revenue YoY Growth

+5.89%

YoY Comparison

Gross Margin

30.45%

Latest Quarter

Free Cash Flow

$3.1B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Apparel
Consumables
Home Products
Seasonal

Open an Account, get $2 TSLA now!

Valuation Analysis: Is DG Overvalued?

Since Dollar General is profitable (net income > 0), we lead with the P/E ratio. The trailing P/E is 20.9x, while the forward P/E is 14.8x, implying the market expects earnings growth of approximately 41% over the next year. This gap suggests that the market is pricing in a significant earnings recovery, likely driven by margin expansion and cost savings. Compared to the industry average (discount stores), Dollar General's trailing P/E of 20.9x is at a premium to the sector median of approximately 18x (based on available data), representing a 16% premium. This premium may be justified by the company's dominant market position, consistent cash flow generation, and defensive characteristics. However, the forward P/E of 14.8x is more in line with the sector, indicating that the premium narrows when considering expected earnings growth. Historically, Dollar General's trailing P/E has ranged from roughly 12x to 28x over the past five years. The current 20.9x is near the middle of this range, suggesting the stock is fairly valued relative to its own history. The PEG ratio of 0.61 (based on forward earnings growth) indicates that the stock is undervalued relative to its growth rate, as a PEG below 1.0 typically signals undervaluation. This supports the view that the market may be underestimating the company's earnings potential.

PE

20.9x

Latest Quarter

vs. Historical

Mid-Range

5-Year PE Range 13x~28x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

14.2x

Enterprise Value Multiple